{"id":314,"date":"2019-05-18T05:09:16","date_gmt":"2019-05-18T05:09:16","guid":{"rendered":"https:\/\/www.printivity.com\/insights\/?p=314"},"modified":"2025-07-30T18:44:01","modified_gmt":"2025-07-30T18:44:01","slug":"6-types-of-print-media-that-every-company-should-have","status":"publish","type":"post","link":"https:\/\/insights.printivity.com\/6-types-of-print-media-that-every-company-should-have","title":{"rendered":"6 Types of Print Media That Every Company Should Have"},"content":{"rendered":"\n

The main reason your business should have print media among its marketing mix is for quick encounters and promotions. Always be prepared so you don\u2019t miss out on a networking opportunity or the chance for your brand to create a positive impression. Whether you\u2019re distributing your print marketing face-to-face or through the mail, it\u2019s vital to convey your brand image. Presenting someone with crisp, professional printed material, sets a much more professional tone than frantically searching for a pen and paper to handwrite event or contact information. <\/p>\n\n\n\n

\"Get<\/a><\/figure>\n\n\n\n

You want your company to set a tone that your company pays attention to the fine details and prides itself in its presentation and professionalism. In this day of digital media fatigue, there\u2019s no better way to stand out than by investing in print!<\/p>\n\n\n\n

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Business Cards<\/p>\n\n\n

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The staple of all print media marketing<\/a> is the business card. Business cards are a vital part of communicating and promoting your company\u2019s brand. You can easily showcase your logo, business name, address, phone number, website, and any social media links.<\/p>\n\n\n\n

This often\ncreates your client\u2019s first impression of you. Business cards are the perfect\nnetworking tool to have in your pocket, both literally and figuratively.\nWhether your business card stays in the hands of the person you gave it to or\ngets passed onto someone else, it is responsible for being your company\u2019s print\nambassador. Business cards are a simple and undervalued way of sharing your\nbasic company information with others. <\/p>\n\n\n\n

Business cards reflect your brand and image. Choose from options such as paper types, thickness, coatings, and other finishing options to customize the look and feel.<\/p>\n\n\n\n

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Brochures<\/p>\n\n\n

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\"brochures\"<\/figure><\/div>\n\n\n

It is handy to\nhave print brochures to physically hand out to customers. Customers want to know\nthe types of products and services your business sells. You can include\nspecific details such as price, varieties, and hours available. The beauty of\nhaving brochures is that they essentially self-market your company. You don\u2019t\nneed to be physically present explaining your products or services. Your\nclients can read about them at their leisure. <\/p>\n\n\n\n

Print media,\nlike brochures, encourage customers to read or interact with the material\nalmost immediately. For a business owner, this is preferable. Digital marketing\nmedia such as website links or emails can be easily ignored or sent directly to\nthe spam folder. The more times your customer interacts with your brand, the\nmore likely they are to buy from you.  <\/p>\n\n\n\n

Brochures are a\ngreat print source to offer people more information regarding your services and\nproducts. You may inadvertently be limiting your customer base if your company\nsolely shares its information through digital marketing. Keep in mind not\neveryone has quick and easy access to the internet. Moreover, it\u2019s considerably\neasier to hand someone printed information than it is to direct them to your\nwebsite. <\/p>\n\n\n\n

Tangible print media like brochures are more likely to create a lasting impression in your customer\u2019s mind. The longer a client thinks about your product or service, the higher the chance is that they will purchase. In the case that your brochure is not read immediately, the information will still be readily available. Not only that, but brochures can be read, and reread multiple times. <\/p>\n\n\n\n

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Flyers<\/p>\n\n\n

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One of the most versatile and affordable ways to pass messages to your customers are flyers. Flyers have numerous outlets to reach customers, including in-person distribution, direct mail<\/a>, and in-store distribution. They are easy to read and simple to distribute. You can easily get high-quality prints at a low price.  <\/p>\n\n\n\n

You can share\ninformation about upcoming sales, events, promotional offers, or announcements.\nDepending on whether you have a business-to-business (B2B) company or\nbusiness-to-consumer (B2C), you might consider different information you would\nput on your flyers.<\/p>\n\n\n\n

For B2B, you\nmay want to include information on how your customers or clients can reach you;\nbe sure to include an email address or phone number for them. For B2C, your\nfliers may be more general announcements about upcoming sales or promotions;\nfor these, you want to include the location address and hours of the event. <\/p>\n\n\n\n

Flyers <\/a>can also be used to measure how well your print marketing campaign goes. By adding promotional codes or QR codes, you can measure how successful your campaign has been, which can offer some insight into your next print marketing<\/a> campaign. <\/p>\n\n\n\n

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Postcards <\/strong><\/p>\n\n\n

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\"postcards\"<\/figure><\/div>\n\n\n

