{"id":3588,"date":"2022-12-09T15:00:43","date_gmt":"2022-12-09T23:00:43","guid":{"rendered":"https:\/\/www.printivity.com\/insights\/?p=3588"},"modified":"2025-07-30T18:40:02","modified_gmt":"2025-07-30T18:40:02","slug":"book-cover-colors-that-sell-best","status":"publish","type":"post","link":"https:\/\/insights.printivity.com\/book-cover-colors-that-sell-best","title":{"rendered":"Eye-Catching Book Cover Colors That Sell Best"},"content":{"rendered":"\n

They say don\u2019t judge a book by its cover. But the truth is, we do it all the time. First impressions mean a lot. In fact, color influences 85% of decisions<\/a> to complete a purchase. An intriguing book cover can make a reader pick it up and buy it, even if it wasn\u2019t on their radar prior to seeing it on the shelf. That\u2019s all thanks to the power of design and color. <\/p>\n\n\n\n

So, what\u2019s the best color for book cover options to get your book noticed? <\/p>\n\n\n

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The Power of Color<\/h2>\n\n\n\n

There\u2019s no one-size-fits-all solution to choosing the right book cover color \u2014 it will depend entirely upon your book. Think about it this way: colors communicate emotions. Is your book a horror thriller? Red and black evoke fear and foreboding. Is your book uplifting and inspirational? Yellow is a happy color. Blue is calming, ideal for a book meant to make the reader feel good, such as a memoir or book of inspiration. <\/p>\n\n\n\n

Similarly, the topic of the book can inform the book color palette. For example, a book on gardening, whether it is fiction or nonfiction, should be green (or at least have green accents.) A book about American history will do well to have some combination of red, white, and blue \u2014 even if it\u2019s subtle. <\/p>\n\n\n\n

When it comes to book cover colors, don\u2019t overthink it. When selecting colored book covers, don\u2019t go against reader expectations. It\u2019ll just make the book confusing to readers and difficult for you to market. Using colors aligned to the topic and genre is helpful because colors act as subliminal mental shortcuts. For example, soft pink is traditionally a feminine color, and quickly communicates that your book will appeal to women and\/or girls.<\/p>\n\n\n\n

If you want to subvert expectations in your cover, your book should be subversive in content. Still, it is helpful to have some small color indicator of the topic or tone on the front or back cover or spine.<\/p>\n\n\n

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Book Cover Colors that Sell Best<\/h2>\n\n\n\n

The literary world is fast-paced, and trends in publishing change quickly. However, self publishing and designing your own cover allows you to look at current trends and adopt them quickly. Keep in mind that if you\u2019re going for online sales, a book cover should catch the eye of someone even when pictured in a small thumbnail image. <\/p>\n\n\n\n

Brick and mortar stores are still an excellent place to go to research current trends. Search books by cover colors online or at your local bookstore to see how certain colors correlate with certain genres or book topics. You will find that the best book cover colors differ depending upon the genre and topic. Here are some common examples: <\/p>\n\n\n\n