{"id":4586,"date":"2019-06-21T19:07:40","date_gmt":"2019-06-21T19:07:40","guid":{"rendered":"https:\/\/www.printivity.com\/insights\/?p=551"},"modified":"2025-07-30T18:43:43","modified_gmt":"2025-07-30T18:43:43","slug":"what-are-the-standard-dimensions-of-postcards","status":"publish","type":"post","link":"https:\/\/insights.printivity.com\/what-are-the-standard-dimensions-of-postcards","title":{"rendered":"What are the Standard Postcard Dimensions?"},"content":{"rendered":"\n

If you\u2019ve ever received a postcard in the mail, you\u2019ve probably noticed how small and compact they are, compared to a normal sized letter or envelopes. The great thing about postcards<\/a> is that they\u2019re able to convey lots of information in a clear and compact way. They make perfect refrigerator decorations, and they\u2019re an easy way to send someone a quick note from a faraway place.<\/p>\n\n\n\n

\n
Get Instant Quotes – Custom Postcard Printing<\/a><\/div>\n<\/div>\n\n\n\n

Postcards can also be a very cost-effective print marketing<\/a> tool. They allow your business to reach a large number of prospective customers at a low cost. Advertising postcards<\/a> can also be more effective than traditional direct mail because people don\u2019t have to tear open an envelope, unfold the letter and read it. In fact, once people realize a letter is direct mail, most discard it without ever opening it.<\/p>\n\n\n\n

With a postcard, all people have to do is flip it over and read your quick message on the back. Better yet, put branded content on both sides when you utilize double sided printing. Even when they know the postcard is direct mail<\/a>, their curiosity outweighs the minimum effort, so they flip it over and read it \u2013 mission accomplished!<\/p>\n\n\n\n

If you\u2019re thinking about printing some postcards to announce a special promotion or simply build brand awareness<\/a>, you want to make sure to use the right size. In which case you\u2019re probably wondering, \u201cWhat are the dimensions of a postcard?\u201d<\/p>\n\n\n\n

\"Get<\/a><\/figure>\n\n\n\n

What Is The Standard Postcard Size? <\/h2>\n\n\n\n

The standard postcard size is 4\u201d x 6\u201d or 5 x 7\u201d. (For marketing purposes, there\u2019s a real advantage to 4 x 6 postcards which we will tell you about shortly.) But most printing companies can accommodate many different dimensions of postcards, depending on the design. This article will help you better understand what the standard size of postcards<\/a> is.<\/em><\/p>\n\n\n\n

Although 4\u201d x 6\u201d and 5\u201d x 7\u201d are the most popular postcard dimensions, a postcard can be as small 3.5″ x 5″ to as big as 6.125″ x 11.5″ and everything in between. A postcard that fits within those dimensions and is less than .25\u201d thick can be processed as a postcard by the U.S. Postal Office.<\/p>\n\n\n\n

If you want a bigger postcard size for a marketing mailing, it will cost more. Common larger postcard dimensions include:<\/p>\n\n\n\n