![\"Closeup](\"https:\/\/i0.wp.com\/insights.printivity.com\/wp-content\/uploads\/2019\/07\/QR-Code-1-scaled-1024x680.jpeg?resize=1024%2C680\")
<\/figure><\/div>\n\n\nWhat is a QR Code? <\/h2>\n\n\n\n
A QR (Quick Response) code is a square matrix code that can be scanned to provide information about a product or service. When scanned, a QR code typically loads a website, app or whatever information is designated by the owner. QR codes are similar to the unique barcodes listed on physical products in stores. If you\u2019ve ever been through self checkout at the supermarket, you\u2019re familiar with this process. Each of the black squares and dots represent specific pieces of information, creating a unique pattern that is translated into human-readable data when scanned.<\/p>\n\n\n\n
Although QR codes are typically small and simple in their design, they are capable of holding a significant amount of information. Thanks to this, and their ability to translate information in mere seconds, QR codes have exploded in popularity over the years. So much so that smartphone cameras now have built-in QR scanners. QR code cards are commonly used in marketing and advertising, used to spread the word about products, events, and more. Recently, they have also been essential in helping to track the spread of coronavirus<\/a>. <\/p>\n\n\n With so many uses for these codes, it\u2019s not surprising that business professionals are taking advantage. With their easy scannability and small size, it\u2019s also easy to fit them on business cards. QR codes are here to stay, so why not join the movement?<\/p>\n\n\n\n As many as 4,000 characters of text may be contained in a QR code’s data field, used for anything from a link to a website to a downloadable file. You can use QR codes to:<\/p>\n\n\n\n QR codes on business cards can be used for a variety of purposes. The first step in determining what works best for you is to figure out where and when you\u2019ll be sharing it, as well as what you want your business card to be used for. Chances are you\u2019ll have more success if you understand your target demographic. Ask yourself questions to figure out what your needs are, such as:<\/p>\n\n\n\n Your business card QR code should be designed to accommodate your business needs, as well as the needs of those who will be scanning it. Here are some of most common use cases of QR codes on business cards:<\/p>\n\n\n\n The whole point of a business card is providing people an easy way to contact you. However, remember that the QR code is meant to provide additional information to what\u2019s already printed on the card. You most likely already have your name and contact details listed on the physical card. Instead of linking to it again, have your QR code scan to a \u201cSign Up\u201d page or a social media account. The mystery of the QR code itself is likely to pique their curiosity \u2014 they want to know what it links to \u2014 so use that curiosity to your advantage. <\/p>\n\n\n\n This is another form of call to action, making it easier for potential customers to proactively engage with your services because you\u2019ve already done the work for them. You can set your business card\u2019s QR code to automatically send a text message asking for more information, requesting a quote, or subscribing to text alerts. Once they scan, all they need to do is press send and it\u2019ll arrive in your inbox. With one simple QR code, you\u2019ve increased your brand awareness, captured a lead, and <\/em>snagged their contact info. Win-win-win! <\/p>\n\n\n\n Make it easy for new and existing clients to schedule appointments with a QR code. You can set your QR code to link directly to your appointments page, cutting down time on their end navigating your website. This is especially helpful when trying to land new clients, as people are more likely to actually go through with making an appointment if the process is quick and easy. <\/p>\n\n\n\n Promotional discounts or freebies are all great opportunities for QR codes, the easy access making it nearly impossible for people to say no to a great deal. This is a great option for promotional events, pop-ups or trade shows where you can hand out QR code cards to attendees. This increases brand awareness, drives revenue and increases organic traffic to your website. <\/p>\n\n\n\n This is a great marketing tool if you want to increase foot traffic to a physical location or are opening a new store. By linking to the location on a map, you\u2019re providing fast access to your location. You can either hand these out at local events or arrange to leave them in nearby stores to encourage visitors to stop by. <\/p>\n\n\n\n Easy access to online shopping is the ultimate way to use a QR code for business cards. Using 3D models, you can link an interactive showroom to showcase your collection of products. This not only streamlines the shopping experience, but it also makes a lasting impression on your customers. In addition, you’ll have access to critical metrics about the customer journey.<\/p>\n\n\n Having a QR code on a business card is a great way to promote your business while giving your customers an interactive option for where to get more information. Here are a few benefits of using QR business cards:<\/p>\n\n\n\n Business cards are typically small and rectangular with limited design space. Even if you utilize the back of the card, there\u2019s only so much physical space available. Not to mention, well-designed business cards typically aren\u2019t crowded with information \u2014 they follow a sleek and minimalist design. A QR code business card eliminates the physical constraints of a business card and provides access to unlimited information. By handing someone a QR business card, you can hand them your entire website.