Real estate professionals are flooding social media to get in front of their audience these days, and for good reason considering a majority of those in the housing market are also utilizing social media. According to the National Association of Realtors (NAR), 52% of buyers found the home they purchased on the internet. That being said, your offline marketing efforts are just as important as your online marketing efforts. Here are our top real estate promotional ideas and tips to keep your marketing strategy on point.
Use social media
Social media has become a great tool for businesses to connect with their target audience and real estate is no exception. All of the big networks including Facebook, Instagram, Twitter and Pinterest, are optimal platforms to share things such as listings and information regarding the neighborhoods their listings are in or around. Social media makes sharing information almost effortless. People shopping for houses typically love to share their top housing choices with family and friends, so adding the ability to easily share listings will delight your potential customers.
Publish a quality website
Establishing an online presence will enable your target audience to find and contact you easily. In this day and age, people don’t want to have to work too hard just to get in touch with someone. Keep your professional branding consistent across your online presence, from each social media profile you have to your website. This will help your audience identify and recognize you as they browse. Connect your social media profiles to your website and make sure to link to your website from those profiles as well. Easy transition from Facebook to Instagram to your website is key to a pleasant user experience which will leave a lasting positive impression on your audience.
Make sure your website is mobile friendly
Keeping in line with user friendly, you want to ensure you optimize your website for mobile use. 57% of internet users say they won’t recommend a business with a poorly designed website on mobile. Thankfully it is very easy to design your website to be mobile friendly. Most website hosting services offer tips and software (often free!) to help you achieve a mobile friendly design. Don’t miss out on this large pool of potential clients by overlooking this important design element.
Adding a blog to your website will not only help with your Google search ranking (SEO is key to maximizing the eyes on your website), it will also help establish you as an expert in your industry. Publish helpful content for your audience addressing home buyer and seller issues and provide tips and tricks for buying or selling your first home. If your audience finds your content useful, they will come back for more. Take it a step further and consider developing a mobile app that allows your audience to browse and share listings right from their phones. A whopping 80% of internet traffic is mobile based, making an app a valuable investment.
Invest in professional real estate photography and videography
Imagery is essential when it comes to your real estate marketing efforts. No one will buy a house without seeing it first, and they most likely won’t even bother visiting it if they have no idea what it looks like. According to the Real Estate in a Digital Age 2019 Report by NAR, 87% found photos to be a very useful feature and 46% found virtual tours to be a very useful feature.
You do not want just any old photo of the property, you want professional images that capture the quality of the home and property to truly showcase what your potential buyer is looking at. If you want to go the extra mile, produce a video walkthrough of the home to offer potential buyers an even more realistic representation of your listing. Visuals are key to building your brand and reputation as a real estate agent.
Don’t skimp on print marketing materials
Though the internet may play an important role in your success, print marketing promotional materials are valuable tools for real estate agents. Consider reaching out “old school” style using postcards to mail to qualified leads and potential buyers or sellers in the locations you are based in. Physical printed products, such as postcards and business cards, leave lasting impressions and are much more personal than online marketing efforts.
Business cards are an important tool to have in your marketing strategy no matter the industry you are in, but as a real estate agent, they serve as a great reminder to your customers of your relationship. Fostering relationships with your clients is key to growing your network. Some of the most important marketing happens from word of mouth recommendations. Always make sure to carry your business cards around with you to hand out whenever the moment presents itself. Don’t worry if you happen to give someone more than one, they can always pass it along to their family and friends that are looking to buy or sell a home.
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Download our Printivity postcard templates or business card templates preloaded with all of the information you need to finalize your design in a print-ready file format. If you have any questions, call us at 1-877-649-5463.