By now, you must be aware how important branding is for your business. Everything that you put out, from business cards to mailer boxes, anything that is going to come into contact with your target audience, should be branded. But branding alone is not enough, you want to make sure you carefully plan and strategize the designs you create for each marketing material you put out into the world. With that in mind, here are Printivity’s tips on how to create a branded custom mailer box.
What to do before you start planning your design
Before you jump into the fun part of planning your design, there are a few things you want to make sure you have squared away. In order to properly design for your custom mailer boxes, you will want to know the answer to the following questions: What is the product? Who is buying the product? How are they buying the product? The answers to each of these questions will help you determine key aspects of your mailing needs, such as how secure you need your box, the size, and more.
What protection does your product need?
If you are mailing a product that is on the fragile side, you’ll want to make sure you select the right mailing box for your needs. For example, corrugated boxes provide more protection for the items inside because they consist of two thin cardboard layers, with a corrugated layer in between. Printivity offers corrugated boxes in both white or kraft. Kraft (brown) boxes are ideal for simple designs, whereas white boxes are preferred for colorful designs.
Who is your target audience?
The next thing you’ll want to consider is who is buying the product. Knowing your target audience will help you design a box that is appealing to those that are most likely to purchase your product. For example, if you are designing a product that is geared toward a younger audience, maybe those in their late teens or early 20’s, you’ll want to make sure you cater your design toward them. Include information such as social media handles, because you know 9 out of 10 of them are on some sort of social media platform.
How is your product being purchased?
Finally, you need to know how you are getting your product into your customers hands. If you’re in the market for custom mailer boxes, then you already know you will be shipping your products, which is a great first step! Knowing this, you can figure out what size mailer boxes you will need that best fit your product. Opting for a size that does not allow for a lot of extra space is ideal, as you can avoid having the product moving around a lot and potentially becoming damaged in transit.
The fun part: designing your custom mailer box
Now time for the fun part, the actual designing of your custom mailer box. If you haven’t already, make sure your business has established brand style guidelines. If your business already has these, then you are one step ahead and ready to jump right in. Brand style guides will ensure that the designs across all of your marketing materials are consistent and recognizable as your brand.
As the custom mailer box is the outer packaging of your product, this means it will be the first thing your customer is going to see. It is crucial you make a good impression from the get go, starting with your design.
Establish the content
What do you want to include on your mailer box? Do you want to keep it simple, or go all out with your design? Regardless of how intricate your design will be, you want to make sure you include a few key pieces of information, such as your company name or logo. It’s important to keep your target audience in mind while you are designing. Just because you like a certain look, does not always mean your target audience will be drawn to it in the same way.
There are many options when it comes to designing a custom mailer box. You can keep things as simple as printing your logo on the outside, or as intricate as designing a surprise inside the box as well. Maybe you are hosting a special promotion. Consider using a portion of your box to market that promotion and drive more sales. Regardless of what you are using the box space for, going that extra mile to add custom designs to your mailer box will only enhance your customer experience.
Contact Printivity to create your custom mailer box now!
Whether you need 1 box, or 3000, Printivity is here to help with your custom mailer box needs. Your options include ordering anywhere from 1 to 3000 custom quantities, corrugated boxes that come in both kraft brown or white, and various size options. Printivity offers a variety of mailer box sizes but you are also able to order custom sizes to fit your needs. You can also find a limited number of templates available to help with your design process, and if you don’t see the template you need, you can contact a prepress specialist that will create one for you! For orders of 100 boxes or more, you can take advantage of Printivity’s free design service. If you have any questions regarding the print process, or if you are ready to place your order, contact Printivity at 1-877-649-5463.