![\"Get](\"https:\/\/i0.wp.com\/www.printivity.com\/insights\/wp-content\/uploads\/2021\/07\/BannerBusinessCards-1024x256.png?resize=1024%2C256&ssl=1\")
<\/a><\/figure>\n\n\n\nOptimize\nfor Local Search & Mobile Search <\/strong><\/h2>\n\n\n\nConsumers use search engines to locate local businesses and find local information. Consumers who searched online for a local business, on a daily basis, more than doubled<\/a> in 2018.<\/p>\n\n\n\nImproving your small business\u2019 local search engine optimization (SEO) will generate more traffic, leads, and local business sales. Search engines, like Google, have made it easier for consumers to find local businesses. Owners should look into location-based ads to increase sales. Consumers prefer ads and search results that are relevant to their current location. <\/p>\n\n\n\n
Local\nSearch Listing<\/h4>\n\n\n\n
One of the easiest ways to improve your business sales is to secure your local listing. A local listing on Google or Bing lets you manage and own key information pages on the web whenever customers search for you, all free of charge. Your business will show up as a prominent result in search engines. You will also appear on all the available syndicate platforms (such as Google Maps, Google+, etc.). Customers will be able to provide ratings and reviews, which will allow you to build a relationship with them – a key tactic to increase small business sales. <\/p>\n\n\n\n
Use\nLocal Keywords<\/h4>\n\n\n\n
Use \u201ckeywords + location\u201d on your site\u2019s title page and heading, and naturally incorporate it into your content. This will help anchor your business to your target area. Before you do this, however, make sure to research the most relevant keywords for your business. <\/p>\n\n\n\n
Make\nYour NAP Consistent <\/h4>\n\n\n\n
Make sure your NAP (name, address, and phone number) are consistent on every website where it is listed. Consistent data increases your local visibility. Avoid providing incorrect data, which can leave customers confused and searching for your business details. <\/p>\n\n\n\n
Add\nLocal Citations<\/h4>\n\n\n\n
Local citations are important so that search engines can provide users with the correct information. A local citation is any website that mentions your business, includes your business contact information, and your website. Citations can be made using business directories, local directories, and social media profiles. Examples of local citations include:<\/p>\n\n\n\n
- TripAdvisor<\/li>
- Foursquare<\/li>
- Facebook<\/li>
- Yelp<\/li>
- Local newspaper websites<\/li>
- Local blogs<\/li><\/ul>\n\n\n\n
If your NAP is consistent across all of your local citations, search engines will be more confident they are providing users with the correct information. <\/p>\n\n\n\n
Use\nLocal Social Media Advertising (Geotargeting)<\/h4>\n\n\n\n
Refining your target audience is a great way to increase small business sales while lowering marketing costs. This can be effectively done with geotargeting. Geotargeting delivers content to users based on their geographic location. It can be very advantageous to focus and restrict your ad(s) only to people living in your local area. After all, no matter what you sell, if you\u2019re a small business dependent upon local traffic, you need to target that demographic specifically. Geotargeting is available on social media such as Facebook Ads, Twitter Ads, LinkedIn Ads, and Snapchat Ads.<\/p>\n\n\n\n
Add\nStructured Data<\/h4>\n\n\n\n
Structured data markup contains details, such as your: business name, address, phone number, logo, website address, and opening hours. Additional information you may want to include in your code are: <\/p>\n\n\n\n
- Types of payment accepted<\/li>
- Price range<\/li>
- Email address<\/li>
- Geographical coordinates of your business<\/li>
- A slogan<\/li>
- The type of business you own<\/li><\/ul>\n\n\n\n
Structured data markup uses a shortcode that is placed in your website code. You can create structured data markup code for your business and put it in your site\u2019s code or request your web development team to do so for you. <\/p>\n\n\n\n
![\"Structured](\"https:\/\/i0.wp.com\/www.printivity.com\/insights\/wp-content\/uploads\/2019\/07\/structured-data.png?ssl=1\")
