{"id":657,"date":"2019-06-27T20:23:30","date_gmt":"2019-06-27T20:23:30","guid":{"rendered":"https:\/\/www.printivity.com\/insights\/?p=657"},"modified":"2025-07-30T18:43:43","modified_gmt":"2025-07-30T18:43:43","slug":"18-tactics-for-increasing-traffic-to-your-site-in-2019","status":"publish","type":"post","link":"https:\/\/insights.printivity.com\/18-tactics-for-increasing-traffic-to-your-site-in-2019","title":{"rendered":"18 Tactics For Increasing Traffic To Your Site In 2019"},"content":{"rendered":"\n

Learn new strategies and proven tactics for increasing traffic to your site using basic strategies, social media, and paid advertising.<\/p>\n\n\n\n

The Basics<\/span><\/em><\/a><\/h4>\n\n\n\n

Social Media<\/span><\/em><\/a><\/h4>\n\n\n\n

Paid Advertising<\/span><\/em><\/a><\/h4>\n\n\n\n

Final Takeaway<\/span><\/em><\/a><\/h4>\n\n\n\n
<\/div>\n\n\n\n
\n\n\n\n
<\/div>\n\n\n\n

The Basics<\/strong><\/h2>\n\n\n\n

1. Examine Your Analytics Data<\/strong><\/h3>\n\n\n\n

Keep\ntrack of your analytics data using Google Analytics, SEMRush, or a similar\nprogram. Before you can implement a new traffic campaign for your website, you\nfirst need to look at your current data analytics. You can determine the source\nof your traffic, how much time customers are spending on your site, which pages\nare getting the most views, and when customers leave your site. This\ninformation will enable you to create a better strategy on your various\nchannels and then you can increase web traffic. <\/p>\n\n\n\n

\"Get<\/a><\/figure>\n\n\n\n

2. Speed Up Your Site<\/strong><\/h3>\n\n\n\n

The\nfaster your site loads, the better. Customers will not want to wait minutes for\nyour site to load. If your site loads slowly, you will likely lose some\npotential customers. Check to see that your site and all of your pages are\noptimized as much as possible. This includes the functionality of third-party\nplug-ins. A fast site converts better and will also get more organic traffic if\nsearch engines can crawl through your site quickly to find more content. <\/strong><\/p>\n\n\n\n

3. Optimize Your Site for Long-tail Keywords<\/strong><\/h3>\n\n\n\n
\"XY<\/figure><\/div>\n\n\n\n

If you are not\nalready targeting long-tail keywords as part of your SEO (search engine\noptimization) efforts, you are missing a great opportunity. Long-tail keywords\nrefer to specific keyword phrases that have a lower search volume. Long-tail\nkeywords make up the majority of web searches. They are much less competitive\nand will drive the\nmajority of your traffic<\/a>. <\/p>\n\n\n\n

It\nis extremely hard to rank for shorter phrases such as \u201cpaper\u201d or \u201cprinting\npaper.\u201d Creating highly specific content will result in less competition than\ncontent aimed at high-volume keywords. Aiming for long-tail keywords will\nincrease your chances of ranking well in Google for long-tail keywords. While long-tail\nkeywords are less frequently searched, the level of specificity of long-tail\nkeywords is often indicative of a user\u2019s higher likelihood of converting. In\naddition to driving traffic to your site, you want to ensure that the traffic\nconsists of customers who are ready to purchase your products or services. <\/p>\n\n\n\n

4. Publish Long-Form Content<\/strong><\/h3>\n\n\n\n

BuzzSumo analyzed\na million articles<\/a>\nto determine which types of content work the best. The results revealed that\nlong-form content gets more shares and backlinks than short posts, under 1,000\nwords. <\/p>\n\n\n\n

\"Three<\/figure>\n\n\n\n

In\nthe chart above, summarizing the findings from BuzzSumo, the longest content,\nover 3,000 words, was shared the most. This is an average of 208 percent more\nthan articles under 1,000 words. <\/p>\n\n\n\n

