{"id":2344,"date":"2021-05-14T09:00:00","date_gmt":"2021-05-14T16:00:00","guid":{"rendered":"https:\/\/www.printivity.com\/insights\/?p=2344"},"modified":"2025-07-30T18:41:30","modified_gmt":"2025-07-30T18:41:30","slug":"kraft-vs-white-boxes","status":"publish","type":"post","link":"https:\/\/insights.printivity.com\/kraft-vs-white-boxes","title":{"rendered":"Guide to Choosing Kraft versus White Shipping Boxes"},"content":{"rendered":"\n<p>Custom shipping boxes have risen in popularity in recent years, and we think that it\u2019s here to stay. If this is your first time looking into this product, don&#8217;t worry, we&#8217;re here to help you understand everything you need to know.<\/p>\n\n\n\n<p>Corrugated shipping boxes are durable. They have gone through one of two tests that guarantee that they will protect your product on their journey to your customers\u2019 doorstep. Make sure that you choose a supplier that cares about your products just as much as you do. This is why Printivity carefully chooses shipping boxes that guarantee your products will be delivered in perfect condition.<\/p>\n\n\n\n<p>Keep the branding experience going, even after your customer orders from you. When they receive their shipping box, they are reminded of your brand. Create an experience with your box that they will want to share with all their friends on social media. E-Commerce isn\u2019t going anywhere, so take advantage of this marketing opportunity.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons alignwide is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.printivity.com\/boxes\/shipping-boxes\" style=\"background-color:#ef4129\">Get Instant Quote &#8211; Custom Shipping Boxes <\/a><\/div>\n<\/div>\n\n\n\n<p>Now that you\u2019re ready to get started on this new venture, you need to know the difference between kraft versus white shipping boxes. Make an informed decision to see which box color will benefit your business the most.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brown Shipping Boxes<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Matte\/uncoated texture<\/li>\n\n\n\n<li>Classic brown hides imperfections from transportation<\/li>\n\n\n\n<li>Sustainable and recyclable<\/li>\n\n\n\n<li>Best for dark ink and\/or minimalist designs<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" height=\"793\" width=\"1024\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.printivity.com\/insights\/wp-content\/uploads\/2021\/05\/Printivity_Boxes_05082021_0134b-1024x793.png?resize=1024%2C793&#038;ssl=1\" alt=\"brown shipping box with burned orange custom printing\" class=\"wp-image-2350\"\/><\/figure><\/div>\n\n\n<p>Brown shipping boxes, or also referred to as kraft corrugated shipping boxes, are the classic box appearance that you\u2019re used to. The natural uncoated texture on kraft boxes has the ability to hide marks and imperfections that are sure to happen during the shipping journey.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.printivity.com\/landing\/insights\"><img data-recalc-dims=\"1\" height=\"256\" width=\"1024\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.printivity.com\/insights\/wp-content\/uploads\/2021\/07\/BannerPostcards-1024x256.png?resize=1024%2C256&#038;ssl=1\" alt=\"Get 20% off your first order at Printivity banner ad\" class=\"wp-image-2647\"\/><\/a><\/figure>\n\n\n\n<p>These are highly regarded for many reasons, but as environmental consciousness grows in our society, the top reason is that they are the most sustainable box option. Kraft corrugated shipping boxes aren\u2019t bleached, like white corrugated cardboard, which means that they are the purest form of paper. Show your customers that you are environmentally conscious by choosing recyclable custom brown shipping boxes.<\/p>\n\n\n\n<p>Dark color inks, such as black, burgundy, dark brown, and dark green, are the best colors to choose for printing on kraft boxes. Let the box do all of the talking and choose a simple design to print. The uncoated finish and brown color against a minimalist black printed design creates a bold look that will leave an impression.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">White Corrugated Cardboard<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Premium option<\/li>\n\n\n\n<li>A smooth white finish creates true to color prints<\/li>\n\n\n\n<li>Use the white space as part of your design\u00a0<\/li>\n\n\n\n<li>Ideal for complex designs with bright colors and full-bleed designs<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" height=\"678\" width=\"1024\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.printivity.com\/insights\/wp-content\/uploads\/2021\/05\/Printivity_Boxes_05092021_0189b-1024x678.png?resize=1024%2C678&#038;ssl=1\" alt=\"white corrugated cardboard shipping box with custom green printing\" class=\"wp-image-2351\"\/><\/figure><\/div>\n\n\n<p>White corrugated cardboard usually comes at a higher price point. But with all of their printing benefits, it\u2019s no wonder why they are the more premium option.