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Vocabulary And Terms

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Two people writing on a uncoated flyer
Paper

The Difference Between Uncoated, Gloss, and Matte Paper Finishing

Natalie Wiley -
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Marketing materials. Tri fold brochures, postcards, business cards, saddle stitched booklets.
Print

Pamphlet vs Brochure Uses and Purposes

Natalie Wiley -
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A person in an office designing print marketing materials
Print Ready Files

Resolution Matters: Design Files at 300 Pixels Per Inch

Natalie Wiley -
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Color grid with a magnifier
Design

The Importance of Using CMYK for Print Color Accuracy

Natalie Wiley -
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Three designs. One stack is collated (1,1,1,2,2,2,3,3,3) and the other uncollated (1,2,3,1,2,3,1,2,3)
Finishings

What is the Difference Between Collated and Uncollated?

Natalie Wiley -
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Matte and gloss paper are coated sheets that appear smooth. Gloss (left) appears smoother and shinier than matte (right).v
Paper

What’s the Difference Between Glossy and Matte Paper?

Natalie Wiley -
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Printed colors "pop" when UV Coating is added to a print. Image on the right is the original print. Image on the left has UV coating added.
Print

What is UV coating?

Natalie Wiley -
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Man holding postcards
Growing Your Business

Gain New Customers With The United States Postal Service

Natalie Wiley -
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Low resolution image printed pixel. One side of the book is pixelated and the other is high resolution on printed clear
Print Ready Files

What Resolution Should be Used for Printing?

Natalie Wiley -
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Same image side by side on black background. Once image has a white border (no full bleed) and the other prints to the edge of the page (full bleed)
Print Ready Files

Full bleed versus no bleed printing

Natalie Wiley -
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