<\/figure><\/div>\n\n\n\nPay\nAttention to Existing Customers & Their Feedback <\/strong><\/h2>\n\n\n\nObserve and take into account how your customers use and interact with your products and services. Try to understand what features they rely on or struggle with most and consider this a starting point for improvement. Offering training or more personalized products or services can help enrich your relationship with your customers. Take the time to work on your customer relationships rather than seeing this as an opportunity for an upsell. Your customers will be grateful and more satisfied with a 1-on-1 session without any additional costs. <\/p>\n\n\n\n
Inform your customers what services and products your business offers and gather any inquires on what products or features they are seeking. Perhaps if they have a good product idea that your business lacks, you can incorporate it or have it available in the future. Consider this a valuable experience for both parties as well as a zero-cost method for your business to increase its sales.<\/p>\n\n\n\n
Feedback\nfrom Your Current Customers <\/h4>\n\n\n\n
Customer insight is vital to increase small business sales. And the best and easiest way to understand what your customers want is to listen to them and address their needs. Having open channels of communications strengthens your relationships with existing customers and can bring in new customers. Your business may be able to address their needs rather than have them look for those products or services at a competing store. Offering a broader range of services where customers show interest can help. Listening to your customers and resolving their frustrations can lead to increased sales and more satisfied customers. <\/p>\n\n\n\n
Referrals\n<\/h4>\n\n\n\n
Your existing customers can provide your small business with customer referrals. Usually, these referrals are spontaneous, but businesses can use strategies or incentives to increase referrals. You can provide rewards such as discounts or redeemable points for current customers that provide referrals. <\/p>\n\n\n\n
You can also ask satisfied customers for the names and contact information of other small businesses that can mutually benefit from working with you. You can even ask for testimonials that you can use on your website or on social media. Testimonials build your brand\u2019s reputation so that new customers can know what to expect. <\/p>\n\n\n\n
Customer\nLoyalty Program<\/h4>\n\n\n\n
One of the quickest to increase sales is to create a customer loyalty program. You can increase your sales without needing to acquire new customers. A customer loyalty program can increase the frequency of purchases and the total amount spent on purchases. Having a customer loyalty program can be as simple as using a punch card, and offering a free item after ten purchases. Or your business can have a more complex customer loyalty program that simultaneously collects data. You can track customer spending and offer discounts after a target amount is reached. <\/p>\n\n\n\n
Limited\nSale or Promotion <\/h4>\n\n\n\n
Offering a sale or promotion for a set amount of time can attract new customers or appeal to current customers. Even a slight discount can be beneficial. Have very clear parameters for your sale or promotion, so there aren\u2019t any misunderstandings, and you can continue gaining your customer\u2019s business even after the sale ends. Although discounts seem antithetical to your goal, limited time sales and short promotions can actually help increase your overall sales. It can also grow your customer base by attracting new customers who are drawn to your promotional offers. <\/p>\n\n\n\n
Blog\nAbout the Local Area<\/strong><\/h2>\n\n\n\nAnother tactic for success is to develop a blog for your business. Blog articles on your website about your local area can increase your traffic and promote sales. Most importantly, it gives your business a chance to create a relationship with the local community. It will provide you with you an opportunity to connect with other individuals and businesses in the local area. Blogging about local events in your area will also increase your local search visibility. Using your local area as a keyword in these new blog articles is an excellent way to increase local visibility, thereby boosting local sales. <\/p>\n\n\n\n
