{"id":1144,"date":"2019-11-18T18:33:36","date_gmt":"2019-11-18T18:33:36","guid":{"rendered":"https:\/\/www.printivity.com\/insights\/?p=1144"},"modified":"2026-09-12T01:17:07","modified_gmt":"2026-09-12T01:17:07","slug":"why-your-design-is-not-printing-the-darkest-black","status":"publish","type":"post","link":"https:\/\/insights.printivity.com\/why-your-design-is-not-printing-the-darkest-black","title":{"rendered":"Why Your Design Is Not Printing The Darkest Black"},"content":{"rendered":"\n<p>Did you receive your prints and were disappointed that the\nblack did not print as dark as was shown on the screen? This is because there\nare different ways to design for \u201cblack\u201d. Each one of these methods should be\napplied for different purposes. Once you know the difference between the three\ncommon methods, you will see an immediate result on your next print project!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.printivity.com\/landing\/insights\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/www.printivity.com\/insights\/wp-content\/uploads\/2021\/07\/BannerPostcards-1-1024x256.png\" alt=\"Get 20% off your first order at Printivity banner ad\" class=\"wp-image-2647\" srcset=\"https:\/\/insights.printivity.com\/wp-content\/uploads\/2021\/07\/BannerPostcards-1-1024x256.png 1024w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2021\/07\/BannerPostcards-1-300x75.png 300w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2021\/07\/BannerPostcards-1-768x192.png 768w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2021\/07\/BannerPostcards-1-1536x384.png 1536w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2021\/07\/BannerPostcards-1-640x160.png 640w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2021\/07\/BannerPostcards-1-480x120.png 480w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2021\/07\/BannerPostcards-1.png 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The difference between designing for digital and print<\/strong><\/h3>\n\n\n\n<p>First, let\u2019s start with the basics of color theory when\ndesigning. Remember learning about the <a href=\"https:\/\/www.sciencing.com\/prisms-work-4965588\/\">light prism<\/a> in science\nclass? When light passes through the clear glass prism, it shows that the light\nis made up of a combination of colors. Designing for digital media is the prism\nworking on your computer screen. RGB is an additive color spectrum, meaning\nwhen red, green, and blue lights are combined, they create white. While the\nabsence of the light or color appears as black. A computer monitor projects\nvarying color values of the three color values to create <a href=\"https:\/\/www.ndsu.edu\/pubweb\/~rcollins\/242photojournalism\/colortheory.html\">more than 16\nmillion color combinations.<\/a> <\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"770\" src=\"https:\/\/www.printivity.com\/insights\/wp-content\/uploads\/2019\/11\/LightPrism-1-scaled-1024x770.jpeg\" alt=\"Light passing through a light prism and the reflection of the colors that make up light are shinning through the other end.\" class=\"wp-image-1146\" srcset=\"https:\/\/insights.printivity.com\/wp-content\/uploads\/2019\/11\/LightPrism-1-scaled-1024x770.jpeg 1024w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2019\/11\/LightPrism-1-scaled-300x226.jpeg 300w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2019\/11\/LightPrism-1-scaled-768x578.jpeg 768w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2019\/11\/LightPrism-1-scaled-1536x1156.jpeg 1536w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2019\/11\/LightPrism-1-scaled-2048x1541.jpeg 2048w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2019\/11\/LightPrism-1-scaled-640x482.jpeg 640w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2019\/11\/LightPrism-1-scaled-480x361.jpeg 480w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">When white light passes through a glass prism, it will separate into primary colors.<\/figcaption><\/figure><\/div>\n\n\n<p>A subtractive color spectrum needs to be used since light is not emitted when printing. Designing for print requires the combination of the <a href=\"https:\/\/www.printivity.com\/insights\/color-theory-basics-how-to-choose-the-best-colors\">colors <\/a>cyan, magenta, and yellow together to cover the light background of the sheet (which is usually white). However, adding the three colors together will print a brownish color and not black. This is why black (K) was added for four color printing and forming CMYK. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"282\" src=\"https:\/\/www.printivity.com\/insights\/wp-content\/uploads\/2019\/11\/RGBvsCMYK-1.png\" alt=\"RGB vs CMYK colors. Combining red, blue, and green lights create white. Combining cyan, magenta, and yellow create black. \" class=\"wp-image-1147\" srcset=\"https:\/\/insights.printivity.com\/wp-content\/uploads\/2019\/11\/RGBvsCMYK-1.png 520w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2019\/11\/RGBvsCMYK-1-300x163.png 300w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2019\/11\/RGBvsCMYK-1-480x260.png 480w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Lightest Black<\/strong><\/h3>\n\n\n\n<p>Amateur designers will commonly create black using C 0, M 0,\nY 0, K 100. This color value, often called \u201cflat black\u201d or \u201cprocess black\u201d, is\nused when using printing in black and white. This is most likely the mistake\nyou made if your prints turned out lighter than what you thought you had\ndesigned.