The\namount of times your post gets shared is highly determinative of the number of\nvisitors who will visit your page. According to blogger, Brian Dean, \u201cthe\nsimple fact that [his] post is\ninsanely long<\/a>\n[6,558 words] is a big reason why it\u2019s been shared 12,909 times. And those\nshares have sent over 50,000 visitors to [his] website.\u201d<\/p>\n\n\n\n

Creating\nlonger form content, you can drive more traffic to your site and convert them\ninto email addresses, which you can then convert into sales. <\/p>\n\n\n\n

5. Create Evergreen Content<\/strong><\/h3>\n\n\n\n

Evergreen\ncontent are posts that continue being relevant regardless of when they were\npublished. For example, certain posts only relate to a specific time, such as a\npost recommending the top ten digital marketing strategies. As the digital\nworld continues to grow rapidly, a post recommending the top ten digital\nmarketing strategies will eventually become outdated. Content that is\ntime-sensitive is still very beneficial and can generate a substantial amount\nof traffic in the short-run. However, incorporating evergreen content into your\ncontent marketing strategy will give your site passive traffic, long after the\ncontent was released. <\/p>\n\n\n\n

Periodically\nupdating old posts, even evergreen posts, and republishing them gives you a\nsecond chance at gaining traffic. Updating and optimizing older posts can\nincrease exposure. It also saves you the time associated with writing and\ndeveloping a new post. <\/p>\n\n\n\n

6. Link Internally<\/strong><\/h3>\n\n\n\n

Incorporating\ninternal links allows customers to better navigate your site. Internal links\nare links that take the visitor from one page on your site to a different page\non your site. Without internal links for your landing pages and posts, your\nvisitors would effectually be limited to the page they land on. <\/p>\n\n\n\n

Linking internally helps create a framework for your site. Correct linking throughout your site allows search engines like Google understand which pages are the most relevant or have the most important content. It is crucial for your site\u2019s SEO to assess and improve your internal linking strategy on a regular basis. Overall, you will provide your visitors with a better, more useful experience, which is the foundation of increasing incoming site traffic. <\/p>\n\n\n\n

7. Utilize Email Marketing <\/strong><\/h3>\n\n\n\n

Email\nmarketing has been around for years and continues to withstand the test of\ntime. Email marketing should be the foundation of your advertising and\nmarketing campaign. Generally, it is very inexpensive and there are many\nadvantages of email marketing. <\/p>\n\n\n\n

You\ncan boost traffic to your website by implementing email outreach directed at\nyour target audience. Email marketing one of the best ways to keep your\ncustomers engaged. Whether it is sending welcome emails to new subscribers,\npromoting a new product or service, informing about a new promotional deal, or\nproviding a weekly newsletter with valuable content, these are simple ways to\nboost your traffic. <\/p>\n\n\n\n

It\nis easy to track and analyze the efficiency of your email marketing campaign.\nThese analytics can reveal the source of new traffic so you can measure the\neffectiveness of an email you send. Even a moderately successful email blast\ncan result in a surge in your site traffic. Be sure not to bombard customers\nwith too many emails. Keep it short, friendly, and thoughtful. <\/p>\n\n\n\n

Social Media<\/strong><\/h2>\n\n\n\n

8. Be More Active on Social Media<\/strong><\/h3>\n\n\n\n
\"Graph<\/figure><\/div>\n\n\n\n

Your\nwebsite may have top-notch content but it\u2019s not enough just to have it. You\nhave to be proactive and promote it to increase traffic to your website. One of\nthe most cost-effective methods for promoting your site is to use social media\nplatforms to promote your content. According to Statista Research\nDepartment<\/a>,\nsocial media user growth across social networks have been increasing at a rapid\npace. <\/p>\n\n\n\n

You\nhave to be active across multiple channels, such as Facebook, Twitter,\nInstagram, Pinterest, YouTube, and Snapchat. Post content on a daily or weekly\nbasis. <\/p>\n\n\n\n

