With the change of seasons comes the change of many other things, such as trending clothing styles, hairstyles, and more. You may think trends are something specific to the fashion world but think again. The marketing world is full of ever-changing and evolving trends, so you’ll want to stick around to make sure are up to date on these top five summer print marketing trends for 2022.
1. Make it personal
The summer months are all about relaxing and having a good time. After being cooped up all winter, people just want to get outside for some fresh air and a mood boost. Channel these positive and upbeat vibes into your marketing materials with personalization. Personalized marketing is a great way to create a deeper connection with your customers, and make them feel good about your company. By adding personalization, you are showing your audience that you see them and care enough to take that extra step and go beyond a generic marketing campaign.
Some easy ways to integrate personalization into your campaigns are addressing them by name, targeting customers based on previous purchases, personalized URLs for customer tracking, and more.
2. Go digital
Many people are on vacation for the summer months, which means more time to be online. Take advantage of this by making sure you are pairing your print marketing efforts with digital versions. The easiest way to do this is by including a QR code on your material. Anyone with a smartphone, which is pretty much everyone these days, can easily scan the code and be brought to a link of your choice immediately. QR codes are simple to create and can be seamlessly integrated into your design whether it is a business card, postcard, flyer, you name it.
If you are not sure where you should point someone, consider including a link to promotional info, giveaways, memberships, menus, or anything else that pertains to your business and what you offer.
3. Direct mail
Direct mail campaigns are another summer print marketing trend you should consider. Who doesn’t love receiving physical mail these days? 73% of consumers prefer being contacted by brands via mail because they can read it whenever they want. The summer months are an exciting time and perfect for running promotions. Add to the exciting energy of the summer by launching a fun campaign and send out personalized postcards to advertise it.
Summer brings a lot of reasons to celebrate, from the 4th of July to just the fact that it is warmer out, the sun stays out longer and people are more energized. Give them even more to celebrate by hosting a sale or launching a fun new product. Then launch a direct mail campaign to spread the word.
4. Special finishes
Texture is trending this summer, so why not add it to your print marketing materials? Special finishes or stocks are a simple way to increase the quality of your marketing materials and leave a lasting impression. Channel the summer sun by adding some shine to your business cards by way of gold foil. Embossing is another simple yet powerful special effect you can implement on any marketing material. Bring your print campaign from drab to fab by opting for something beyond just a design printed on a plain piece of paper.
Summer months bring more than just warm weather and an abundance of sunshine. They bring the color green. Everywhere. This summer is not only the summer of green grass and trees but the summer of going green when it comes to the way you live and do business. People expect companies to think and act more sustainably than ever and offer green alternatives whenever possible. This can be done in a variety of ways. The most important thing is to choose sustainable materials for your print marketing campaigns. From the paper you use to the shipping and packaging materials, everything matters. The more environmentally-friendly you can be, the better. It does not have to be hard and you do not have to make major changes. It can be as simple as switching up the materials you offer for things such as shipping boxes and what you use to protect the items inside. The more mindful you are of the materials you use, the happier your customers will be and the more they will want to support you.
While many companies are making significant changes, not all are. Stand out from your competition by making a point to go green. Include nature-inspired elements into your design for an added touch of sustainability and summer.
Why not get the ultimate bang for your buck by incorporating all of these trends into one campaign. Launch a sustainable summer campaign with personalized postcards that incorporate both a QR card and a special finish such as embossing or gold foil. Not only are you making use of all the summer trends, but you are also bound to stand out to your audience.
If you are ready to place your order, or you have any questions about your design or the process, please contact Printivity’s expert customer service department at 1-877-649-5463.