Have\na Mobile Compatible Business<\/strong><\/h2>\n\n\n\nMobile-Friendly\nWebsite<\/strong><\/h4>\n\n\n\nYour website should work well on mobile devices if you plan on showing up on local searches. While mobile-friendly websites are fairly commonplace, there are still some businesses whose websites don\u2019t work well on mobile devices. This can frustrate users and potential customers. Rather than pursue your site on another device, they will likely abandon their attempt and leave your site for one that is easier to read and navigate. This is true whether you\u2019re selling a service or a product.<\/p>\n\n\n\n
![\"Pie](\"https:\/\/i0.wp.com\/www.printivity.com\/insights\/wp-content\/uploads\/2019\/07\/Time-spent-on-mobile-in-apps.png?ssl=1\")
Image source: <\/strong> https:\/\/buildfire.com\/build-profitable-mobile-app\/<\/a> <\/figcaption><\/figure><\/div>\n\n\n\nLaunch\na Mobile App<\/h4>\n\n\n\n
The majority of customers on mobile devices prefer spending time in apps versus in a browser. If your business doesn\u2019t already have an app, it\u2019s something to consider. <\/p>\n\n\n\n
![\"63%](\"https:\/\/i0.wp.com\/www.printivity.com\/insights\/wp-content\/uploads\/2019\/07\/App-vs-mobile-site-graph.png?ssl=1\")
Image Source: <\/strong>https:\/\/buildfire.com\/build-profitable-mobile-app\/<\/strong><\/a> <\/figcaption><\/figure><\/div>\n\n\n\nMost consumers, about 63 percent, prefer using an app versus a mobile site because of its convenience. Fifty-seven percent of users prefer apps over mobile sites because they tend to be faster. Your app can also personalize your customer experience, facilitate your customer loyalty program, and promote your customer referral program. <\/p>\n\n\n\n
Take\nAdvantage of Google to Employ These Strategies <\/strong><\/h2>\n\n\n\n![\"Screenshot](\"https:\/\/i1.wp.com\/www.printivity.com\/insights\/wp-content\/uploads\/2019\/07\/Google-my-business.png?fit=696%2C449&ssl=1\")
<\/figure><\/div>\n\n\n\nGoogle is placing a greater emphasis on local search with prominent local results appearing at the top of targeted search queries. <\/p>\n\n\n\n
Create\na local search listing for your business on Google. You can set up a free\nGoogle business profile with Google\nMy Business<\/a>.\n<\/p>\n\n\n\nGoogle My Business allows you to easily connect with customers through Google Search and Google Maps.<\/p>\n\n\n\n
Your\nGoogle business profile will have all your contact information, including your:\naddress, phone number, hours, directions, and link to website. You can also add\nphotos.<\/p>\n\n\n\n
Google\nMy Business<\/a> can cross reference your business\ndetails that appear on your website, social media profiles, and local citations.\n<\/p>\n\n\n\nYou\ncan use Google\u2019s Structured Data Markup\nHelper<\/a>\nto create structured data markup code for your website. <\/p>\n\n\n\nOne of the best sources for reviewing mobile marketing statistics is Google Consumer Barometer<\/a>. Google\u2019s Consumer Barometer enables users to create reports that are useful for marketing research specialist and for businesses of all sizes. You can review statistics for your local area and compare them to different areas. <\/p>\n\n\n\n![\"Screenshot](\"https:\/\/i1.wp.com\/www.printivity.com\/insights\/wp-content\/uploads\/2019\/07\/Consumer-Barometer-with-Google.png?fit=696%2C376&ssl=1\")
<\/figure><\/div>\n\n\n\nGoogle\nAdWords<\/h2>\n\n\n\n
Google AdWords is a powerful marketing platform and can be an asset to customer acquisition<\/a>. It gives advertisers the ability to promote ads to users who search for specific keywords- within a particular geographic area – and who fit within specific behavioral criteria. <\/p>\n\n\n\nYou might want to consider pay-per-click (PPC) options like AdWords for your small business. The pay-per-click model charges you after a customer clicks on your advertisement and reaches your website. You can optimize your PPC to target affordable and actionable keywords in certain geographical areas. You can get your ads in front of highly targeted keywords in your local marking, thereby increasing your conversion rate. <\/p>\n\n\n\n
Google\nAlerts<\/h2>\n\n\n\n
You can monitor what is being said about your business online by using Google Alerts<\/a>. Your business will be emailed anytime your local business or other keywords are published on a website. Google Alerts allow you to stay on top of the latest news, both positive and negative. If something negative is posted about your business, you can see it immediately- and try to get ahead of it rather than getting blindsided with this unfavorable news weeks later. If something positive is published about your business, you may consider sharing it on your website or social media. <\/p>\n\n\n\nGoogle\nReviews<\/h2>\n\n\n\n
