With the development of printing technology, comes the advancement of the professional print world. These days, you can go online and order a slew of print marketing materials with a few clicks of a button. Better yet, you can get in touch with print professionals to help you with the process, also with a few clicks of a button. Let’s face it, not everyone has the time to learn all that it takes to create professional print marketing materials from start to finish. Sometimes it’s better to leave those things to the professionals. Here is what to consider when choosing a printing company that will help you find the perfect one for your business needs.
When you think customer service, you probably assume that’s the department you go to when you have an issue. You’re not wrong, but they do more than just resolve transactions gone wrong! Customer service includes any interaction you have with a company, from your first contact, to the delivery of goods. Good customer service will help you when you need it, but great customer service will be there from the start addressing all of your concerns, questions and needs. Many companies will provide you with a single point of contact who will serve as your go-to for any questions, concerns or general updates. It shouldn’t stop at the delivery of your package though. Great customer service will follow up to ensure you are satisfied with your order.
When you are searching for a printing company to partner with for your marketing material needs, it’s important to look for one that will be able to accommodate all of your needs. When you first approach a printing company, you may only be looking for a specific service, but you’ll want to think ahead about what you may want in the future. Having a game plan in mind will help you narrow down your search for a printing company. Odds are you will be printing a variety of marketing materials down the line, so you’ll want to look for a company that offers a variety of products. Instead of having to bounce between multiple companies, you’ll be able to stick with just one for everything.
Another service that may be helpful is design services. Whether you have an in-house designer or not, a good printing company should offer this service. This service often includes the ability to design logos, ads and general design services, making it easier on you especially if you don’t have an in-house designer.
Product and service quality
While quality customer service and a variety of services are important, equally important, if not more, is the quality of the products provided. When it comes to the prints themselves, you want to look for top quality. Are the business cards too flimsy? Does the ink wipe off easily? If you are investing your time and money into these products for your business, you want it to be worth it. Many printing companies offer samples to give you a good idea of what the end product will look and feel like. This allows you to do your own quality check, ensuring you’ll be happy with the materials you choose.
If you are leaving any portion of your marketing strategy to someone else, even the design and printing, you want to trust that you are leaving it in good hands. There are a variety of ways you can go about gauging the expertise of a company. First, you could just go ahead and ask for certifications. This is one of the best and most straightforward ways to verify expertise. While speaking with employees, don’t be afraid to ask questions if you don’t fully understand what they are talking about. Their ability to explain things in a way someone outside of the industry can understand will show you they know what they are talking about. Willingness to take the time to explain things to you will also show they are happy to go beyond to help you.
You may want to find the cheapest printing option, but unfortunately cheaper is not always better. If you decide to go with a printing company based on price alone, it’s likely you won’t be satisfied with the quality of the end product. Before you start your search, set yourself a budget for what you are able to spend on your print marketing materials. Knowing this going into your search will help you find different printing company options that fit within that budget. You could also shop around and find your ideal company and then ask them for their prices and budget around that.
Printing with Printivity
Printivity was founded on quality products and quality customer service. Not only is Printivity easy to order from, we offer fast turnarounds of quality products, services and prices. With a variety of products and materials to choose from, we will work with you to create the product of your dreams. Not sure where to start? Consult our design experts to help you design your product and get it ready for printing. Contact Printivity at 1-877-649-5463 if you are ready to place an order or have any questions about the process.