<\/p>\n\n\n\n<p>The black toner will absorb into the paper and the printed\nresults are a dull, grey-like black. When printing smaller fonts, like what you\nwould see in a manual, the depth of the black might not be noticeable. However,\nwhen \u201cflat black\u201d is used for designs that cover larger spaces, the dull color is more noticeable. Usually\nthis is not the intended color that a designer is looking for. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Designing\nRich Black<\/strong><\/h3>\n\n\n\n<p>The absorption\nof a single toner color results in a lighter than intended printed black. In\norder to get the richest looking printed black, you need to design using all\nfour colors. This is called \u201crich black\u201d. The saturation of the mixture of\ncolors forms the dark black that you see on your computer screen. Large amount\nof ink would also block any light from showing through the sheet, allowing the\nblack to maintain its darkness even under light.<\/p>\n\n\n\n<p>So what color\nvalues do you design with for darker black? Some might want to saturate the\nprint by designing a black that uses C 100, M 100, Y 100, K 100. You might\nthink that you will get the best results of a rich black by oversaturating the\nprinted area. But this is not recommended. The amount of toner applied using\n\u201crich black\u201d color values can cause the print to appear blurry. The definition\nof lines and shapes would be lost because the toner would not be absorbed and\nmay stick to the other sheets.<\/p>\n\n\n\n<p>Oversaturation\nmight not be the best way to print a dark black color. But you are on the right\ntrack! A combination of all colors in CMYK will get you the best results. Using\nC 60, M 40, Y 40, K 100 color values ensures a solid black print. The\nquantity of ink applied will be absorbed into the sheet without any bleeding or\ntransferring of color. <\/p>\n\n\n\n<p>Printing with all four colors allows you to design your own\nversion of the color black. The two most common variations of black are warm\nblack and cool black. To get a slight yellow tone printed, use the color values\nC 30, M 40, Y 50, K 100 for warm black. For a more icy looking black print,\ndesign using C 60, M 40, Y 30, K 100 for cool black. A seemingly slight change\nin color values can have a big impact on the look of a color. Choose a\nvariation that fits the mood of your overall design!<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"410\" src=\"https:\/\/www.printivity.com\/insights\/wp-content\/uploads\/2019\/11\/Black_Project_2_Page_2-1-1024x410.png\" alt=\"Two boxes. One designed as warm rich black = C 30, M 40, Y 50, K 100. The other box is designed as cool rich black = C 60, M 40, Y 30, K 100\" class=\"wp-image-1148\" srcset=\"https:\/\/insights.printivity.com\/wp-content\/uploads\/2019\/11\/Black_Project_2_Page_2-1-1024x410.png 1024w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2019\/11\/Black_Project_2_Page_2-1-300x120.png 300w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2019\/11\/Black_Project_2_Page_2-1-768x307.png 768w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2019\/11\/Black_Project_2_Page_2-1-640x256.png 640w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2019\/11\/Black_Project_2_Page_2-1-480x192.png 480w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2019\/11\/Black_Project_2_Page_2-1.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Best\nApplication<\/strong><\/h3>\n\n\n\n<p>Each color\nvalue combination serves their select purpose. Some might be able to used\ninterchangeably, however here is a quick guide on best practices for each color\ncombination.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"410\" src=\"https:\/\/www.printivity.com\/insights\/wp-content\/uploads\/2019\/11\/Black_Project_2_Page_1-1-1024x410.png\" alt=\"Three boxes designed in the three different ways to create black. Flat black box is lighter. Rich black is the darkest. Pure black is the correct way to design for printing black colors.\" class=\"wp-image-1149\" srcset=\"https:\/\/insights.printivity.com\/wp-content\/uploads\/2019\/11\/Black_Project_2_Page_1-1-1024x410.png 1024w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2019\/11\/Black_Project_2_Page_1-1-300x120.png 300w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2019\/11\/Black_Project_2_Page_1-1-768x307.png 768w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2019\/11\/Black_Project_2_Page_1-1-640x256.png 640w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2019\/11\/Black_Project_2_Page_1-1-480x192.png 480w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2019\/11\/Black_Project_2_Page_1-1.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Flat Black \u2013 <\/strong><em>C 0, M 0, Y 0, K 100.<\/em> This is the standard color value combination for black and white printing. Due to the single color being printed, it\u2019s best to use for thin lines and fonts.<\/li>\n\n\n\n<li><strong>Rich Black<\/strong> \u2013 <em>C 100, M 100, Y 100, K 100.<\/em> This is the darkest possible outcome, but will take longer to dry and has a high probability of smudging of the ink. It is not recommended to use this color value for anything but crop marks and registration marks. 100% <a href=\"https:\/\/www.printivity.com\/insights\/the-importance-of-using-cmyk-for-print-color-accuracy\">CMYK<\/a> is sometimes referred to as <a href=\"https:\/\/printingpartners.wordpress.com\/2011\/03\/18\/registration-black-rich-black\/\">registration black<\/a> for this reason.