Postcards are a\ngreat marketing investment. Postcards are extremely versatile and cost-effective,\nplus they can be used to target a specific area. Like flyers, responses and\nreturns can be measured. <\/p>\n\n\n\n

Postcards are\nattention grabbers since people can read them without having to open an\nenvelope. Postcards immediately offer an impression since they aren\u2019t hidden\ninside an envelope. Since they are small, compared to other types of mail, it\u2019s\nlikely they will be placed at the top of the stack, leading to a higher\nprobability that it will be viewed amongst the first few pieces of mail. <\/p>\n\n\n\n

Keep the\ninformation simple and concise so people can quickly scan for the important\ndetails. Since postcards are concise, they have a high impact on their readers,\ncompared to lengthy reads like a multi-page document. <\/p>\n\n\n\n

You can build your brand image by creating timeless and high-impact postcards. As a new or small business owner, the message your brand sends to customers should evoke confidence and trust in your company. Postcards can be used to establish your brand among a community or target audience. The more times they interact with tangible material highlighting your brand, the more likely it is that customers will choose it over other brands that they aren\u2019t familiar with. <\/p>\n\n\n\n

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Mini Posters and Posters<\/p>\n\n\n

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Posters are a timeless print marketing tool to cover wall or window space while simultaneously advertising to a large audience. Everyone who passes a poster or mini poster<\/a> has the potential to see it. While a flyer or brochure may be read once and possibly discarded, posters provide continuous and repetitive exposure until they are taken down. The longer the posters are up, the greater the chances are that the poster will drive the message home. <\/p>\n\n\n\n

Posters can promote events, advertise products, or feature your company\u2019s values and vision for the future. They can be hung almost anywhere (check with your city or local ordinances before hanging posters out in public). Posters are size and shape flexible -you can print mini posters for bulletin board announcements or full-size posters for gaining exposure in the community. While both sizes of posters have high visibility, for times when you need a greater visual impact, a larger poster would be more suited. <\/p>\n\n\n\n

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Banners<\/p>\n\n\n

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\"banners\"<\/figure><\/div>\n\n\n

Banners are another inexpensive and effective print marketing tool that every business should have in their collection. They are easily reusable and durable. They can be used both indoors and outdoors, thus, reaching a wider audience than posters might. Companies sponsoring local events, participating in community activities, or appearing at trade shows will get a lot of use from banners. They are light-weight and flexible, making them easy to transport. With just a small amount of string, banners can easily hang from trees, posts, or poles. When not in use, banners can be rolled up to save space. Just like with posters, banners can repetitively reach the same customers over and over again.<\/p>\n\n\n\n

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In a Nutshell <\/p>\n\n\n\n

Business owners\nare constantly trying to find newer ways to attract customers and advertise\ntheir products and services. Print media marketing continues to be a highly\neffective and low-cost method of promoting your business. <\/p>\n\n\n\n

Print media is\nalways a good method of showcasing your brand, including your: logo, mission\nstatement, and location. Print media is easy to produce, cost-effective, a\nmeasurable marketing tool, and provides a great return on investment. <\/p>\n\n\n\n

Print media is a timeless and proven way to market your business<\/a>. The easier you make it for your clients to remember you and find you, the more likely it is that you will gain their business. <\/p>\n\n\n\n

If you need\nhelp or inspiration on how to integrate print media into your marketing mix,\nfeel free to reach out to us at Printivity! We\u2019re here to help you learn to\ngrow and market your business effectively. <\/p>\n","protected":false},"excerpt":{"rendered":"

The main reason your business should have print media among its marketing mix is for quick encounters and promotions. Always […]<\/p>\n","protected":false},"author":4,"featured_media":315,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,7,8,9,12,13,15],"tags":[36,37,42,50,79,82,84,93,95,96,195,210,280,292,293,318,351,353,363,364,372,378,379,425],"class_list":["post-314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growing_your_business","category-marketing_101","category-marketing_strategies","category-print","category-products","category-running_a_small_business","category-vocabulary_and_terms","tag-advertise-products","tag-advertise-services","tag-attract-customers","tag-banners","tag-brand-image","tag-branding","tag-brochures","tag-business-cards","tag-business-owners","tag-buying-print","tag-entrepreneurs","tag-flyers","tag-logo","tag-marketing-investment","tag-marketing-mix","tag-online-printing","tag-postcards","tag-posters","tag-print-media","tag-print-media-marketing","tag-printing","tag-promote-events","tag-promotional","tag-small-business"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/insights.printivity.com\/wp-content\/uploads\/2019\/05\/biz1-2.jpeg?fit=2250%2C1500&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgont1-54","_links":{"self":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts\/314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/comments?post=314"}],"version-history":[{"count":6,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts\/314\/revisions"}],"predecessor-version":[{"id":9739,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts\/314\/revisions\/9739"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/media\/315"}],"wp:attachment":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/media?parent=314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/categories?post=314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/tags?post=314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}