{"id":930,"date":"2019-08-05T23:52:43","date_gmt":"2019-08-05T23:52:43","guid":{"rendered":"https:\/\/www.printivity.com\/insights\/?p=930"},"modified":"2025-07-30T18:43:02","modified_gmt":"2025-07-30T18:43:02","slug":"why-small-businesses-use-flyers-as-a-marketing-tool","status":"publish","type":"post","link":"https:\/\/insights.printivity.com\/why-small-businesses-use-flyers-as-a-marketing-tool","title":{"rendered":"Why Small Businesses Use Flyer Marketing as a Tool"},"content":{"rendered":"\n

Since the advent of personal computers, smartphones, and mobile devices, digital marketing has become the primary approach for most companies, especially small businesses on a limited budget. Websites, email, social media, and other digital tools make it cost-effective for small businesses to generate strong marketing results. Contrary to popular belief, digital marketing hasn\u2019t caused the demise of print marketing. In fact, not only do print marketing tools continue to have a place in a comprehensive marketing strategy, their role has become increasingly important in today\u2019s digital world.<\/p>\n\n\n\n

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Get Instant Quotes – Custom Flyer Printing<\/a><\/div>\n<\/div>\n\n\n\n

Today\u2019s consumers have become inundated with digital marketing messages. According to a study by the U.S. Postal services<\/a>, print marketing<\/a> such as flyers, brochures, and direct mail provide respite from the constant inflow of digital media, making printed materials a very effective way to connect with your target market. The study also showed that large numbers of consumers continue to look to print marketing<\/a> to inform their buying decisions.<\/p>\n\n\n\n

At the same time, competition continues to increase in virtually every industry, while consumer attention spans are shorter than ever. Getting your small business to grab people\u2019s attention now requires a mixture of digital and traditional marketing tools, including flyer printing<\/a>. If you\u2019re thinking about flyers<\/s> marketing to promote your business, now is the time to get started.<\/p>\n\n\n\n

\"Get<\/a><\/figure>\n\n\n\n

Five good reasons to use a flyer marketing strategy to promote your business<\/strong><\/h2>\n\n\n\n

Creating flyers for marketing offers many benefits to small businesses. Five of the most important ones include:<\/p>\n\n\n\n

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  1. Low cost.<\/strong>  Marketing flyers can produce big results on a small budget. You can save on design costs by doing it yourself; plus printing and distribution costs are minimal.<\/li>\n\n\n\n
  2. Keep the pipeline full.<\/strong> A well designed flyer distributed to the right target audience is a very effective way to attract potential customers, especially for a local business.<\/li>\n\n\n\n
  3. Many different uses.<\/strong> The purpose of a flyer is multifaceted. It can be used to build your brand, promote a new product, announce an upcoming sale or special event, and much more.<\/li>\n\n\n\n
  4. Support your digital marketing.<\/strong> Adding QR codes<\/a> to flyers allows people to instantly link to more information and make buying decisions using their smartphones.<\/li>\n\n\n\n
  5. Easy to track results.<\/strong> Using flyer numbers, coupon codes, and customer URLs enables you to track the number of responses and purchases precisely.<\/li>\n<\/ol>\n\n\n\n

    Perhaps the biggest benefit of flyer marketing is that they are tangible. Flyers provide something to hold in your hand rather than looking at a screen. If a flyer comes in the mail, most people will at least see what it\u2019s about. In contrast, millions of marketing emails go unread every day because they can be instantly deleted at a swipe or click of a button.<\/p>\n\n\n\n

    A recent survey<\/a> reported that 88 percent of respondents believe they understand and retain information better when they read print on paper. Seventy-seven percent reported a preference for reading print compared to digital. <\/p>\n\n\n\n

    How to use flyer marketing strategies<\/strong> to promote your business<\/strong><\/h2>\n\n\n\n

    As with any marketing tool, promotional flyers have to be done right to get the desired return on investment. The following steps provide a guideline for creating and distributing flyers that get results.<\/p>\n\n\n\n

    Have a clear purpose in mind.<\/strong> Don\u2019t put out a flyer just because everyone else is doing it. Have a clear goal you want to accomplish, such as generating new leads, driving people to your website, producing sales, etc. Otherwise, you\u2019re not likely to produce any meaningful results.<\/p>\n\n\n\n

    Get focused.<\/strong> Especially, get focused on two things: your target market and your key message. Flyers don\u2019t work very well with a shotgun approach (sending out large numbers of flyers and hoping that some hit the target). Instead, get very clear on who is likely to be interested in your marketing message and direct the flyer specifically to them.<\/p>\n\n\n\n

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    Get Instant Quotes – Custom Flyer Printing<\/a><\/div>\n<\/div>\n\n\n\n

    The same holds true for your message. Focus on one or two key points so that you don\u2019t inundate readers with too much information. For example, suppose your company is having a sale on many different items. Instead of trying to list every item on the flyer, limit it to one or two of your best sellers and most popular products.<\/p>\n\n\n\n

    If the purpose of your flyer is to announce a special event, such as a storewide sale, limit the information to what people need to know; include the time, date and location, and what\u2019s in it for them (e.g. 50% off all items).<\/p>\n\n\n\n

    Get creative.<\/strong> In many cases, a flyer may be a consumer\u2019s first introduction to your business, so it\u2019s critical to make a great first impression. Using bold colors<\/a>, large, compelling headlines, concise, well-written copy, and unique design elements will grab the reader\u2019s attention and encourage them to keep them reading.<\/p>\n\n\n\n

    Basic flyer design tips<\/a> include:<\/h4>\n\n\n\n