If you are an ecommerce business these days, you’re just one of many shipping packages to customers. Many companies don’t put a lot, if any, thought into their shipping beyond investing in some brown cardboard boxes. That is all well and fine, but if you really want to stand out from the crowd, you should consider getting more creative with your shipping boxes than sticking with the standard brown box.
Regardless of how established your business is, you don’t want to get too comfortable with your marketing strategies. As the times and technology changes, so do the way businesses communicate and interact with their customers. This means you should always be on the lookout for the latest strategies and trends that your audience enjoys.
Embrace your brand
People love to feel personal connections, especially with the brands they love. They love personalized experiences because it makes them feel valued and like a person rather than just another customer shelling out money. A great way to establish a personal connection is by using custom packaging to create a more personal experience. By branding your box from the inside-out, not only are you capitalizing on brand recognition, but you are creating a fun and memorable experience for your customers.
Turn the shipping and unboxing aspects of ordering a product online into part of the whole experience instead of just another thing the customer has to do to get their product. In the days of instant gratification, waiting for a package can be a drag for some people, but you can turn this part of the order experience into a fun waiting game for your customers. Consider utilizing order updates via text to drum up excitement about when the package is just around the corner. But don’t stop there, make sure you align the messaging and design of your box with your brand to create a seamless experience from the moment they place their order, to the moment the box is in their hands.
First impressions matter
You will never stop hearing about how important first impressions are, and that is because first impressions are the key to success. If you are a brand looking to gain new customers, you have one shot to make a good impression. This impression can make or break your new customers. If you are going to go the branded route when it comes to your shipping boxes, you want to invest time in the designs you will use. If you make a half hearted attempt, your customers will see that.
Put the same amount of time and effort into this design as you would for any other marketing material you are putting out into the world. Odds are your brand is competing with hundreds of others just like it, offering similar products and services. If you don’t stand out from the crowd, what is keeping your customers coming back for more?
Designing marketing materials can be tough in and of itself, but designing for shipping boxes involves even more when it comes to the folds and flaps. Take advantage of Printivity’s design service and consult experienced in-house designers that will work with you to create the perfect design for your shipping boxes.
Save your company money
If you are investing in custom shipping boxes, take it a step further and order custom sizes to properly fit your products. This will help you save money a couple of different ways. First, you’ll be saving money when you ship your products in custom sized boxes because you won’t be spending money to ship big boxes with tons of extra space. Custom sized boxes without all that unnecessary space around the product will also keep the items inside safer. By alleviating the extra space, you are allowing for your product to be more secure during shipping. This will decrease the likelihood your product will be damaged from rolling around too much in transit, as there will be no space for the product to roll around in.
Printivity offers a range of shipping box sizes, as well as the ability to order custom sizes. With no minimum to your order, you can order as many, or as few, as you need, helping you save money by only having to purchase what you are going to use.
Show your internal audience some love
Everyone talks about how much effort you should put into your external audience (aka your customers), as you should be doing. But you should also pay attention to your internal audience (your employees). They are what keep things going after all. Invest in the welcome experience for new employees by providing branded employee welcome kits with both fun items and items that will help them get the job done. Making your employees feel like individual people rather than just another employee is crucial to company morale. By incorporating these welcome packages into the onboarding process, you’ll help your new employees instantly feel welcome and at home. Having employees repping branded gear will also help with brand awareness, just another added bonus to keeping your employees feeling valued.
You may not have thought of this, but your shipping boxes are a representation of your brand so you should treat their appearance how you would treat your product and product packaging experience. If you have any questions about the order process, or are interested in Printivity’s design service, contact us at 1-877-649-5463.