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Man sitting at computer review the analytics from his website
Growing Your Business

Know Your Website’s Conversion vs. Click-Through Rate

Natalie Wiley -
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Knowing the difference between conversion rate vs click through rates can help a small business owner improve their web design and their...
Three people scrolling through their phones.
Marketing 101

Measure Social Media Metrics: Likes, Shares, Click-Through Traffic

Natalie Wiley -
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Today, I wanted to talk a bit more about the relationship between likes (on Facebook), social shares, web traffic, and sales.
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