Why You Should Invest in Custom Mailer Boxes for your Small Business

stack of shipping boxes leaning on a purple doorway

Whether your business is big or small, shipping boxes can pose a challenge. It’s no secret that shipping can be expensive, and frankly a pain in the butt even on a good day. These days, shipping is a necessity. If you are not shipping your products, chances are you are doing something wrong. Regardless of what you are doing to get your products into your customers’ hands, you should highly consider shipping with custom mailer boxes, and here’s why.

branded kraft shipping box

Branded opportunity

If you are not already taking advantage of custom mailer boxes, you are missing out on a key branded opportunity. There are quite a few factors involved when it comes to shipping, and sometimes it can take a little while for your package to arrive to your customer after they have placed their order. Depending on how much time has gone by, they may even forget they ordered something! Utilize all of the empty space on a package by creating a custom mailer box and plaster your branding all over it. This will create another moment for your customer to ingest your brand, allowing you to leave another impression. Impressions are key to building strong brand awareness with both your existing customers and potential customers. If they did happen to forget about their order, it will be a very pleasant surprise when they see your recognizable packaging in the mail.

These days, more and more people are making their purchases online as opposed to in stores. While it’s important to maintain an online presence, it’s equally as important to make face-to-face connections with your audience. This can be hard when people are turning to online shopping, so making sure to take advantage of physical branding opportunities such as custom mailer boxes is crucial.

Cost-Effective

There are many options when it comes to shipping boxes and materials, but some are more expensive than others. You might think the fact that the mailer box is custom means that it will cost your business an arm and a leg, but that is simply not true. There are many opportunities for custom mailer boxes that won’t break the bank. Oftentimes, you are encouraged to buy in bulk, as it can be cheaper due to the printing process. But what if you don’t need bulk? You may find yourself with an excess of wasted materials you paid for but can’t or just won’t end up using. With Printivity, you don’t have to worry about that. Printivity offers short-run printing, meaning you don’t have to order more than you need, and you can save some money.

Added Protection

Nothing is worse than having your product arrive to someone damaged. Custom packaging can incorporate additional protection for your products. Printivity offers corrugated boxes. Corrugated boxes consist of two thin cardboard layers with a wavy (aka corrugated) layer in between. This corrugated layer strengthens the box, adding even more protection for the items inside. Every box that Printivity sells has gone through one of two tests that verify box strength. 

Ensuring your custom mailer boxes have additional protection to reduce the risk of damaged or broken goods will benefit you in the long run. This will help you reduce overhead costs as well as enforce the positive image of your brand in the public eye. 

shipping boxes stacked on top of each other

Design Tips for Custom Mailer Boxes

If you are going the extra mile and investing in custom mailer boxes, make sure you also go the extra mile when it comes to the design. While you want to make sure you include information such as your logo, website, social media handles, etc. you don’t want to just throw it on the box and call it a day. Take care to craft a layout that will work with the shape of the box, as well as draw your customer in from the moment they have the package in their hands.

Establish your branding

Creating a branding guideline is an important step for any company. Once you have established your branding, you will be able to effectively design marketing materials such as custom mailer boxes. A key aspect of your branding should include a logo that is easily identifiable across all of your assets, both physical and digital. Make sure your branding and logo represent who you are as a company, as well as appeal to your target audience. You don’t want to create an image that draws people that are not actually in the market for the service or product you offer. Ensuring that your branding aligns with your company and products will create a positive experience for your customers, and keep them coming back for more.

A few things you can include in your design

First and foremost, make sure you at least include your logo and the name of your company. When was the last time you received an Amazon package in a box without the Amazon name and logo? Never? That’s what I thought. Amazon packages are instantly recognizable and spark joy in the recipients when they see them. You should aim to do the same thing with your packaging. 

You can take it a step further and design a pattern that fits your brand. Or you could simply choose to go with the color of the box as it is, your logo, and a few key pieces of information such as your website, social media handles, etc. 

dog inside a shipping box

Consider the unboxing experience

Making your customers’ shopping experience an unforgettable one is a surefire way to gain a repeat customer. Start with the design on the outside of the box, then make your way to the details of how your product is displayed and packaged inside the box. Create such an enjoyable unboxing experience for your customers that they won’t be able to help themselves, they’ll just have to come back for more. 

If you are looking to design custom mailer boxes for your business, look no further than Printivity. You can design your box yourself, or call on our experienced in-house designers to work with you to create the perfect design for your brand. 

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