Having a good product is a great starting point, but it’s not enough to sell. In order to sell your products, you need to design effective product labels. This goes beyond just slapping a sticker with your logo and the product name on it. You have to include certain pieces of information, sometimes for legal reasons depending on the product you’re selling. Aside from that, there are no set rules with what you should or should not include, but there are certainly some strategies that work better than others. Here is how to design an effective product label to boost your sales.
Establish the information you are going to include
Before you even start the actual design process, you’ll want to figure out what information you are going to include. This will help you get a feel for how much space you will need, though you are going to be limited to the size of the product itself. This should go without saying, but you’ll want to include your company name or logo and the name of the product itself prominently on the packaging. Make it as easy as possible for someone to identify exactly who you are and what you are selling to keep them engaged. If someone has to scour your entire product label for basic information, they likely won’t be too impressed and will probably move on to another one with better labeling. Depending on the product you are selling, you may even be legally required to include certain bits of information such as weight, ingredients etc.
Think about questions someone may have when it comes to what you are selling. What does this product do? What is it made of? How will it help me? Consider trying to address some of the important questions someone may have about your product right on the packaging label. An effective product label will answer at least some of these questions. If your product is on the smaller size and you are limited when it comes to space, try to incorporate a few key highlights into your design and include the rest in some other way. If you are including directions, or a printout, you can always add more information there.
Choose your label material
When it comes to choosing your label material, there are a few things to think about. First of all, what is your product? Is it a gallon of milk being stocked in a grocery store? If so, you’ll want to consider a more durable label material that won’t get ruined with condensation.
Also, if it is going to be stocked on shelves next to a ton of other similar products, it may not be a bad idea to opt for a label material that will help it stand out. A simple decision such as choosing a white or foil material for your label could be the difference between a sale or not. Some of the most common label materials we see on products these days include clear, cream colored, white or even a silver or gold foil. Each option has its benefits. A clear label can help your label blend with your product container better if it is colored, whereas a white one will help your label stand out.
Don’t be afraid to play around with your design to help visualize how each option could look. Printivity offers a variety of sticker shapes to fit your product needs in a durable, thick and weather resistant vinyl helping your product labels last for a long time.
Let’s talk more about label size. You are certainly going to be limited by the size of your product, but that does not mean you don’t have options. You could opt for one giant label to cover as much of the product as possible, or you could split them into two; one for the front and one for the back. The split option may make more sense if you need to list information such as ingredients or instructions. Or maybe you like the look of the split label, but it’s not cost-effective for you. You could design a larger wrap around label and split your design front and back or front and side, depending on how your product package is configured. Getting creative here may even work to your advantage.
Design a label that is so unique you leave a lasting impression on your audience. Just be sure to design it in such a way that it is still easy to read. Nothing is more of a turn off than difficult or impossible to read product packaging.
Colors, graphics and fonts, oh my!
Once you have figured out what information you are going to include on your label, the material and the color, you’ll want to start thinking about other design aspects such as fonts and colors. This part should be relatively easy, especially if you are an established company with a branding kit. While these decisions should not be made lightly, having a branding kit will help you speed up the process. A branding kit is essentially guidelines for colors, fonts and other graphics you are using to promote your company. This helps create a cohesive brand identity across platforms and packaging so that your audience can easily identify you.
When it comes to designing your labels, it’s important to design them with your branding in mind so that it fits with your identity. It would really confuse your audience if you put out a product with labeling that did not match your aesthetic, so unless you are going through a rebrand, I would not suggest that. Stick with your main branding colors and fonts so that your products are easily identifiable. While there are many things that help craft an effective product label, keeping things on brand is key.
Get your product labels printed
Now that the hard part is over, it’s time to get in touch with Printivity to start your order! Whether you are ready to place your order, or you have some questions about the process, Printivity is here to help. Just call us at 1-877-649-5463.