{"id":468,"date":"2019-07-09T21:03:19","date_gmt":"2019-07-09T21:03:19","guid":{"rendered":"https:\/\/www.printivity.com\/insights\/?p=468"},"modified":"2025-07-30T18:43:03","modified_gmt":"2025-07-30T18:43:03","slug":"strategic-partnerships-to-increase-small-business-growth","status":"publish","type":"post","link":"https:\/\/insights.printivity.com\/strategic-partnerships-to-increase-small-business-growth","title":{"rendered":"Strategic Partnerships to Increase Small Business Growth"},"content":{"rendered":"\n

Creating an alliance or strategic partnership with\nanother business can have a tremendous impact on growth for both companies. It\ncan be especially beneficial and cost-saving for a small business. The right\npartnerships will help your business gain a competitive advantage and give your\nbusiness exposure to a new pool of consumers. The best partnerships can\nleverage the trust and brand reputation associated with one business and help\nthe other navigate through difficult situations. <\/p>\n\n\n\n

As a small business, you can reap the benefits of a partnership. To determine the best avenue for your business growth, consider the following partnerships. Choosing the right partners can have a huge impact on your business exposure, and increase your revenue and overall growth.<\/p>\n\n\n\n

\"Get<\/a><\/figure>\n\n\n\n

1.<\/strong> Distribution Partnership <\/strong><\/h2>\n\n\n\n

A distribution partnership is a complementary\nrelationship, where one experience is improved with the other, and drives sales\nfor both companies. Partnering with a distributor that already has an\nestablished audience can also promote your business for you. Distributors can\nget smaller counterparts access to customers they might not otherwise be able\nto reach themselves or provide broader exposure through cooperative marketing\nevents. <\/p>\n\n\n\n

Distributors do the heavy lifting for you to increase\nyour sales. They already have an in-tune audience. Your company will bring in\nmore sales, customers, and profits from their hard work. It\u2019s a win-win\nsolution for both. <\/p>\n\n\n\n

Try to find major influencers within your niche. Find a partnership with an influencer to distribute your product or service to their existing audience. The key is to find solutions that create something of value and benefit both parties. <\/p>\n\n\n\n

2.<\/strong> Promotional Partnership <\/strong><\/h2>\n\n\n\n

Promotional partners are other businesses that can\nhelp promote what you sell. They send potential customers to your website to\nsign up and hopefully buy. Partner with businesses that can help you reach a\nlarger audience. It\u2019s expensive to try to advertise, promote, and sell your\nproducts or services on your own. Teaming up with another business or\nbusinesses is relatively simple and the end result is highly profitable moving\nforward. Moreover, if you find the right partnership you will be able to focus\nyour spending elsewhere. <\/p>\n\n\n\n

Find a local business with a similar audience you\ncould target and create a promotion to offer their customers to drive traffic\nto your store. This is best accomplished with businesses that offer\ncomplementary services. It provides a source of referrals from partner\nbusinesses. Exposure is imperative for your business, but ensure that your\npartner is aligned with your business values and mission. A partner that can\nhelp convey your values and brand differentiators to the right audience is\ncritical in making sure you\u2019re not only getting exposure, but the right\nexposure. <\/p>\n\n\n\n

3.<\/strong> Competency Gap Partnership <\/strong><\/h2>\n\n\n\n

Instead of trying to do everything on your own, as a\nsmall business, you should instead form strategic partnerships for any gaps in\ncompetency. Not every business owner will know how to drive sales, market their\nbusiness, or manufacture their products. Trying to do everything yourself, especially\nwhen you don\u2019t have the know-how can cost your business a tremendous amount of\ntime and money.  <\/p>\n\n\n\n

Outsourcing tasks that your business doesn\u2019t know how\nto do or cannot do efficiently will save you money in the long-run. Moreover,\nyour business will be strengthened when your weakest area is covered by an\nexpert. By covering competency gaps through establishing partnerships, your\nbusiness will have the resources to spend time advancing other areas and will\nnot be slowed down in expansion and growth. Having a partnership for a gap in\ncompetency also creates a stronger brand and impression on customers. You are\nalso sending competitors the message that this gap in competency is not\nhindering your business in any way. Your business will be enabled to grow through\nthis partnership and remain competitive in the marketplace. <\/p>\n\n\n\n

