You guessed it, jumbo postcards are larger than your average postcard. This fact alone has jumbo postcards standing out and grabbing attention right off the bat. If standard postcard marketing just isn’t cutting it for your marketing efforts, consider opting for a larger size to ensure your message won’t get lost in the mail. Let’s dive in a little deeper and talk about why jumbo postcard marketing could be the right option for you.
Go big or go home
An average postcard measures at 4” x 6”, though you can order them in a variety of sizes, even as big as 8.5” x 11” here at Printivity. The bigger your postcard, the more likely someone is to pick it up and check it out rather than immediately toss it with all of their junk mail. Larger postcards are great for big announcements, such as a new product launch, a new location opening up, or even if you just have a lot of information you want to provide that may look cluttered on a standard-sized postcard.
Take advantage of all channels
While digital marketing is a fantastic way to reach your target audience, it can be hard to cut through all of the noise. Think about it, you are competing with thousands of other businesses on social media, email, etc. Being in the digital age, everyone is taking to the online world to market themselves. As they should be. But this doesn’t mean that print marketing should be overlooked. If anything, print marketing is as important as ever. It can be costly to compete with other businesses to show up on search engines. While you build your SEO and general online presence, you can continue to reach people through direct mail. You’re likely to reach people that may not have found you via search, and vice versa, if you utilize both options.
Jumbo postcard marketing tips
Make your message clear
Just because you have more space does not mean you should clutter your postcard with useless information. As with any marketing material, you want to make your message and CTA super clear. That being said, be sure to include any and all relevant information to ensure your audience has everything they need to make an informed decision.
When it comes to your headline, try not to be too vague. You want your customers to be able to glance at the postcard and immediately have a good idea of what your offer is. Otherwise, they may not take the time to look at it in detail.
Think about what it would take to get you to look at a postcard you received in the mail. What sort of offer would get you to follow through with the CTA? While everyone is different, this is a good way to approach writing your message as it will help you to think about phrasing it in an attention-grabbing and appealing way.
The goal is to convert
You should never send a piece of direct mail without a CTA. Once you have decided what you want the recipient to do, whether that is visiting your website, calling you, visiting your store, etc. you’ll have a good idea of how to craft that message. While you want to keep it short and sweet, make sure you provide enough detail. Instead of saying something like “get in touch,” opt for a CTA such as “call us at 123-456-7890 to book your appointment.” The CTA is not a paragraph, but it provides all the information someone needs to book an appointment.
You probably read all the time about how important personalization is. “Personalize your emails.” “Personalize your customer experience.” And so on. Well, you should also personalize your jumbo postcards. The most effective marketing strategy is one that connects with the target audience. There are many ways to do that, one of them being with personalization. Right away the recipient is going to feel seen. You used their name, that’s about as personal as things can get.
Do your images make sense?
When you are choosing images for your jumbo postcards, you want to keep two key things in mind. One, Does the image grab the reader’s attention? And two, does the image communicate what the postcard is about? It’s easy to focus on one of these things and forgo the other, but finding an image that does both is key to the success of your initiative. For example, if you are advertising a lawn mowing service, make sure you use an image that portrays mowing a lawn.
Pro tip: make sure you use an image that is 300dpi to ensure it’s high quality and not pixelated.
Print your jumbo postcards with Printivity
Whether you are ready to print your design, or you have any questions about the process, Printivity is here every step of the way with your jumbo postcard marketing. You can choose from a variety of sizes, paper types, and finishes. If your budget allows for it, consider a gloss lamination to make those images pop. Or, if you want to portray a luxurious feel, consider opting for a matte finish. When it comes to the details, Printivity has the options you need to put your best postcard forward. To get started, call us at 1 (877)-649-5463.