Understanding The Different Types of Graphic Design

Computers graphic design

Do you want to create a strong brand identity and stand out from the competition? In that case, it’s time to brush up on your knowledge of the different types of graphic design. Typography, photography, color, and shape are all used in graphic design to create a brand’s tone and appeal to certain audiences. There’s no one way to do it, which is why there are so many different types of graphic design styles, each with its own area of expertise.

Understanding the types of graphic design will allow you to identify the right direction to go in, whether you’re an aspiring graphic designer or looking for design services for your company.

So, what are the different types of graphic design, and which type fits the right job? 

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What is Graphic Design?

The American Institute of Graphic Arts (AIGA) defines graphic design as “the art and practice of planning and projecting ideas and experiences with visual and textual content.” There are many different graphic design types, but all of them are a form of visual communication that conveys information, expresses ideas, and most importantly, creates a connection. In other words, it bridges the nuances between people and ideas on a deeper level, resulting in a certain emotion or reaction. This is essential, as it allows visual designs to engage individuals and communicate a specific message. The various types of graphic designs can drastically enhance a marketing campaign, develop a beloved iconic character, or build a valuable product that addresses a problem. 

Graphic designers creating a website on a computer

6 Types of Graphic Design

Here are six different types of graphic design methods for you explore:

  1. Visual identity graphic design

An organization’s public image is conveyed through its branding strategy. A company’s brand identity describes its personality, tone, essence, and even experiences. Visual identity graphic design manages the visual aspects of brand identification and operates as the face of a brand to express intangible attributes through images, shapes, and color.

  1. Product design

Product design explores the needs of end users to develop new goods and products. These types of graphic art vary according to businesses and can range from everything from small toys to a new smartphone. Product designers conduct market research to ensure that their product will appeal to the target audience. Then, before sending their concepts into production, they generate early sketches and prototypes.

  1. Branding design

Branding is a design that focuses on a company’s or product’s visual identity. Consumer perceptions of a company are frequently influenced by its branding. Graphic designers in this field devote all of their talents to creating a visual identity that will connect with the target audience and convey the appropriate message about the firm. These types of graphic design artists will work on company-specific visuals, such as logos and website branding. These types of graphic designing artists must be aware of a company’s marketing message and the target population it wishes to attract. Every part of branding design must support these objectives while also fitting within the company’s or organization’s overall style.

  1. Website design

Websites and apps need to be visually stunning, and every year the bar is set higher. Consequently, every top end website or app you’ve seen most likely has a team of graphic designers behind it. These types of graphic design artists, usually titled as user experience (UX) designers, ensure that the sites they develop are as user-friendly as possible on both desktops and mobile devices. They put all of their abilities to create online environments that are aesthetically appealing, easy to browse, SEO-friendly, and consistent with their customers’ branding.

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  1. Print design

The digital era has transformed the world of graphic design, and has enhanced the world of print design as well. Print designers are experts at creating art designed to be read by consumers and other companies. These designers can create digital designs that extend beyond the computer and transition effectively to the physical environment. These types of graphic design artists will work on creating designs for tangible materials, such as corporate letterhead, business cards, signage, and company brochures.

  1. Animation design

Animation and motion designers employ specialized tools to produce everything from cartoons to animated social media graphics. Production studios can use these designers’ visuals to give entertainment through TV shows or video games, bring attention to a company’s social media account, or educate people through animated educational films. 

Pastel designs on a paper for brand strategy

How Graphic Design Benefits Your Business

The different types of graphic design combine photography, art, typography, and motion graphics to produce appealing pictures that catch consumers’ attention to sell products/services and develop new markets. In other words, graphic design can benefit your company in various ways. Here are some of the benefits of graphic design:

It’s cost-efficient.

Even if you have a small marketing budget, investing in compelling graphic design pays off. While a cheap design can become synonymous with bad design, that’s not always the case. In some instances, even an expensive graphic can come out poorly. There are lots of ways to save money on graphic design, you don’t need to hire a design guru! And instead of spending money on annual design program subscriptions (and time spent learning to use them), shop around for freelance graphic designers. There are lots of talented people out there, you’re sure to find one that fits your budget and design needs. If you’re in need of print design services, consider contacting a printing company like Printivity. No one understands the importance of deadlines more than printers and you’ll have ready-to-print files on time, every time. No more delays! 

It enhances customer engagement.

You (and your customers) are too familiar with generic stock photos or seeing the same boring infographic time and again. All successful, thriving workplaces have a strong brand identity at their foundation. Good graphic design cultivates that connection to brand identity that permeates everything from custom shipping boxes to business cards. Customers are more likely to engage and be excited about your brand when they feel they’re a part of something unique and special. 

It institutes brand awareness.

Graphic design gives your brand a distinct appearance that helps to distinguish and market your business. You want your brand to be remembered, and there’s no better way to do that than with unique, customized designs. When your brand is memorable, customers are more likely to not only engage with you, but to remember you later on. With a strong logo and brand identity, you’ll remain in the forefront of the minds of potential clients when they’re searching for products and services similar to yours. This means increased revenue as well as word-of-mouth marketing when they tell their friends about your company.

Print Your Designs with Printivity

If you want your company to leave an impression, you need to make use of the best tools out there. No matter what type of graphic design you go for, print your beautiful designs with Printivity’s graphic design services.
Printivity is a custom printing company specializing in marketing and promotional print products. Whether your designs are being used for catalog printing or brochures, we’ve got you covered. We help you create eye-catching material, build relationships, and leave lasting memories with premium printing services to boost brands. Contact us today!

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