A Complete Guide to Door Hanger Advertising

One of the biggest challenges with advertising is guaranteeing that the target consumer has seen it. Digital ads can easily be overlooked and postcards or flyers can get lost. The most effective way to increase your chances of customers seeing your ads, is to hang it right on their door. Literally.

Door hanger advertising is an impossible to miss kind of advertising. Consumer’s curiosity will rise as soon as they walk towards their front door with this tangible piece of marketing. Door hangers come in two sizes, 3.5” x 8.5” and 4.25” x 11”, but customize yours to fit your brand. Choose from  glossy or matte finish, on 10pt, 14pt, or 16pt cardstock paper. Impress them further by adding premium quality high-gloss UV coating to really make your door hanger stand out.

Have you used door hanger ads in your marketing campaigns? If you haven’t, it’s time to start! 

Benefits of Door Hanger Advertising

Local Marketing

Arial view of a neighborhood

You chose the location and audience of your business because you did your research. You know that they are in need of your products and services. Small businesses need to take advantage of the community around them. They will be your most loyal customers for a lifetime who will help you grow your customer base. But in order to gain this asset, you need to grab their attention with local marketing

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Door hanger marketing means that you get to choose the community to distribute in. If you’re a real estate agent, you might want to advertise to a neighborhood that you just sold a house in. If anyone is interested in selling, you are now in their brain.

Sending someone from your team, or even you, door-to-door creates a level of personal touch. You are able to interact with potential consumers and answer their questions right away. Be sure to go prepared with talking points to really sell them on your company.

Brand Recognition 

Two brand color boxes of red and yellow
McDonald’s has built such strong brand recognition that most Americans can see these two colors, red and gold, and know exactly which company they belong to without any further context.

Whether your company is just starting up or if you have been around for awhile, you will always benefit from producing more brand recognition. This is an essential building block to creating a relationship with your local community. 

Sometimes consumers need to be reminded that you exist to help them. The more that you put your brand in front of them, the more likely they are to recognize your business and choose you. An eye catching door hanger effortlessly achieves this recognition for you.

Low Cost and Simple

100 door hangers can cost as little as $0.24 each, with no additional distribution cost. Unlike direct mail, which require postage and other fees, door hangers are distributed manually. This means that you mainly have to budget for the cost cost to print a door hanger and not much else. Schedule one of your employees to walk through the designated neighborhoods to save on cost. 

Design Elements

Now it’s time to design! Start by planning out everything that you want on your door hanger. If you have brainstormed what you want in your advertisement, it will streamline your design process. Consider these door hanger advertising tips for a successful campaign.

  • Use branded colors – It’s important to design using mostly your brand colors, because color increases brand recognition up to 80%.
  • Eye catching – The success of your campaign depends on whether or not the consumer takes the time to look at your materials. Any well-done, eye-catching design will increase those chances.
  • State your purpose – Why are you reaching out to them? Do you have a current sale or new product? Let them know why you are reaching out to them.
  • Use action words – “Just Sold” and “Buy Now” tell the consumer exactly what they need to do. Action words also create a sense of urgency that will help you see immediate results. 
  • Add a Call To Action – Let them know how to get in contact with your business by including your phone number and website. Add a personal touch by having them contact a specific person.
  • Give directions – Including a map of where your business is located adds a sense of familiarity for the consumer. They might not have known that they’ve driven past your business, but now they’ll stop by the next time they’re in the area.

Pro tip: Less is more. Don’t overload your door hanger with text. 

Download Templates With Printivity

Printivity offers online complimentary templates for you to download here. Start designing your next door hanger advertising campaign now and see immediate results. If you don’t have the time or resources to design, contact us at Service@Printivity.com. We have in-house designers that will make your dreams into reality.

Once you’re ready to order, Printivity.com is here to make this great venture come true! If you have any questions about the ordering process, call us at 1-877-649-5463 for personal help from our team.

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