<\/p>\n\n\n\n The modern consumer is busy and their time has never been more valuable. Not to mention, they’re bombarded by marketing efforts everywhere they turn. When they receive a QR code business card from a person (you) in real life, they\u2019re more likely to take action on the spot. By being able to quickly scan the code, they can easily get the information they need, make a decision, and take action. With a QR code, they can simply scan and go. <\/p>\n\n\n\n Business cards are essential for gaining new clients and increasing profits, but there\u2019s no way to track marketing efforts with traditional business cards. QR codes can be tracked, making it easier to not only identify where particular leads come from, but measure the campaign’s efficacy. You can now see how many people scanned the code and whether they were converted from a lead to a customer. <\/p>\n\n\n The value of adding a QR code to business cards is undeniable. So how can you get in on the action? <\/p>\n\n\n\n Before you get started on creating your card, it\u2019s important that you have a clear idea what your QR code will be used for. As we discussed before, linking to a URL is the most commonly utilized feature and offers a wide variety of options. <\/p>\n\n\n\n The QR code won\u2019t work if you don\u2019t fill in the information correctly. Follow these steps to easily create a QR Code<\/a>. Make sure you read the instructions carefully \u2014 you don\u2019t end up in the embarrassing situation where a potential client scans a code that doesn\u2019t work or results in a \u201cPage Not Found.\u201d Once you\u2019ve generated your code, download and save it. Make sure to test your code to ensure it works.\u00a0<\/p>\n\n\n\n Now it\u2019s time to incorporate your QR card into your business card\u2019s design. It\u2019s best to put it off to the side so that it doesn\u2019t block the printed text, but it should still catch the eye. Make sure that the trim around the QR code is straight and even, as you don\u2019t want your code too close to the edge. Lastly, make sure the QR code is large enough to scan but not so large that it drowns out the rest of the design.<\/p>\n\n\n\n After you’ve finalized your designs, send them to Printivity for high-quality QR code business cards! Our design team will help you master the nuances of your card, checking every order to ensure it has the right look and feel. <\/p>\n\n\n\n Now that you know how to future-proof your contact details, it’s time to get started on your QR code business card. With a variety of unique and high-quality styles, we can help you make your designs a reality. Work with our graphic designers to find the perfect look for your business cards, as well as the best way to position your QR code for the most traction. Get in touch with Printivity today to learn about our business card<\/a> printing options and start promoting your brand today!<\/p>\n","protected":false},"excerpt":{"rendered":" The world is filled with QR codes. You can find them on posters, packaging, websites, and even restaurant menus. The […]<\/p>\n","protected":false},"author":3,"featured_media":3415,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-3413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-products"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/insights.printivity.com\/wp-content\/uploads\/2022\/06\/apollo-photography-jukKJSr9FcA-unsplash-scaled-2.jpg?fit=1920%2C2560&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgont1-T3","_links":{"self":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts\/3413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/comments?post=3413"}],"version-history":[{"count":3,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts\/3413\/revisions"}],"predecessor-version":[{"id":9529,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts\/3413\/revisions\/9529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/media\/3415"}],"wp:attachment":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/media?parent=3413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/categories?post=3413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/tags?post=3413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Get](\"https:\/\/i0.wp.com\/www.printivity.com\/insights\/wp-content\/uploads\/2021\/07\/BannerPostcards-1024x256.png?resize=1024%2C256&ssl=1\")
<\/a><\/figure><\/div>\n\n\nWhat Can a QR Code on a Business Card Link to? <\/h2>\n\n\n\n
\n
\n
Call to Action<\/h3>\n\n\n\n
Send a Pre-Written Message<\/h3>\n\n\n\n
Schedule Appointments<\/h3>\n\n\n\n
Special Promotions<\/h3>\n\n\n\n
Provide Access to Your Store’s Location<\/h3>\n\n\n\n
Link to Your Business’s Virtual Showroom<\/h3>\n\n\n\n
<\/a><\/figure><\/div>\n\n\nThe Benefits of Business Cards with QR Codes<\/h2>\n\n\n\n
Unlimited Digital Space <\/h3>\n\n\n\n
Encourages Action on the Spot<\/h3>\n\n\n\n
Track Metrics<\/h3>\n\n\n\n
![\"QR](\"https:\/\/i0.wp.com\/www.printivity.com\/insights\/wp-content\/uploads\/2022\/06\/rain-bennett-FP2IybV5C5g-unsplash-scaled-2.jpg?ssl=1\")
<\/figure><\/div>\n\n\nHow to Put a QR Code on a Business Card<\/h2>\n\n\n\n
\n
\n
\n
\n
Promote Your Brand with Printivity<\/h2>\n\n\n\n