{"id":4588,"date":"2019-06-21T01:25:03","date_gmt":"2019-06-21T01:25:03","guid":{"rendered":"https:\/\/www.printivity.com\/insights\/?p=560"},"modified":"2025-07-30T18:43:43","modified_gmt":"2025-07-30T18:43:43","slug":"how-to-get-more-customers-with-the-united-states-postal-service","status":"publish","type":"post","link":"https:\/\/insights.printivity.com\/how-to-get-more-customers-with-the-united-states-postal-service","title":{"rendered":"Gain New Customers With The United States Postal Service"},"content":{"rendered":"\n

What if there were a surefire way that you could use the Post Office? Yes, you can use the United States Post Office to get more paying<\/strong> customers to hear about your business.<\/p>\n\n\n\n

There is a way, and it\u2019s called Every Door Direct Mail.<\/strong><\/h3>\n\n\n\n

Every Door Direct Mail (EDDM)<\/a> is a specific service the United States Postal Service started that utilizes the Post Office to mail out up to 5,000 of your advertising mail pieces per day in specific, targeted zip codes.<\/p>\n\n\n\n

To put it simply; Every Door Direct Mail is a game-changer for small businesses.<\/strong><\/p>\n\n\n\n

The process for EDDM is pretty straightforward:<\/p>\n\n\n\n

    \n
  1. You use the USPS mapping too<\/a>l to help choose postal routes<\/li>\n\n\n\n
  2. Then, you create\/design\/print your mailpiece<\/li>\n\n\n\n
  3. Pay online or in person at the Post Office<\/li>\n\n\n\n
  4. The Post Office delivers your mailing<\/li>\n<\/ol>\n\n\n\n
    \"Get<\/a><\/figure>\n\n\n\n

    So why should you use EDDM?<\/h3>\n\n\n\n

    Let\u2019s say you own a restaurant or a dry cleaning business in town and you want to advertise to a specific location in town. You can do SEO and garner customer reviews, but that takes time, effort, and money. EDDM you can do for pennies<\/strong>.<\/p>\n\n\n\n

    Imagine if you could send out 5,000 printed flyers<\/a> to a specific zip code announcing a new sale or the grand opening<\/a> of your store. That\u2019d probably get some foot traffic in the door, right?<\/p>\n\n\n\n

    Every Door Direct Mail is Efficient<\/strong><\/h3>\n\n\n\n

    SEO and content marketing can be so indirect that sometimes it\u2019s hard to know whether the right people are even seeing your marketing efforts. With EDDM, you know for a fact that the \u201cright\u201d people are receiving your marketing communications.<\/p>\n\n\n\n

    \n
    Get Instant Quotes – Custom Postcard Printing<\/a><\/div>\n<\/div>\n\n\n\n

    For instance, if you own a business in the city of San Diego, but just opened a new location in Irvine, Every Door Direct Mail is a great way to target any potential customers in Irvine. You wouldn\u2019t have to implement a new SEO strategy in order to target people in Irvine, you could just send them a mailer.<\/p>\n\n\n\n

    Every Door Direct Mail reaches people you can\u2019t with digital marketing<\/strong><\/h3>\n\n\n\n

    Believe it or not, there\u2019s plenty of people that don\u2019t use a computer when trying to find a new business \u2013 whether it\u2019s a restaurant or a shoe shine store. This might be a generational thing, but many people still prefer receiving a printed newspaper every morning.<\/p>\n\n\n\n

    In advertising, it\u2019s important to reach as many segments as possible. Direct mail is another such segment. You don\u2019t want to put all your eggs in one basket, as the saying goes.<\/p>\n\n\n\n

    Every door direct mail makes sure that you\u2019re reaching the people who aren\u2019t searching on the internet for businesses like yours. They\u2019re virtually guaranteed to come into contact with your marketing materials.<\/p>\n\n\n\n

    Every Door Direct Mail is Cost-Effective <\/strong><\/h3>\n\n\n\n

    EDDM is by far one of the cheapest marketing methods<\/a> out there.<\/p>\n\n\n\n

    For example, if you were to do a TV commercial, you\u2019d end up paying tens of thousands of dollars. Or, if you were to do a radio spot, you\u2019d end up paying thousands of dollars as well. This is not the case with EDDM.<\/p>\n\n\n\n

    Instead of spending thousands of dollars to get your message out to people that might not hear it, you could embrace EDDM. It is guaranteed that people will see your mailer and will be at the fraction of the cost.<\/p>\n\n\n\n

    You won\u2019t need to but addresses or spend time compiling the mailings, EDDM takes all the hassle and significant costs out of the equation.<\/p>\n\n\n\n

    \n
    Get Instant Quotes – Custom Postcard Printing<\/a><\/div>\n<\/div>\n\n\n\n

    All you\u2019ll need to do is design your mailer and have it printed. Ordering from Printivity makes the ordering process simple by being able to order online and have them sent straight to you. Then, you just pay to get them mailed out at the local post office.<\/p>\n\n\n\n

    The bottom line, EDDM saves you both money and time. Any small business owner is certainly interested in a product that can save them both money and time.<\/p>\n\n\n\n

    You can measure Every Door Direct Mail<\/a> without complicated analytics<\/strong><\/h3>\n\n\n\n

    Let\u2019s say you were using EDDM to announce a special sale, and you created a printed postcard<\/a> that you sent out that included a specific coupon code on the postcard. It is easily trackable and simple to figure out the success rate of your campaign.<\/p>\n\n\n\n

    Beyond that, simply asking people that showed up or called your event\/opening\/etc. would give you an unscientific analysis of the effectiveness of your EDDM campaign.<\/p>\n\n\n\n

    Every Door Direct Mail should be one of your marketing buckets<\/strong><\/h3>\n\n\n\n

    I\u2019m not arguing that Every Door Direct Mail should be the only marketing campaign you use.<\/p>\n\n\n\n

    What I am arguing is that EDDM can be a cost-effective way of marketing your business in specific areas where you want to gain customers. You won\u2019t have to spend a lot of money and you\u2019re almost guaranteed to get results.<\/p>\n\n\n\n

    It\u2019s certainly one of the cheaper forms of marketing out there, and it\u2019s reaching a targeted market, which is about as good as it can get from a marketing perspective.<\/p>\n\n\n\n

    If you need help getting an EDDM printing project started, contact Printivity<\/a> today.\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"

    What if there were a surefire way that you could use the Post Office? Yes, you can use the United […]<\/p>\n","protected":false},"author":3,"featured_media":582,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,7,8,13,15],"tags":[42,184,187,190,198,292,293,294,358,364,365,475,476],"class_list":["post-4588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growing_your_business","category-marketing_101","category-marketing_strategies","category-running_a_small_business","category-vocabulary_and_terms","tag-attract-customers","tag-digital-marketing","tag-direct-mail","tag-eddm","tag-every-door-direct-mail","tag-marketing-investment","tag-marketing-mix","tag-marketing-products","tag-print-advertising","tag-print-media-marketing","tag-print-products","tag-united-states-postal-service","tag-usps"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/insights.printivity.com\/wp-content\/uploads\/2019\/06\/mail-postcards-ticket-6100-1-scaled.jpg?fit=2560%2C1707&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgont1-1c0","_links":{"self":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts\/4588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/comments?post=4588"}],"version-history":[{"count":7,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts\/4588\/revisions"}],"predecessor-version":[{"id":10137,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts\/4588\/revisions\/10137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/media\/582"}],"wp:attachment":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/media?parent=4588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/categories?post=4588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/tags?post=4588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}