Improving your small business\u2019 local search engine optimization (SEO) will generate more traffic, leads, and local business sales. Search engines, like Google, have made it easier for consumers to find local businesses. Owners should look into location-based ads to increase sales. Consumers prefer ads and search results that are relevant to their current location. <\/p>\n\n\n\n
Local\nSearch Listing<\/h4>\n\n\n\n
One of the easiest ways to improve your business sales is to secure your local listing. A local listing on Google or Bing lets you manage and own key information pages on the web whenever customers search for you, all free of charge. Your business will show up as a prominent result in search engines. You will also appear on all the available syndicate platforms (such as Google Maps, Google+, etc.). Customers will be able to provide ratings and reviews, which will allow you to build a relationship with them – a key tactic to increase small business sales. <\/p>\n\n\n\n
Use\nLocal Keywords<\/h4>\n\n\n\n
Use \u201ckeywords + location\u201d on your site\u2019s title page and heading, and naturally incorporate it into your content. This will help anchor your business to your target area. Before you do this, however, make sure to research the most relevant keywords for your business. <\/p>\n\n\n\n
Make\nYour NAP Consistent <\/h4>\n\n\n\n
Make sure your NAP (name, address, and phone number) are consistent on every website where it is listed. Consistent data increases your local visibility. Avoid providing incorrect data, which can leave customers confused and searching for your business details. <\/p>\n\n\n\n
Add\nLocal Citations<\/h4>\n\n\n\n
Local citations are important so that search engines can provide users with the correct information. A local citation is any website that mentions your business, includes your business contact information, and your website. Citations can be made using business directories, local directories, and social media profiles. Examples of local citations include:<\/p>\n\n\n\n
- TripAdvisor<\/li>
- Foursquare<\/li>
- Facebook<\/li>
- Yelp<\/li>
- Local newspaper websites<\/li>
- Local blogs<\/li><\/ul>\n\n\n\n
If your NAP is consistent across all of your local citations, search engines will be more confident they are providing users with the correct information. <\/p>\n\n\n\n
Use\nLocal Social Media Advertising (Geotargeting)<\/h4>\n\n\n\n
Refining your target audience is a great way to increase small business sales while lowering marketing costs. This can be effectively done with geotargeting. Geotargeting delivers content to users based on their geographic location. It can be very advantageous to focus and restrict your ad(s) only to people living in your local area. After all, no matter what you sell, if you\u2019re a small business dependent upon local traffic, you need to target that demographic specifically. Geotargeting is available on social media such as Facebook Ads, Twitter Ads, LinkedIn Ads, and Snapchat Ads.<\/p>\n\n\n\n
Add\nStructured Data<\/h4>\n\n\n\n
Structured data markup contains details, such as your: business name, address, phone number, logo, website address, and opening hours. Additional information you may want to include in your code are: <\/p>\n\n\n\n
- Types of payment accepted<\/li>
- Price range<\/li>
- Email address<\/li>
- Geographical coordinates of your business<\/li>
- A slogan<\/li>
- The type of business you own<\/li><\/ul>\n\n\n\n
Structured data markup uses a shortcode that is placed in your website code. You can create structured data markup code for your business and put it in your site\u2019s code or request your web development team to do so for you. <\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\nPay\nAttention to Existing Customers & Their Feedback <\/strong><\/h2>\n\n\n\n
Observe and take into account how your customers use and interact with your products and services. Try to understand what features they rely on or struggle with most and consider this a starting point for improvement. Offering training or more personalized products or services can help enrich your relationship with your customers. Take the time to work on your customer relationships rather than seeing this as an opportunity for an upsell. Your customers will be grateful and more satisfied with a 1-on-1 session without any additional costs. <\/p>\n\n\n\n