Create\nposts that encourage communication and discussion. Keep your channels of\ncommunication open and respond to any questions or comments you receive through\nthese channels. <\/p>\n\n\n\n

Link\nyour social media to your website to drive traffic directly to your website. Add\nsocial sharing buttons to your post. This will allow readers to easily share\nyour posts through their networks. <\/p>\n\n\n\n

Similar\nto your email marketing analytics, you can use unique links to track where your\nwebsite traffic is originating. Your business can also determine which social\nplatforms and posts are the most engaging and generating the most traffic to\nyour website. <\/p>\n\n\n\n

9. Post Content and Advertise on LinkedIn<\/strong><\/h3>\n\n\n\n

LinkedIn\nhas become more than just a professional social network used to find another\njob. It is also a publishing platform for professionals to share polished,\nthoughtfully authored content. Professionals have been increasing their usage\non this platform and taking advantage of ways to network with others and engage\nwith other professionals on a daily basis. This can assist boosting traffic to\nyour website and increase your profile within the industry. <\/p>\n\n\n\n

When\nyou post a long-form text post filled with valuable content, make sure that\nyour post does not contain a link. In order to add a link to your site, you can\nleave a link in the first comment. <\/p>\n\n\n\n

Since\nLinkedIn already has a targeted audience, your followers, you can connect with\nother business professionals in your industry more easily. LinkedIn\u2019s\nadvertising network allows you to target your ads specifically based on job\ntitles, company size, job functions, etc. You can also use LinkedIn\nRecommendation Ads to promote your products or services. Every time someone\nrecommends you, it\u2019s shared with their followers, which will hopefully produce\na ripple effect, leading to more traffic, referrals, and exposure.  <\/p>\n\n\n\n

10.   Advertise on Facebook <\/strong><\/h3>\n\n\n\n

Facebook\nstill rewards link-free long-form posts. With increasing changes in social\nmedia strategies and advertising, social advertising on Facebook is still\nrelatively inexpensive in comparison to Adwords. While it is one of the\ncheapest forms of online advertising, it can provide a strong return on\ninvestment. <\/p>\n\n\n\n

Most\nsocial media channels allow you to segment by demographics or target by\nkeywords in order to hit your ideal audience. The key is to creating an\neffective strategy. Facebook ads can generate excellent returns. If you already\nhave Facebook fans, you will want to use Sponsored Stories and Promoted Posts.\nStories appear when followers take actions on your page. You can decide where\nyour Sponsored Stories are placed. You can use them to target news feeds, only\ndesktops, or only mobile devices. Sponsored Stories are best aimed towards\nmobile device users since it appears right in the newsfeed, rather than on the\nright side, where it can be overlooked or ignored. They allow you to promote\nvirtually anything, including: links, videos, and quizzes. Sponsored Stories\nare currently one of the most organic and natural appearing ads. Not\nsurprisingly, they inspire the most user interaction. <\/p>\n\n\n\n

11. Create Pinterest Boards<\/strong><\/h3>\n\n\n\n

Pinterest\nis a very strong domain. If you\u2019re a business-to-business (B2B) product\ncompany, your business can find great traction with primarily image-based\nsocial media platforms like Pinterest and Instagram. It\u2019s no longer enough to\nsimply create content and expect it to rank and drive traffic to your website.\nMore than ever before, rankings are influenced by engagement. Allocate a small\namount of your budget to promote pins on Pinterest to your target audience.<\/p>\n\n\n\n

Take\nsome typical keyword searches from your website and target them at Pinterest.\nIf you want to take it to the next level, use your other online resources\n(business website, Instagram, etc.) to get indexed faster and subsequently rank\nbetter. <\/p>\n\n\n\n

If\nyou decide to take it upon yourself and create blog posts, make sure you\ninclude good visuals, particularly infographics. Each blog should have at least\n10 unique pins. Just as you would with any other social media platform, make\nsure you are actively engaged, connect with others in your niche, and re-pin\nother people\u2019s pins. <\/p>\n\n\n\n

