Successful Real Estate Promotional Ideas & Tips

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Last updated on June 20th, 2024 at 04:36 pm

Real estate professionals are flooding social media to get in front of their audience these days, and for good reason considering a majority of those in the housing market are also utilizing social media, making it an ideal place for real estate promotion. According to the National Association of Realtors (NAR), 52% of buyers found the home they purchased on the internet. That being said, your offline marketing efforts are just as important as your online marketing efforts. Here are our top real estate promotional ideas and tips to keep your marketing strategy on point. 

Use social media

Social media has become a great tool for businesses to connect with their target audience and real estate is no exception. All of the big networks including Facebook, Instagram, Twitter and Pinterest, are optimal platforms to share real estate promotions such as listings and information regarding the neighborhoods their listings are in or around.

Social media makes sharing information almost effortless, which is why it’s great for getting real estate promotional materials in front of prospective buyers without relying on paid lead generation methods. People shopping for houses typically love to share their top housing choices with family and friends, so adding the ability to easily share listings will delight your potential customers.

You can implement countless real estate promotional ideas on social media, from sharing listings or virtual tours to writing insightful posts that educate your audience.

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Publish a quality website

Establishing an online presence will enable your target audience to find and contact you easily, serving as a central hub of marketing for a real estate agency.

In this day and age, people don’t want to have to work too hard just to get in touch with someone. Keep your professional branding consistent across your online presence, from each social media profile you have to your website. This will help your audience identify and recognize you as they browse and see your realtor promotions. Connect your social media profiles to your website and make sure to link to your website from those profiles as well. Easy transition from Facebook to Instagram to your website is key to a pleasant user experience which will leave a lasting positive impression on your audience.

When developing realtor promotional ideas, consider the unique selling proposition you want to emphasize to connect with your target market and establish credibility as you’re introducing your real estate brand. Keep everything consistent with your real estate website for instant recognizability.

Make sure your website is mobile friendly

Keeping in line with user friendly, you want to ensure you optimize your website for mobile use. 57% of internet users say they won’t recommend a business with a poorly designed website on mobile. Thankfully it is very easy to design your website to be mobile friendly. Most website hosting services offer tips and software (often free!) to help you achieve a mobile friendly design. Don’t miss out on this large pool of potential clients in your realtor promotional campaigns by overlooking this important design element.

Adding a blog to your website will not only help with your Google search ranking (SEO is key to maximizing the eyes on your website), but it will also help establish you as an expert in your industry, making every real estate agent promotion you run carry more weight in the eyes of prospective clients.

Publish helpful content for your audience addressing home buyer and seller issues and provide tips and tricks for buying or selling your first home. If your audience finds your content useful, they will come back for more. Take it a step further and consider developing a mobile app that allows your audience to browse and share listings right from their phones. A whopping 80% of internet traffic is mobile-based, making an app a valuable investment. 

Invest in professional real estate photography and videography

Imagery is essential when it comes to your real estate marketing efforts. No one will buy a house without seeing it first, and they most likely won’t even bother visiting it if they have no idea what it looks like. According to the Real Estate in a Digital Age 2019 Report by NAR, 87% found photos to be a very useful feature and 46% found virtual tours to be a very useful feature. 

You do not want just any old photo of the property, you want professional images that capture the quality of the home and property to truly showcase what your potential buyer is looking at. If you want to go the extra mile, produce a video walkthrough of the home to offer potential buyers an even more realistic representation of your listing. Visuals are key to building your brand and reputation as a real estate agent.

No matter which real estate promotional ideas you end up using, you need to start with making your real estate listings look appealing, utilizing professional photography and video tours to give people a solid understanding of what the property has to offer.

Don’t skimp on print marketing materials

Though the internet may play an important role in your success, print marketing promotional materials are valuable tools for real estate agents. Consider reaching out “old school” style using postcards to mail to qualified leads and potential buyers or sellers in the locations you are based in. Physical printed products, such as postcards and business cards, leave lasting impressions and are much more personal than online marketing efforts.

Showcase the beautiful house you’re selling on a well-designed brochure. You are able to fit all of the important information and beautiful photos in this concise pamphlet. No need for lengthy sales pitch, let the pictures and special features sell the house for you. Be sure to also order flyer printing for potential buyers to grab as they pass through!

Business cards are an important tool to have in your marketing strategy no matter the industry you are in, but as a real estate agent, they serve as a great reminder to your customers of your relationship. Fostering relationships with your clients is key to growing your network. Some of the most important marketing happens from word of mouth recommendations. Always make sure to carry your business cards around with you to hand out whenever the moment presents itself.

Don’t worry if you happen to give someone more than one, they can always pass it along to their family and friends that are looking to buy or sell a home. Paper marketing materials like business cards will always remain one of the best real estate promotional ideas you can use because they perfectly complement the in-person nature of the industry.

Looking to print real estate promotional items? Let Printivity help!

Download our Printivity postcard templates or business card templates preloaded with all of the information you need to finalize your design in a print-ready file format. If you have any questions, call us at 1-877-649-5463. 


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