How To Choose The Best Business Card Style

Sandwich Business Card
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Last updated on June 20th, 2024 at 02:04 pm

Whether you’re new to print marketing or a veteran print marketer, you know the importance of a business card! This is the first marketing piece that you should have handy for any new and growing business. You can use business cards to make a strong first impression and showcase your brand values.

A business card holds the most important information about you and your company while highlighting your brand. However, when every marketer has a business card, it gets harder to stand out. Let’s explore Printivity’s unique business card options to see what exactly you need to make the best impression!

Try This On For Size!

Traditional business cards are 2”x3.5” and usually printed on a 14pt or 16pt thick semi-gloss white paper. If you are looking for standard and economical business cards, this is the option for you. The popularity of this standard dimension is based on the convenience of the business card fitting comfortably in your wallet or purse.

If you’re looking to spice things up a bit then consider a non-traditional size. Printivity offers two additional sizes for business cards: Slim (1.5” x 3.5”) and Square (2.5” x 2.5”). Slim business cards offer a sleek alternative that will still be able to fit into a cardholder but with the unique size that will show creativity. Square business cards tend to stand out from a stack and will leave a lasting impression.

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Printivity templates make it a breeze to customize and create business cards that make your message stand out. Best of all, you don’t have to be a design wizard to create the perfect-looking, print-ready file. Download a template, drop your artwork on it, and add your contact information. Our templates allow you to take the guesswork out and speed up the business card creation process. Want to be sure all the information on the business cards is legible? Our templates provide built-in rulers and safety margin guidelines to align with printing best practices. Use our templates to add essential contact information, market your company, and grow your business! If you still need a little more guidance, our customer service team will be happy to help you with file checks and design tips.

Choose a Paper Type That Fits Your Brand

There are endless benefits to printing on the standard 14pt white paper for your business card. You will be able to create a personalized design and change the background to your exact brand color. But what if you wanted to do more than just add color? What if you wanted to instantly portray an environmental friendly persona without even having to read what is on the card? Or have a paper that shimmers in the light? Printivity’s newest business card options allow you to express your brand in unmatched ways!

Kraft Business Cards

Two brown kraft business cards with white ink printing

If you own a nursery and garden center, brew beer with organic ingredients, sell vintage goods, or your brand has a rustic aesthetic, you might want a card that reflects the natural beauty of the earth. It would be difficult for traditional business card paper to represent your rustic brand as easily as kraft business cards do. The natural fibers are unbleached and leave the paper with a natural light brown color. The 100% post-consumer paper that kraft business cards are made from are the perfect match for environmentally friendly businesses that want to limit their carbon footprint.

Kraft business cards come with distinctive features that are not offered with any other product! The firm feeling of brown kraft paper is even thicker than the traditional business cards, at an 18pt thickness. All of our business cards come with full color printing, but kraft business cards are the only product that allows for white ink. This special feature creates a beautiful contrast between ink and paper that can’t be seen on any other product. 

  • 18pt brown kraft paper
  • Full color printing, plus white ink
  • 100% recycled organic paper
  • Comes in 3 different sizes, 2” x 3.5” (standard), 1.5” x 3.5” (slim), and 2.5” x 2.5” (square)

Linen Business Cards

Two linen business cards that show a textured finish. White and Blue

No other business card is able to affect the sense of touch like linen business cards. The raised, cross-hatched, woven texture immediately sets your business card apart from any other. Linen business cards are the lightest option available at 100 lb cover stock. Create a colorful design that will pop against the bright-white linen paper. The fabric-like appearance is the perfect choice for interior designers, seamstresses, wedding dress boutiques, or any business that involves textiles. The sophisticated look and feel of the linen will give a boost in an over-crowded industry!

  • Cross-hatched, woven textured linen paper
  • Light and versatile. Linen paper comes in 100lb. cover stock paper
  • Bright-white linen paper allows for colors to shine through and pop
  • Comes in 2 different sizes, 2” x 3.5” (standard) and 2.5” x 2.5” (square)

Pearl Business Cards

Two pearl business cards that shimmer in the light

Is subtlety off-brand? Is your brand more about the glitz and the glamour of life? Surprise your customers with the shimmering effect of pearl business cards that showcases luxury! The extra-thick 14 pt, slightly grey metallic paper will give a clean, opulent look. Whether you own a boutique clothing store or an up incoming advertising agency, pearl business cards will make your company shine. Small, refined speckles of the metallic business card shimmer in the light and grab the attention of your potential client. Go even further by adding rounded corners to your pearl business cards!

  • Pearlescent metallic paper that comes with a slight shimmer
  • A versatile thick, sturdy 14pt cardstock paper
  • Square or rounded corners options
  • Comes in 3 different sizes, 2” x 3.5” (standard), 1.5” x 3.5” (slim), and 2.5” x 2.5” (square)

Triple Layer Business Cards

Three sandwich business cards. The top and bottom sheets of the triple layer business cards is printed blue and the interior sheet is orange.

Kraft, Linen, and Pearl business card options are all premium choices, however they are directed towards more niche industries. If you do not know if your company will fit with those styles, but you want a business card that has the same wow-factor, choose triple layer business cards! These multicolored cards are guaranteed to make a lasting impression. 

Triple layer business cards are the sturdiest option available. They are made by combining 3 sheets of cardstock with adhesive, forming a card that is 32pt in thickness. The combination of 3 cardstock sheets is also why they are known by names such as sandwich business cards, triple color layer business cards, trifecta business cards, colorfill business cards, edge cards, and luxe business cards. The center sheet is a colored sheet that can be customized to match your brand colors. Printivity offers 5 distinct colors – black, blue, light blue, orange, and red. If you have a specific color in mind, please contact our customer service department for your custom color triple layer business card. 

Triple layer business cards are uncoated, which makes these cards easy to write on while giving it a textured appearance. If you are looking for a sharper look, add a matte or gloss lamination to give your design added depth. For an even more luxurious look and feel, appeal to the sense of touch with the velvet feel of soft-touch lamination. Combine soft-touch lamination with rounded corners to create the ultimate luxury business card.

  • 32pt uncoated, textured paper
  • Black, blue, light blue, orange, and red center layer options
  • Premium lamination options like gloss, matte, and soft-touch
  • Rounded or squared corners
  • Comes in 3 different sizes, 2” x 3.5” (standard), 1.5” x 3.5” (slim), and 2.5” x 2.5” (square)

Painted Edge Business Cards

Single painted edge business card. The edges of the business card are painted with red.

Just like triple layer business cards, painted edge business cards are one of the most durable cards available at 32pt thickness. The natural texture of the uncoated paper gives off premium and unique characteristics. Printivity offers 9 vibrant colors that are hand-painted for a unique and professional finish. Pick painted edge business cards if you want to stand out in a stack!

  • 32pt uncoated, naturally textured paper
  • Full-color printing, with over nine different paint colors
  • Comes in 2 different sizes, 2” x 3.5” (standard) and 2.5” x 2.5” (square)

Start Promoting Yourself!

Business cards are the ultimate marketing tool and should be your first marketing purchase as a new company. If you’re looking for something unique to elevate your image, consider starting by refreshing the look of your business card. Before creating your design, choose the business card style that best fits your brand. Take advantage of the unique elements of each style, such as white ink on kraft business cards, thick triple layer cards, or rounded corners on pearl business cards to impress your audience. 

Whether you are a plant-enthusiast that wants an eco-friendly card or the CEO of a fast-growing tech startup, Printivity has a business card that will fit your brand! If you can’t decide which premium business card is the best choice for you, give us a call at 1-877-649-5463 or email for suggestions and advice!


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