Business cards are printed most commonly on 14-point cardstock (thick), 16-point cardstock (thicker), and 100 lb. gloss cover (thin). These are the 3 most common kinds of paper used to print business cards.
To help you visualize the difference between the 3 paper stocks: 100 lb gloss cover is thinner, less dense, and more bendable than 14 point and 16 point paper.
Today I’m going to be writing about the popular kinds of business card papers. This way you can get a better sense of what different printing companies use for business cards.
“Cheap business cards” are printed on: 100 lb. gloss cover
Many small local printing companies and office supply stores will print on 100 lb. gloss cover. This is easier for small printing companies to print on, because 100 lb gloss cover is accepted on many kinds of digital press. Thicker and heavier stocks like 14 point and 16 point require a heavy-duty printing press.
100 lb gloss cover is a cardstock. If you get a lot of different business cards, you’ll notice that 100 lb gloss cover is fairly bendable and thin feeling business card. It’s works perfectly well for a convenient and cheap business card.
Let me repeat: 100 lb gloss cover feels perfectly fine, and it doesn’t feel cheap. Many new customers (coming from a small business, freelance, or personal background) show us the 100 lb gloss cover business cards they’re already using. Some are perfectly content with the thinner paper. Since they often may not exchange business cards frequently, so they’re content with that paper.
14/16 point cardstock are the most popular business card paper types
If you were to go through your own stack of business cards from acquaintances, the most popular paper option would be 14 point cardstock.
If you get your cards professionally made at a printing company, you’re more likely going to print your business cards on 14 point and 16 point cardstocks. Some companies will only give you one option, because they only carry one of the two in stock. That’s just a matter of the companies’ preference.
Both stocks are noticeably stiffer than 100 lb. gloss cover and give a more premium business card feel.
How to choose which business card paper is right for you
There is a slight thickness difference in the feel of the 14 point and 16 point cardstocks. So how do you choose which one works for you?
First point to consider is your budget. 14 point cardstock is the more cost-effective opointion for business cards compared to 16 point. If you have a little more money to spend and you want to produce luxury business cards, it is recommended to choose 16 point.
Second point to consider is storage space. Business cards are usually held in wallets or briefcases so that they are readily available. If you want to hold the most amount of business cards, choose 14 point cardstock.
Last point to consider is the level of professionalism that you want to exude. 14 point considered a high quality paper, however 16 point cardstock gives a higher level of professional and luxury. Add UV Coating to your business card to make your card stand out against competitors!
Are you still undecided?
Contact Printivity for a complimentary paper sample! We want to make sure that our customers are given the resources to make informed decisions about their print products. If you have any questions, call us at 1-877-649-5463.