Cut Through The Noise
Digital distractions have minimized attention spans and desensitized consumers to advertisements. Every website has multiple ads, sometimes even pop-up video ads. If you’re not like me, you probably “x” out of the ads without even looking. However, print marketing has been able to remain effective in holding attention, generating emotions, and impacting purchase decisions. It’s hard for a person to ignore the postcard that they’re holding right in their hands.
Minimized Risk
Print ads eliminate the risk and fear of spam and viruses taking over your computer. It’s even said that consumers naturally trust print ads more than digital ads. Instead, you can use postcards, posters, and booklets to direct customers directly to your safe and secure website. QR Codes are the best way to lead a customer from their couch to your business.
Get Noticed by Anyone
Algorithms and targeted ads have the ability to pigeon-hold a person’s online experience. Targeted ads have their benefits, but they also only market to consumers who have visited your site. This can keep future new customers from finding your business online.
Alternatively, have your business go to them and reach customers directly. Attract new customers or retain existing ones with a personalized direct mail campaign. Always be remembered when using an unforgettable business card. Catch potential customers attention from a distance by using vinyl banners or posters.
Support Digital Marketing
Advertising and marketing are not one-trick ponies. It requires reaching customers from all aspects of their lives and different eye-catching designs. Reach them at their door with print marketing and on their screens with digital marketing.
Print products should be an important part of your marketing strategy. But it should not only be used as a standalone strategy. Use it to bring customers to your website or storefront to buy from your business. Add QR Codes that take consumers directly to a custom landing page.
Read why print media marketing should always be a top priority for all growing businesses.
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