The Importance of Graphic Design & Benefits of Custom Design For Print

Laptop with colorful graphic design

Last updated on June 19th, 2024 at 01:46 pm

Growing businesses have tight budgets, which usually results in the need to cut corners. We understand that temptation, however, you shouldn’t skimp on the graphic design for your print marketing materials. Poor quality graphic design can make your company appear fake or cheap.

But why is graphic design important? And what is the purpose of graphic design, anyway?

Poor quality graphic design can make your company appear fake or cheap. But quality work has the ability to enhance your brand and bring in business. This article will discuss the importance of graphic design and the benefits of opting for custom print designs.

Hire Graphic Designers From Printivity

If you did a quick google search, you would probably find hundreds of graphic designers and visual design services in your area. You don’t need to go through every one of them to see if they fit your style, are in your budget, and can design for print. Instead, go straight to the source and use the graphic design team at Printivity! 

Printivity wants to streamline the entire print process for our clients by making us a one-stop-shop for all your print related needs. Sometimes printing companies have rules that slightly differ from others. This slight difference can cause a major headache if your file needs to be edited to fit their parameters. Have your work done right the first time by going straight to the source. Our designers will create print ready files that showcase your brand. 

  • Fast turnarounds. As a design business, Printivity understands that you need your prints as soon as you can get them. Our design team wants to give the same service so that you don’t have to wait.
  • Trained professionals. Our team knows all the tips and tricks of graphic design. We know how to create a print-ready file while taking your creative ideas to the max!
  • Personal care. You will work one-on-one with our team. We want to get to know you and your brand in order to provide you with the perfect product.
  • Satisfaction guarantee. We won’t stop until your file is exactly how you envisioned it. You won’t be able to wait to distribute your work once it’s in your hands.

The Importance of Graphic Design for Your Business

Consistency in Branding

So what is the main purpose of graphic design? If we had to break it down to one main purpose, we’d have to say it’s all about branding.

Brand consistency can create a strong, positive brand reputation that resonates with your customers. All content, whether it’s digital or print, should have a similar look and feel.  Your goal of consistent branding is for customers to instantly know it’s your company just by seeing your colors. Having this kind of brand awareness will help build trust within your customer base, who will recommend you to their friends and family. Word of mouth is one of the oldest and most effective forms of advertising. However, you need to build that trust through consistent branding first, which s why graphic design is important for getting the message out there.

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Having a professional feel is of top graphic design importance. Well-designed content shows your customers that you value quality. Saving money by designing your advertising content yourself might seem like a good idea at the moment. However, it can actually hurt your chances of winning over customers. Professionally designed print marketing materials will catch customers’ eyes and reel them in.


Designing for print and digital media have different requirements and could drastically change the quality of your assets. The default resolution settings for graphics that are specifically for digital use only is 72 PPI. This is a large difference from the recommended resolution of 300 PPI for printing. If you print a file that is at 72 PPI, be prepared for your work to come out pixelated or blurry. In addition to low resolution, your file will also print in the incorrect color. Since all computer screens emit a combination of red, green, and blue, digital designs are created in the RGB colorspace. On the other hand, files for print need to be designed in CMYK. This is because printing presses use cyan, magenta, yellow, and black (CMYK). There are numerous little details like these that a professional graphic designer will know so that you don’t have to. 

Printivity offers a detailed file check on potential file issues, like the ones listed above, in order to help perfect your file. However, do you know how to fix them? Our graphic designers definitely do and we want to help you. 

Benefits of Hiring A Graphic Designer

Man graphic designing on computer and tablet

Running a business takes a lot of expertise in many fields, but sometimes that doesn’t include art and design skills. Graphic designers receive proper training and tons of experience. So instead of settling for a simple-design ad or going to school for years, hire a professional. If that isn’t enough to convince you, these 4 compelling reasons will change your mind.

  1. Creative Thinkers

Bringing your vision to life is the chief graphic design purpose. You have the concept, but a great graphic designer will make it real. They take your blueprint and take it to the next level. Before hiring a graphic designer, whether it’s full-time or for specific projects, ask to see their portfolio or previous work to make sure their style matches yours. Once you meet with your designer, tell them what your company is all about. They will be able to use their creative minds to create a design that fits your brand but exceeds expectations. 

  1. Saves Time

Graphic design takes time. The time that you don’t have. Print products can greatly differ from business cards to books to boxes. Each product is a different dimension, but also comes with its own set of rules. Don’t waste time learning and saving this information when a professional already knows the rules. Graphic designers think of all the small details so that you don’t have to.

  1. High Quality

Many amateur-designers try to recreate existing prints by scanning the product. When you do this, there will be gray shadows and scan-lines through the image. Your customers won’t look twice if they’re given low-quality marketing materials. That’s why you need graphic design to grab their attention. Graphic designers can digitally recreate existing materials from scratch and give them a new, fresh look!

Not only will they provide you crisp imagery, but professional graphic designers have experience and stay up-to-date with the latest trends and techniques that guarantee high-quality work. They will give suggestions that will keep your products in-trend and on-brand.

Pro-tip: When scanning is the only option, ie. painted artwork and old photos, be sure to find a high-quality scanner. Personal scanners can get expensive and may not be large enough for your image. Find a local scanning company to pay a fraction of the cost and high-quality digital images!

  1. Experienced with Design Softwares

Some software programs, such as Word and Powerpoint, have made it easy for amateur to create. However, nothing beats the high quality that comes from Illustrator, Photoshop, and other programs that graphic designers are trained in and have already paid for. These programs have the proper tools to create bleeds, safety margin guidelines, save as high quality, and so much more.

Canva is great for beginners, but it lacks the personal touch that a designer can give. The provided templates from Canva can put you in a box and risk your designs looking just like your competition’s. While graphic designers work from scratch and work for you. They want to make you happy and successful, so they will make more personalized content.

  1. Print Experts

Cut back on errors that will delay your order by hiring a graphic designer through your printer. Transparencies, thin lines, slivers, and creep are all design errors that our Prepress department checks for and our graphic designers will avoid making. This expertise perfectly highlights the importance of graphic design experts on your side.

Graphic designers who have experience with print materials will be able to guide through the ordering process. This means that they can help you choose the binding type, dimension, additional customizations (like rounded corners and lamination), and so much more. They know print terms that you may not know: full bleed, gutter, safety margins, fit to print. Avoid the frustration of not knowing every term and use their knowledge to your benefit.

Always remember that you can contact Printivity for additional guidance. Even if your graphic designer needs help during their designing process, you call us at 1-877-649-5463 and we’ll help you with all your questions.

Printivity offers graphic design services in-house. We make it easy to help you take advantage of top-tier design and printing. Work with our dedicated design team to create the design you need. It’s as easy as submitting a quick form with details of your design and we’ll get started!


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