Inform your customers what services and products your business offers and gather any inquires on what products or features they are seeking. Perhaps if they have a good product idea that your business lacks, you can incorporate it or have it available in the future. Consider this a valuable experience for both parties as well as a zero-cost method for your business to increase its sales.<\/p>\n\n\n\n
Feedback\nfrom Your Current Customers <\/h4>\n\n\n\n
Customer insight is vital to increase small business sales. And the best and easiest way to understand what your customers want is to listen to them and address their needs. Having open channels of communications strengthens your relationships with existing customers and can bring in new customers. Your business may be able to address their needs rather than have them look for those products or services at a competing store. Offering a broader range of services where customers show interest can help. Listening to your customers and resolving their frustrations can lead to increased sales and more satisfied customers. <\/p>\n\n\n\n
Referrals\n<\/h4>\n\n\n\n
Your existing customers can provide your small business with customer referrals. Usually, these referrals are spontaneous, but businesses can use strategies or incentives to increase referrals. You can provide rewards such as discounts or redeemable points for current customers that provide referrals. <\/p>\n\n\n\n
You can also ask satisfied customers for the names and contact information of other small businesses that can mutually benefit from working with you. You can even ask for testimonials that you can use on your website or on social media. Testimonials build your brand\u2019s reputation so that new customers can know what to expect. <\/p>\n\n\n\n
Customer\nLoyalty Program<\/h4>\n\n\n\n
One of the quickest to increase sales is to create a customer loyalty program. You can increase your sales without needing to acquire new customers. A customer loyalty program can increase the frequency of purchases and the total amount spent on purchases. Having a customer loyalty program can be as simple as using a punch card, and offering a free item after ten purchases. Or your business can have a more complex customer loyalty program that simultaneously collects data. You can track customer spending and offer discounts after a target amount is reached. <\/p>\n\n\n\n
Limited\nSale or Promotion <\/h4>\n\n\n\n
Offering a sale or promotion for a set amount of time can attract new customers or appeal to current customers. Even a slight discount can be beneficial. Have very clear parameters for your sale or promotion, so there aren\u2019t any misunderstandings, and you can continue gaining your customer\u2019s business even after the sale ends. Although discounts seem antithetical to your goal, limited time sales and short promotions can actually help increase your overall sales. It can also grow your customer base by attracting new customers who are drawn to your promotional offers. <\/p>\n\n\n\n
Blog\nAbout the Local Area<\/strong><\/h2>\n\n\n\n
Another tactic for success is to develop a blog for your business. Blog articles on your website about your local area can increase your traffic and promote sales. Most importantly, it gives your business a chance to create a relationship with the local community. It will provide you with you an opportunity to connect with other individuals and businesses in the local area. Blogging about local events in your area will also increase your local search visibility. Using your local area as a keyword in these new blog articles is an excellent way to increase local visibility, thereby boosting local sales. <\/p>\n\n\n\n
Have\na Mobile Compatible Business<\/strong><\/h2>\n\n\n\n
Mobile-Friendly\nWebsite<\/strong><\/h4>\n\n\n\n
Your website should work well on mobile devices if you plan on showing up on local searches. While mobile-friendly websites are fairly commonplace, there are still some businesses whose websites don\u2019t work well on mobile devices. This can frustrate users and potential customers. Rather than pursue your site on another device, they will likely abandon their attempt and leave your site for one that is easier to read and navigate. This is true whether you\u2019re selling a service or a product.<\/p>\n\n\n\n
