What’s the Best Postcard Paper?

Woman holding a postcard in front of a stand filled with postcards

Last updated on May 16th, 2023 at 03:51 pm

Many times, people will have questions about choosing the best paper for postcards. They want to know which is the best paper for postcards, and whether or not that postcard material will have a matte or glossy finish.

Depending on your use for postcards, there can be many different variations on the best paper for postcards. The important part about choosing paper for postcards is to know exactly the specifications you want on your postcards before choosing a postcard paper type.

Once you have a design and paper dimensions, as well as coating specifications and the number of sides you want your postcards to have, it gets easier to choose the best paper for postcards.

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What is the best paper for postcards?

The “best” paper for postcards depends heavily upon your use for postcards. The most common paper types are:

  • 100 lb Cover Gloss
  • 14 pt “Extra Thick” Cardstock
  • 16 pt “Ultra Thick” Cardstock
  • Premium Linen Cardstock

100 lb Cover Gloss

For cards that will have a limited use, it might be best to order 100 lb Cover Gloss because it is the most cost effective. However, it is also the thinnest postcard paper type offered, so it does run the risk of being bent easier than other options. This makes this paper type perfect for packaging inserts! Add a thank you card into your customers shipping box order or a coupon to come back in their bag. 

14 and 16 pt Cardstock

Historically, postcards are generally printed on a standard 16 pt “ultra thick” semi-gloss paper stock because of the luxurious feel, quality, and durability. Since this is the thickest paper type, it will last the longest. Send a limited to-go menu of your most popular items or a calendar to hang on their fridge.

Printivity also offers a 14 pt “extra thick” cardstock for postcards when you want a thick card, but want to be keep the price down. 14 pt cardstock might not be as thick, but it’s still a durable and reliable paper type. These two postcard paper types are the thickest options available at Printivity and the recommended choice if you plan to mail your postcards.

Premium Linen Cardstock

Linen cardstock is the only textured paper option for postcards. This premium paper not only looks and feels luxurious but will instantly impress your customers. Linen cardstock is not heavy enough to be sent through USPS. We recommend using them for special occasions or for customers. Use this linen paper for appointment reminders and exclusive events. Your customer won’t ever want to toss that postcard out!


If you were looking for a bright and shiny addition to make your postcards stand out, adding a UV gloss finish to your postcard paper would be a great way to grab your customers’ attention. You can also use color and stylized art to make your postcards stand out.

Rounded corner customization will instantly make your postcard stand out in a stack of mail. Use every advantage that you have to get ahead in a competitive advertising market!

Contact us to get the best paper for postcards

No matter what size postcard you’re looking for, our customer service team can help you determine the best postcard paper to use for your project.

Plus, Printivity also has the Rush Critical shipping option. Instead of waiting days or weeks for your postcards, you can get them shipped to your address as soon as possible. If you’re in a time crunch, Rush Critical is your solution!

Contact us today at service@printivity.com so that we can help you choose the best paper for postcards.


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