Last updated on May 20th, 2022 at 03:52 pm
If you’re a small business owner and looking for new marketing ideas, you may have considered a way to advertise with postcards.
Advertising with postcards is a simple, cost-effective way to promote your business and reach new customers easily. You can print out postcards and get them shipped to prospective customers for a much cheaper option than online marketing or TV/Radio/Print advertising.
How to advertise with Postcards
For the most part, there are two specific ways you can advertise with postcards.
- Using Every Door Direct Mail (EDDM)
- Direct Mail – Mailing Services
- Mailing them yourself
There are advantages and disadvantages to both methods of mailing postcards, but they’re both ways you can use postcards to increase your business.
The main difference between EDDM and mailing postcards yourself is the cost. For EDDM, you simply pay a small fee to the USPS, and your postcards are sent out to a specific route or zip code you want to target. There are no mailing lists or addresses you need to buy.
Choose the method that will work best for the audience you are trying to reach and the type of mailing campaign that works best for you.
EDDM
Every Door Direct Mail, shortened to EDDM, is a form of mailing service that sends postcards, brochures, or booklets to a specific zip code. This method is best for businesses focusing on local marketing that want to target a specific area. The cost varies on many variables, but all work will go through your printing company and USPS. All you will need to supply is the postcard design and the zip codes you want to reach.
If you are announcing a grand opening or just want to remind your community of your services, choose EDDM.
Direct Mail
Direct mail mailing services campaigns use a curated list of names, addresses, and other collected information to send mail to specific people. These lists can either be collected through your own efforts when you ask consumers to sign up for marketing collateral or can be bought from third parties. Direct mail is a more personalized mailing method because each customer’s name and address will be printed directly on the collateral. Like EDDM, most of the work for Direct Mail is in the hands of the experts: printers and USPS.
Mailing Yourself
We recommend using EDDM or Direct Mail for most of your mailing marketing needs. However, there are instances that you may not qualify through USPS for either service. Since EDDM and Direct Mail are used for bulk mailing, you will need to provide a sufficient amount of addresses in order to use them. If your campaign is under 200 pieces (via USPS.com), you will need to do the mailing work yourself.
But don’t be discouraged! Your printer can still use VDP, variable data printing, to print the names and addresses of your target audience on individual postcards. Once printing is complete and mailed to you, your business will need to add a stamp to each postcard and take to your local Post Office.
Mailing postcards yourself has a higher cost, because you’ll need to provide the addresses as well as pay higher cost for postage. With EDDM, you receive a discounted postage fee!
Contact us today so you can advertise with postcards!
Contact Printivity today to learn how to create the best postcard printing for your next EDDM campaign!
Not only will you enjoy huge savings on printing postcards, but you’ll experience firsthand what outstanding customer service and quality is like.