12. Comment on a Forum like Quora (or a Blog)<\/strong><\/h3>\n\n\n\n

Forum commenting\nrequires strategy and commitment. The goal isn\u2019t to get backlinks. The goal is\nto make yourself an integral and respected member of the community. Providing\ninsightful and beneficial advice can spark someone\u2019s curiosity to glance at\nyour profile which can provide a link to your site. Consistently responding to\nquestions within your niche can demonstrate your depth of knowledge and your expertise\non the topic will make you a valuable asset in the community and in the\nindustry as a whole. Subsequently, this can result in driving more traffic to\nyour site. <\/p>\n\n\n\n

Forums exist for\nnearly every topic. Wikipedia has a list of some of the largest ones or you can\nGoogle forums you might be interested in. Quora is a forum that is known for\npeople posting questions and other people providing answers. Try to find a\nrecently dated question to answer. Answer questions related to your niche with\nthoughtful, relevant responses. Only provide a link to your site where\nappropriate. Do not try to be overly promotional. If your answer relates to a\nrecently published blog, you may want to provide a link to your site. <\/p>\n\n\n\n

For your profile\ninformation, use your real name and a professional-looking photo of yourself,\nrather than your company name and logo. People are psychologically more drawn\nto a face than a logo. If the community allows, you can provide a link to your\nsite in your profile information. <\/p>\n\n\n\n

Try to find a community\nthat is current, active, and very responsive. Some forums have strict \u201cno link\u201d\npolicies whiles others have anti-spam measures if you simply try to spread your\nlink in as many locations as possible. Others have a probationary period before\nyou are allowed to post links. These communities are looking for people who are\ninterested in adding value to their community. <\/p>\n\n\n\n

Spend about 10 to\n15 minutes each day contributing to the forum(s). Look for questions that are\nwithin your niche that aren\u2019t already saturated with responses. Provide quality\nanswers with details and examples. The best part about commenting on a forum is\nthat there is already an established audience within your niche. You\u2019re\ncreating the potential of having your name out there and increasing traffic to\nyour site. Perhaps your comment may even lead to a request to write a guest\nblog. <\/p>\n\n\n\n

13. Write a Quality Guest Post<\/strong><\/h3>\n\n\n\n

One\nof the newest and easiest ways to build traffic to your site is to write a\nguest blog for a reputable blog. It can also help build your brand\u2019s reputation\nfrom its association with the well-known site. <\/p>\n\n\n\n

Try\nto build a relationship with the blog\u2019s owner and connect with them. Offer to\nprovide them content that their blog or site is missing or put together a\nseries of articles. When writing a guest blog, avoid using any tactics to\npromote your own site. Use simple words, write how-to blogs, add links where\nappropriate, create a conversation with your new audience, and create powerful\nheadlines. This might take some tweaking but reaching that new audience can\nhave a tremendous pay off. <\/p>\n\n\n\n

14. Produce Video Content<\/strong><\/h3>\n\n\n\n

Your\nbusiness should have a YouTube channel set up. Add new videos regularly. People\nprefer to watch a video about a product or service(s) than read about it.\nMarketers claim that video content is one of the main tactics that helps\nincrease site traffic. <\/p>\n\n\n\n

You\ncan add videos to your email and social media pages or embed video links into\nyour blog. Videos can help you generate new leads and increase your site\ntraffic. While text-based content is important to have, video content can be\nvaluable in attracting new visitors and making your site more engaging.\nInformation retention is significantly higher for visual material than text\nmaterial, making video marketing a great method of grabbing and holding your\naudience\u2019s attention, while also boosting traffic to your site. <\/p>\n\n\n\n

Paid Advertising <\/strong><\/h2>\n\n\n\n

15. Implement Native Video Advertising<\/strong><\/h3>\n\n\n\n

Today\u2019s\ngeneration is increasingly more internet and social media savvy and not\nparticularly open to advertising. Companies aware of this have been replacing\ntheir display ads with native ads. <\/p>\n\n\n\n

