Guide to Marketing with Custom Stickers

Custom stickers on glass window

Last updated on July 8th, 2021 at 02:26 pm

Online marketing is a powerful tool, but so is offline marketing. Print materials have been, and continue to be, a successful form of creating brand awareness. You can reach a wide audience with materials such as posters and banners, but an often overlooked option is custom stickers. Stickers are a successful and cost-effective way to market your brand. Promotional stickers can be used in a variety of ways and can be incorporated into everyday things you do or use to get your brand noticed. From laptops and cell phone cases, to skateboards and windows, they can be placed anywhere that your customers are, maximizing your brand awareness offline. Here is our guide to marketing with custom stickers.

Maximize your brand awareness with stickers

Logo stickers are everywhere for a reason. Many companies use stickers to promote their brand because they can be placed in so many different areas. Think bulletin boards, sign posts, packaging, personal items, etc. Logo stickers make for great items to sell or even use as free giveaways stacked on the counter for customers to grab on their way out. People of all ages love stickers with fun designs or catchy slogans. Having your customers use your stickers is an effective way to increase brand awareness. People love to put stickers on their personal items that they carry around with them, such as laptops, water bottles, skateboards, and even their cell phones. When someone decides to put your sticker on something they own, they are essentially telling everyone that they are a fan of your brand. Think of it as a personal recommendation from that person, turning your sticker into word-of-mouth marketing.

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Give away customized stickers at events

Stickers are such a cost-effective marketing option, you can easily give them away for free. If you’re attending a tradeshow, you’ll want to bring at least one promotional item to use as a freebie. Stickers are a unique way to generate conversation around your brand. The design can be something as simple as your logo or an eye-catching picture or slogan with subtle branding. People love free things, even something as small as a sticker. Easily generate excitement around your brand by giving away a simple custom sticker

Advertise a product launch

Designing a customised sticker to promote a new product you are launching is a great way to raise awareness and spark a conversation around your brand and new product. Consider designing the sticker in the shape of your new product and include important information about it, such as the launch date or a cool feature. You never know where these stickers will end up and by the time your product launches, plenty of people will be interested in it and more likely to make a purchase.

Sell your stickers

Stickers are often used in giveaways, but if you start to see a high demand for them, they can be sold as products as well. Creating and fostering a community with fans of your brand will not only make them want to be a part of it, but they will want to show that off as well. A great way for fans to show their love for your brand is to use stickers. Even if you are not a surfer, odds are you have heard of the company Ron Jon. Why? Fans of the brand slap those stickers on everything they own. From surf boards and cars to laptops and water bottles, they are everywhere. People pay for these stickers because they love Ron Jon and the surf lifestyle the brand embodies. 

Tips for designing effective stickers

Stickers can be an effective marketing tool if done well. The design of your sticker plays a crucial role in its effectiveness. It’s not always enough just to have a pretty design. Think about what you want your sticker to accomplish and how your design can achieve that.

Establish a goal

What do you want your sticker to do? If you are looking to generate online traffic, consider incorporating your website URL or a QR code in your design. If you are looking to increase brand awareness, design an eye catching sticker that people will want to show off that includes subtle branding to identify who you are.

Keep your design simple

Stickers can come in a variety of sizes, but most tend to be on the smaller size to fit on personal items such as laptops and water bottles. Maximize the space you have but be aware of how much information you include. Too much text can make for an unappealing sticker. Consider including just your brand logo or a design with your brand name strategically placed.

Keep location in mind

Depending on where you intend your sticker to end up will also determine details such as the size and material you use. If you are looking to post your stickers outdoors, consider something on the bigger side to attract attention and use a heavy duty material that can withstand elements such as vinyl.

Printing stickers with Printivity

Printivity offers stickers in a variety of shapes and sizes. Printed on white vinyl gloss paper, these stickers are durable and perfect for any location. Before you start creating your design, choose the shape and size that best fits your goals and download Prinvity sticker templates for easy designing with all the information you need to create a print-ready file.


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