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons alignwide is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.printivity.com\/boxes\/shipping-boxes\" style=\"background-color:#ef4129\">Get Instant Quote &#8211; Custom Shipping Boxes <\/a><\/div>\n<\/div>\n\n\n\n<p>If you can\u2019t decide between kraft versus white shipping boxes, but your design is color-critical, stop what you\u2019re doing. We have the answer.&nbsp;<\/p>\n\n\n\n<p>The white background allows for colors to print true to color. Bright colors are guaranteed to pop! Unlike the kraft boxes&#8217; uncoated texture, the white boxes are smooth to the touch. The sleek finish is ideal for complex designs that will show every small detail.&nbsp;<\/p>\n\n\n\n<p>Take advantage of the white space. White ink cannot be printed on the kraft boxes, so choose white boxes to use the white background as part of your design. Printivity was able to stay on brand by choosing white shipping boxes and only had to design for the blue of their logo. <\/p>\n\n\n\n<p>Keep in mind that the inside of the white shipping boxes is kraft. However, customers won\u2019t realize this until the box is opened and they\u2019re distracted by their purchase. The kraft interior isn\u2019t noticeable when your boxes are packaged up for shipping.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" height=\"663\" width=\"1024\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.printivity.com\/insights\/wp-content\/uploads\/2021\/05\/kraft_white_color_swatch_17x11and85x11_Page_1-1024x663.png?resize=1024%2C663&#038;ssl=1\" alt=\"Color printing sample on white and brown shipping boxes compared side to side\" class=\"wp-image-2346\"\/><figcaption class=\"wp-element-caption\">Take a look at the difference between white and kraft boxes. Colors appear more vibrant on white corrugated cardboard and colors appear more rustic and natural on brown shipping boxes.<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">Free <a href=\"https:\/\/www.printivity.com\/box-design\">Box Design<\/a> Printivity<\/h2>\n\n\n\n<p>We understand that you may not be a designer, but you know your brand. This is why Printivity wants you to skip the stress by letting us design for you for FREE. If you already have the assets that you want to be included on your shipping box, send them to us and we\u2019ll complete the design for you to approve. Or work directly with our experienced graphic designers who will bring your vision to life! We offer full graphic design for shipping box orders over 100 quantity. This will save you time and money from having to hire a graphic designer who may not be familiar with intricate details of a shipping box.<\/p>\n\n\n\n<div class=\"wp-block-buttons alignwide is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.printivity.com\/boxes\/shipping-boxes\" style=\"background-color:#ef4129\">Get Instant Quote &#8211; Custom Shipping Boxes <\/a><\/div>\n<\/div>\n\n\n\n<p>Whichever you choose in kraft versus white shipping boxes, Printivity guarantees you\u2019ll be happy with your product. Our satisfaction guaranteed policy is extended to all of our products, which includes shipping boxes. Printivity offers the fastest turnaround times for custom shipping boxes. So don\u2019t wait any longer, and order from Printivity now to start your branded shipping box journey! If you have any questions, contact us at <a href=\"mailto:service@printivity.com\">service@printivity.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Custom shipping boxes have risen in popularity in recent years, and we think that it\u2019s here to stay. If this [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2347,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[362,424],"class_list":["post-2344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-products","tag-print-marketing","tag-shipping-boxes"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/insights.printivity.com\/wp-content\/uploads\/2021\/05\/groupweb-1.jpg?fit=2000%2C860&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgont1-BO","_links":{"self":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts\/2344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/comments?post=2344"}],"version-history":[{"count":1,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts\/2344\/revisions"}],"predecessor-version":[{"id":9491,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts\/2344\/revisions\/9491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/media\/2347"}],"wp:attachment":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/media?parent=2344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/categories?post=2344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/tags?post=2344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}