If\nyou\u2019ve used LinkedIn or Facebook recently, you must have noticed that native\nvideo is killing it. Native video is video content that is uploaded to a social\nplatform and played in-feed. It is inherently non-disruptive and does not\ninterrupt the user experience. It is considered \u201cnative\u201d because it is\nformatted specifically for the platform that\u2019s hosting it. These videos are\nmainly engaging, educational, and highly-targeted. <\/p>\n\n\n\n

Native\nvideo ads can be placed on social networks such as: Twitter, Facebook,\nPinterest, Instagram, and YouTube. They have better reach and more engagement.\nNative video has grown to be the most engaging type\nof video<\/a>.\nIt will not only bring traffic to your site but also improve your conversion\nrate. <\/p>\n\n\n\n

16. Invest in Sponsored Content<\/strong><\/h3>\n\n\n\n

Sponsored\nposts emulate a site\u2019s style and content but are a form of advertising.\nSponsored posts are written by another party and posted on another website.\nThey differ greatly from traditional ads, as they shy away from the typical\nsalesy approach. Sponsored content very subtly promotes another website and\ngives your business a chance to be presented to their existing site audience. <\/p>\n\n\n\n

An\nexample of sponsored content is Qualcomm\u2019s, \u201cTouchpoints<\/a>\u201d on The Atlantic.\nFor the most part, this content would blend in, were it not for the notation at\nthe bottom that reads, \u201ccontent is made possible by our sponsor.\u201d If your\nbusiness has room in its budget, sponsored content can help drive traffic to\nyour site from another site as well as sharing your brand with another\naudience. <\/p>\n\n\n\n

17. Use Influencer Marketing <\/strong><\/h3>\n\n\n\n

If\nyour website is credible you will be able to generate more traffic. Leveraging\nyour relationship with influencers is one of the best ways to gain social credibility.\n<\/p>\n\n\n\n

You\ncan pay celebrities or other social media influencers, also known as\nmicro-influencers, to promote your brand. Since celebrities are already\nwell-known, having them promote your brand supports the legitimacy of your\nbrand. Moreover, their endorsements will reach a much wider audience, including\nall of their biggest fans. However, it is very clear to consumers that these\ncelebrities are getting compensated to endorse your products or services. <\/p>\n\n\n\n

Consider\nusing micro-influencers to increase your product credibility instead. This is a\ncost-effective method to reach audiences without having to pay A-list celebrity\nprices. Micro-influencers have more user engagement with their audiences than\ncelebrities. <\/p>\n\n\n\n

Having\ninfluencers promote and endorse your product will get more traffic to your\nsite. In addition to that, these leads will be more likely to trust your brand\nif the recommendation came from a social influencer they trust. As a result, it\nwill be easier for your business to generate conversions and ultimately driver\nhigher profits. <\/p>\n\n\n\n

18. Invite Guest Bloggers<\/strong><\/h3>\n\n\n\n

Be on the lookout\nfor other bloggers or brands you would like to collaborate with. Build a\ncommunity that others will want to join. Invite guest bloggers in your niche to\nwrite a blog for your site. Not only will this provide a fresh new voice and\nperspective but they are likely to attract new readers. Their followers are\nlikely to come to your site to read their content as well, which will provide a\ntraffic boost for your site.<\/p>\n\n\n\n

Final Takeaway<\/strong><\/h2>\n\n\n\n

When\nimplementing strategies to drive traffic to your website, make sure that they\nalign with your business values and are targeted specifically at your ideal\ndemographic. <\/p>\n\n\n\n

While\ndriving more traffic to your site is important, the numbers, alone, aren\u2019t\neverything. You must also consider the quality of your traffic. You\u2019re likely\nto see more conversions when your traffic consists of your target audience. <\/p>\n\n\n\n