4.<\/strong> Cause Partnership <\/strong><\/h2>\n\n\n\n

Customers love to see businesses embrace social\nresponsibility by giving back to their local communities. It is important to\nfind a social cause that can engage your target audience. The nonprofit\norganization does not have to relate to your business\u2019s day-to-day activities,\nbut should align with your brand and values. Partnering with a local\norganization or nonprofit that fits with your core values can increase your\nexposure and have tremendous impact on your business growth. Additionally, your\nbusiness will be associated with promoting this social cause and will stand out\nfrom competitors. <\/p>\n\n\n\n

An example of cause marketing is when you\u2019re shopping at PetSmart and asked if you would like to donate a dollar or a few dollars to help homeless pets. Or certain products, such as TOMS, are well-known for their One for One model<\/a>. Every time a customer purchases a TOMS product, a person in need is helped. TOMS helps provide shoes, sight, water, safe birth and bullying prevention services to people in need.<\/p>\n\n\n\n

Your business can partner up with a nonprofit\norganization or cause and work with them consistently or your business can show\nsupport for certain events, such as sponsoring a charity event. Or your\nbusiness can give a percentage of every sale to a local nonprofit. Your\npartnership with the organization should be mutually beneficial. Nonprofit\norganizations have a lot to offer to for-profit businesses. They can help boost\ncompany sales, visibility, and employee productivity. <\/p>\n\n\n\n

A business and a nonprofit partnership will likely see\na boost in visibility and brand recognition through social media engagement and\nbetter \u201cword of mouth\u201d reputation. This increased brand recognition can help\nthe business attract new customers and can also increase donations and\nvolunteer engagement with the organization. The results of partnering with\nnonprofits and cause partnerships can be hard to measure through traditional\nmarketing metrics, but they are well worth the expense. <\/p>\n\n\n\n

Final\nThoughts<\/strong><\/h3>\n\n\n\n

In your small business, you don\u2019t have to try to do\neverything yourself. Creating the right partnerships for your business can help\naccelerate your growth, reduce costs, increase sales, and help you reach a new\naudience. Aligning your business with partners can give your business\ncompetitive advantages while also adding credibility to your business and\nbrand. <\/p>\n\n\n\n

Generally, in creating a partnership, look for a partner that is reliable and stable, has similar values, and has a similar business trajectory. The long-term success of your partnership is contingent upon the compatibility between the two partners and ensuring that both parties are benefiting. <\/p>\n\n\n\n

\n
\"Stack<\/figure>\n\n\n\n
\"Presentation
Shop Folders at Printivity<\/figcaption><\/figure>\n\n\n\n
\"\"\/
Shop Postcards at Printivity<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
\n
Shop at Printivity.com Now<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Creating an alliance or strategic partnership with another business can have a tremendous impact on growth for both companies. It […]<\/p>\n","protected":false},"author":4,"featured_media":830,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,13],"tags":[36,42,79,82,195,379,382,425,430],"class_list":["post-468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growing_your_business","category-running_a_small_business","tag-advertise-products","tag-attract-customers","tag-brand-image","tag-branding","tag-entrepreneurs","tag-promotional","tag-promotional-partnership","tag-small-business","tag-social-responsibility"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/insights.printivity.com\/wp-content\/uploads\/2019\/06\/cheerful-coffee-colleague-1331971-1-scaled.jpg?fit=2560%2C1706&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgont1-7y","_links":{"self":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts\/468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/comments?post=468"}],"version-history":[{"count":4,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts\/468\/revisions"}],"predecessor-version":[{"id":10247,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts\/468\/revisions\/10247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/media\/830"}],"wp:attachment":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/media?parent=468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/categories?post=468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/tags?post=468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}