{"id":4584,"date":"2014-09-03T09:29:09","date_gmt":"2014-09-03T09:29:09","guid":{"rendered":"https:\/\/www.printivity.com\/insights\/?p=563"},"modified":"2025-07-30T18:44:02","modified_gmt":"2025-07-30T18:44:02","slug":"dont-overlook-these-3-proven-marketing-methods","status":"publish","type":"post","link":"https:\/\/insights.printivity.com\/dont-overlook-these-3-proven-marketing-methods","title":{"rendered":"Don\u2019t Overlook These 3 Proven Marketing Methods"},"content":{"rendered":"\n

Everyone wants to make more money for their business, don\u2019t they?<\/p>\n\n\n\n

One of the questions I receive a lot from small business owners is \u201cis there any marketing method that I\u2019m overlooking?\u201d.<\/p>\n\n\n\n

All small business owners want to make sure that they\u2019re getting their business in front of as many people as possible in order to make as much money as possible.<\/p>\n\n\n\n

If you own a small business, you\u2019re no doubt familiar with SEO and blogging as part of your online marketing presence.<\/p>\n\n\n\n

But what about the other forms of marketing you\u2019ve not tried because of lack of time, money, or knowledge? What if there were a way for you to squeeze even more sales by using different forms of marketing?<\/p>\n\n\n\n

Today, I\u2019m going to show you some common marketing methods that you might have overlooked, in order to bring your business even more customers.<\/p>\n\n\n\n

\"Get<\/a><\/figure>\n\n\n\n

Method #1 Direct Mail<\/strong><\/h3>\n\n\n\n

Direct mail, contrary to what you might read or think these days, is not extinct. In fact, the time is right for direct mail to be utilized by your company in order to reach your customers more directly.<\/p>\n\n\n\n

Using a site like www.infousa.com<\/a>, you can purchase a leads list to send your direct mail campaign out to in the form of brochures<\/a>, color copies<\/a> or postcards<\/a>.<\/p>\n\n\n\n

Since you can purchase your leads list, you can use this list to measure the effectiveness of your campaign. When you\u2019re just starting out with your direct mail campaign, only send direct mail to your leads list, separate from your regular or existing customers.<\/p>\n\n\n\n

That way, you can see if you get a surge in either or traffic or sales as a result of this new marketing venture.<\/p>\n\n\n\n

One of the great things about direct mail marketing is its easy correlation with personalization. In fact, 70% of Americans say<\/a> that direct mail is more personal than the internet.<\/p>\n\n\n\n

Plus, you can even coordinate your printed direct mail <\/a>collateral with your website, so that anyone who visits your site will be easily tracked by how they arrived at your site, whether by landing page or by specific website address.<\/p>\n\n\n\n

Method #2 Google AdWords<\/strong><\/h3>\n\n\n\n

Google AdWords is something that many businesses know about, but may not know how to utilize. AdWords is often overlooked because many people don\u2019t realize how well it performs.<\/p>\n\n\n\n

If you run a jewelry store called \u201cLisa\u2019s Jewelry\u201d, for example, your customers are typically searching for your business by name (i.e. \u201clisa\u2019s jewelry\u201d), while prospective customers might be searching for things based on location (i.e. \u201cjewelry san diego\u201d).<\/p>\n\n\n\n

Getting those prospective customers to find your site is what it\u2019s all about. That\u2019s where Google AdWords comes in. For a detailed look at how Google AdWords works, check out this infographic from Pulp Media<\/a>.<\/p>\n\n\n\n

The most important statistic<\/a> to take away from Google AdWords is this one:<\/p>\n\n\n\n

Businesses make an average of $2 in revenue for every $1 they spend on AdWords.<\/p>\n\n\n\n

So, if you\u2019re not using Google AdWords, you\u2019re missing out on a potentially huge source of revenue.<\/strong><\/p>\n\n\n\n

Whether it\u2019s because of a lack of knowledge on how Google AdWords works, or not understanding the value of implementing an AdWords strategy, it\u2019s easier than you think to glean significant value from it.<\/p>\n\n\n\n

If you\u2019re unsure of how you can get started with Google AdWords, this article<\/a> can give you the beginning knowledge you need to start making money with Google AdWords.<\/p>\n\n\n\n

Method #3 Social Media Advertising<\/strong><\/h3>\n\n\n\n

Although you\u2019re probably already incorporating social media as part of your marketing methods, many people with small businesses haven\u2019t yet embraced the idea of advertising on social media.<\/p>\n\n\n\n

But according to this statistic<\/a>, retail Facebook advertisers see a 152% ROI.<\/strong><\/p>\n\n\n\n

There\u2019s money to be made on these social media platforms, but most small business owners might be overlooking these networks as a means to target more customers.<\/p>\n\n\n\n

Although it costs money, just like with Google AdWords, you can make money at it if you\u2019re doing it the right way. It may take some time to figure out what works best and what doesn\u2019t, but it\u2019s certainly something that should be looked into.<\/p>\n\n\n\n

The three social networks with the highest possible ROI for advertising that I would recommend are:<\/p>\n\n\n\n