Tag: print marketing

Whether you are first starting to use print marketing or you are a veteran print marketer, you know the importance of a business card.

Posters can be used to promote a diverse range of events and activities— from blockbuster movies to live music performances, product launches...

Of all the different elements that go into print marketing materials, color is probably the least understood. Knowing about the psychology...

Repurposing content is the process of taking an existing piece of content and revising, reformatting, updating, or restructuring it so the same message remains...

We live and work in a digital world. These days, people get the majority of their marketing and advertising messages from Facebook,...

Print brochures are one of the most effective and versatile marketing tools for companies of all sizes. Brochure marketing provides a cost-effective,...

Since the advent of personal computers, smartphones, and mobile devices, digital marketing has become the primary approach for most companies, especially small...

The first retail catalog in the U.S. was published in 1845. But it wasn’t until 100 years later that catalogs began to...

Advertising posters are a popular yet often under-utilized marketing tool. Although mostly used by small businesses, they can deliver powerful marketing results...