There are numerous things that go into setting up a restaurant. From forming a legal business entity to hiring a head chef and establishing a menu, you’ll certainly be busy. While you’re taking care of all of those things, you’ll want to make sure you don’t overlook printing your menus. While a menu may seem like a small thing in comparison to everything else you’ve put into establishing your restaurant, it’s still a very important part. Believe it or not, the design of your restaurant menu plays a role in the success of your sales. Here’s how to design a standout menu to entice your audience.
Categorize your menu items
Once you have nailed down the items that will consistently be on your menu, you’ll want to categorize them. It’s best to group breakfast meals together, lunch, drinks etc. Within those groups, you can further categorize by meal type. Have an array of sandwiches on your menu? Create a sandwich section! Do you offer a variety of pizza’s? Create a section for that too! The more organized a menu is, the easier it is for your customers to read. A confusing menu may turn some customers away, and you certainly wouldn’t want that!
While you may want to include as many items as you come up with, it may actually do your restaurant a disservice to include too many options. I know, right? Is there really such a thing as too many options? In the world of restaurant menus, there is. The more unique your menu options are, the easier it is for your guests to decide what they want. It can be overwhelming enough to choose where to eat, but trying to sift through several similar dish options just adds to that. On top of that, having a long menu can actually hurt your sales. The longer it takes your customers to choose a dish and place their order, the slower the table turn time. This means you’ll be serving fewer guests. To increase efficiency and reduce the burden of choice for your customers, it is best to keep your restaurant menu on the shorter side.
They say a picture is worth a thousand words. If you have the space and are a more casual restaurant, feel free to include a few photos in your menu. These could be anything from pictures depicting entrees, or showcase the history of your restaurant. Has your restaurant been around for decades? Include photos of how it’s changed over the years! You could even give a little back story about how the restaurant was founded, who the owner was, the options are endless. If you do opt to include pictures, it’s best to keep them sparse to avoid cluttering the menu.
Avoid including dollar signs with prices
Cornell conducted a study and found that restaurant goers that received a menu without dollar signs spent a significantly larger amount of money than those that received the menu with dollar signs. If you include a number next to your menu item, your guests will know that that indicates the price. Dollar signs tend to trigger negative feelings about spending money. If you can omit those signs, you can decrease those negative feelings.
Pro tip: try to avoid listing the prices in a single column, as that will encourage comparison between prices.
Print your specials on separate sheets
Odds are your specials will change from time to time, whether it be daily, weekly, seasonal, etc. You could include them on your menu, but it may cost you significantly more to continuously reprint updated menus with new specials. To avoid spending extra time and money having to constantly update your menus, consider printing the specials on separate inserts that you can easily swap out when needed. This will allow you to switch up your specials as often as you want!
Professionally print your menus
You may be tempted to print your menus yourself on regular white computer paper, but here is why you should not do that. Investing in professionally printed menus will portray a more professional look and feel to your customers. A quality menu will show your customers that you care about their entire experience, right down to the menu they hold in their hands. Professional printed menus will also hold up much longer than one printed on computer paper, as they are printed on more durable materials. On top of that, resolution and colors will be much more vibrant.
Professionally printing menus opens you up to so many more options. Need a custom size? You can order that! Printivity offers a range of sizes, including but not limited to 3.5” x 8.5”, 8” x 9”, 11” x 17” or custom size options. When it comes to paper type, you can choose from something as basic as 70 lb uncoated text paper to a more durable, cleanable and even waterproof option of 10 mil synthetic paper. Spills happen, so opting for a durable paper type will increase the life of your menus. If you are looking to print a folded menu, Printivity offers several options including half-fold, tri-fold and z-fold.
Printing with Printivity
If you are looking to design restaurant menus, but are not quite sure where to start, feel free to reach out to Prinivity for guidance from our design experts. You can also download our templates to help guide you through the design process yourself. If you have any further questions, or you are ready to place your order, reach out to Printivity at 1-877-649-5463.