<\/li>\n\n\n\n<li><strong>Pure Black \u2013 <\/strong><em>C 50, M 50, Y 50, K 100<\/em>. For large areas of black, pure black is the top choice! When a background is a solid black, this color combination will print the ideal dark black without an issue!<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Consistency\nis Key!<\/strong><\/h3>\n\n\n\n<p>Once you\nstart designing your print project, it is easy to forget what color value\ncombination you used on other pages. &nbsp;Don\u2019t\nforget that consistency is key when designing! The color variation might not be\ntoo noticeable on your screen but will become more obvious once printed. <\/p>\n\n\n\n<p>Remember that\nmost programs use flat black as their default black color value. Make sure to\ncheck the color settings before designing. Ordering your prints as black and\nwhite printing will also print using flat black. If your project needs a richer\nlook to it, design in pure black and choose color printing.<\/p>\n\n\n\n<p>Printivity is here to help! If you have any questions during the designing, ordering, or proofing process, please call our expert customer service department at <a href=\"tel:18776495463\">1-877-649-5463<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"1948\" src=\"https:\/\/www.printivity.com\/insights\/wp-content\/uploads\/2020\/11\/PhotoRetouch_SS_pg47_v3-1-1024x768.jpg\" alt=\"Stack of saddle stitch booklet templates\" class=\"wp-image-1948\" srcset=\"https:\/\/insights.printivity.com\/wp-content\/uploads\/2020\/11\/PhotoRetouch_SS_pg47_v3-1-1024x768.jpg 1024w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2020\/11\/PhotoRetouch_SS_pg47_v3-1-300x225.jpg 300w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2020\/11\/PhotoRetouch_SS_pg47_v3-1-768x576.jpg 768w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2020\/11\/PhotoRetouch_SS_pg47_v3-1-1536x1152.jpg 1536w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2020\/11\/PhotoRetouch_SS_pg47_v3-1-640x480.jpg 640w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2020\/11\/PhotoRetouch_SS_pg47_v3-1-480x360.jpg 480w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2020\/11\/PhotoRetouch_SS_pg47_v3-1.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Shop Saddle Stitch Booklets at Printivity<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"500\" data-id=\"1793\" src=\"https:\/\/www.printivity.com\/insights\/wp-content\/uploads\/2020\/10\/presentation-folders-pdp-1.jpg\" alt=\"Presentation folder cover and opened\" class=\"wp-image-1793\" srcset=\"https:\/\/insights.printivity.com\/wp-content\/uploads\/2020\/10\/presentation-folders-pdp-1.jpg 600w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2020\/10\/presentation-folders-pdp-1-300x250.jpg 300w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2020\/10\/presentation-folders-pdp-1-480x400.jpg 480w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Shop Folders at Printivity<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" data-id=\"1776\" src=\"https:\/\/www.printivity.com\/insights\/wp-content\/uploads\/2020\/10\/Postcards_Transparent-1.png\" alt=\"Custom printed marketing postcards falling through the air, with sale, Black Friday and just-sold designs\" class=\"wp-image-1776\" srcset=\"https:\/\/insights.printivity.com\/wp-content\/uploads\/2020\/10\/Postcards_Transparent-1.png 960w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2020\/10\/Postcards_Transparent-1-300x169.png 300w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2020\/10\/Postcards_Transparent-1-768x432.png 768w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2020\/10\/Postcards_Transparent-1-640x360.png 640w, https:\/\/insights.printivity.com\/wp-content\/uploads\/2020\/10\/Postcards_Transparent-1-480x270.png 480w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-element-caption\">Shop Postcards at Printivity<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.printivity.com\/products\" style=\"background-color:#ef4129\">Shop at Printivity.com Now<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Did you receive your prints and were disappointed that the black did not print as dark as was shown on [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3,10],"tags":[110,170,171,177,179,185,253,318,364,371,373],"class_list":["post-1144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-design_tips_and_tutorials","category-print_ready_files","tag-cmyk-vs-rgb","tag-design","tag-design-basics","tag-design-tips","tag-designing-for-black","tag-digital-printing","tag-how-to-design","tag-online-printing","tag-print-media-marketing","tag-print-vs-digital-printign","tag-printing-black"],"_links":{"self":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts\/1144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/comments?post=1144"}],"version-history":[{"count":5,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts\/1144\/revisions"}],"predecessor-version":[{"id":11207,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts\/1144\/revisions\/11207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/media\/3960"}],"wp:attachment":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/media?parent=1144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/categories?post=1144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/tags?post=1144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}