Image source: <\/strong> https:\/\/buildfire.com\/build-profitable-mobile-app\/<\/a> <\/figcaption><\/figure><\/div>\n\n\n\n Launch\na Mobile App<\/h4>\n\n\n\n
The majority of customers on mobile devices prefer spending time in apps versus in a browser. If your business doesn\u2019t already have an app, it\u2019s something to consider. <\/p>\n\n\n\n
Image Source: <\/strong>https:\/\/buildfire.com\/build-profitable-mobile-app\/<\/strong><\/a> <\/figcaption><\/figure><\/div>\n\n\n\n Most consumers, about 63 percent, prefer using an app versus a mobile site because of its convenience. Fifty-seven percent of users prefer apps over mobile sites because they tend to be faster. Your app can also personalize your customer experience, facilitate your customer loyalty program, and promote your customer referral program. <\/p>\n\n\n\n
Take\nAdvantage of Google to Employ These Strategies <\/strong><\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n\nGoogle is placing a greater emphasis on local search with prominent local results appearing at the top of targeted search queries. <\/p>\n\n\n\n
Create\na local search listing for your business on Google. You can set up a free\nGoogle business profile with Google\nMy Business<\/a>.\n<\/p>\n\n\n\n
Google My Business allows you to easily connect with customers through Google Search and Google Maps.<\/p>\n\n\n\n
Your\nGoogle business profile will have all your contact information, including your:\naddress, phone number, hours, directions, and link to website. You can also add\nphotos.<\/p>\n\n\n\n
Google\nMy Business<\/a> can cross reference your business\ndetails that appear on your website, social media profiles, and local citations.\n<\/p>\n\n\n\n
You\ncan use Google\u2019s Structured Data Markup\nHelper<\/a>\nto create structured data markup code for your website. <\/p>\n\n\n\n
One of the best sources for reviewing mobile marketing statistics is Google Consumer Barometer<\/a>. Google\u2019s Consumer Barometer enables users to create reports that are useful for marketing research specialist and for businesses of all sizes. You can review statistics for your local area and compare them to different areas. <\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\nGoogle\nAdWords<\/h2>\n\n\n\n
Google AdWords is a powerful marketing platform and can be an asset to customer acquisition<\/a>. It gives advertisers the ability to promote ads to users who search for specific keywords- within a particular geographic area – and who fit within specific behavioral criteria. <\/p>\n\n\n\n
You might want to consider pay-per-click (PPC) options like AdWords for your small business. The pay-per-click model charges you after a customer clicks on your advertisement and reaches your website. You can optimize your PPC to target affordable and actionable keywords in certain geographical areas. You can get your ads in front of highly targeted keywords in your local marking, thereby increasing your conversion rate. <\/p>\n\n\n\n
Google\nAlerts<\/h2>\n\n\n\n
You can monitor what is being said about your business online by using Google Alerts<\/a>. Your business will be emailed anytime your local business or other keywords are published on a website. Google Alerts allow you to stay on top of the latest news, both positive and negative. If something negative is posted about your business, you can see it immediately- and try to get ahead of it rather than getting blindsided with this unfavorable news weeks later. If something positive is published about your business, you may consider sharing it on your website or social media. <\/p>\n\n\n\n
Google\nReviews<\/h2>\n\n\n\n
![\"Do](\"https:\/\/i0.wp.com\/www.printivity.com\/insights\/wp-content\/uploads\/2019\/07\/Do-you-read-online-review-pie-chart.png?ssl=1\")
<\/figure><\/div>\n\n\n\n![\"92%](\"https:\/\/i0.wp.com\/www.printivity.com\/insights\/wp-content\/uploads\/2019\/07\/Nielsen-2017-92.png?ssl=1\")
![\"Stack](\"https:\/\/i0.wp.com\/www.printivity.com\/insights\/wp-content\/uploads\/2020\/11\/PhotoRetouch_SS_pg47_v3-1024x768.jpg?resize=1024%2C768&ssl=1\")
![\"\"](\"https:\/\/i0.wp.com\/www.printivity.com\/insights\/wp-content\/uploads\/2020\/10\/Postcards_Transparent.png?ssl=1\"){kind=spacer}
![\"\"](\"https:\/\/i0.wp.com\/www.printivity.com\/insights\/wp-content\/uploads\/2020\/10\/presentation-folders-pdp.jpg?ssl=1\")