Any\ndigital piece you can rewrite to make it sound new and fresh can be worth\nrepurposing in print format.<\/p>\n\n\n\n Good\ncontent motivates people to take action. In fact, research has shown that almost half of all consumers say thatengaging with a company\u2019s content makes them more likely to make a purchase<\/a>.<\/p>\n\n\n\n Yet,\ncreating content is a labor-intensive process. It takes time, creativity, and\nmoney to develop original media for your business. Repurposing content into a print format\nreduces the cost of creating it while offering other benefits as well.<\/p>\n\n\n\n Repurposing content adds another dimension to your marketing strategy by allowing you to reach a wider audience, including those who prefer to get their information from print rather than digital sources. It also enhances your digital marketing efforts by driving more people to your web site and social media pages, and can increase brand awareness<\/a> with people who have never visited your web site. Repurposing content can also lower the cost of acquiring new customers because you don\u2019t have the cost of creating new content.<\/p>\n\n\n\n The\nsecret to success when repurposing\ncontent is creativity \u2013 not just in what you repurpose but also how you\ndo it.<\/p>\n\n\n\n Have a strategy.<\/strong> All marketing should have a direction\nand purpose, even if it\u2019s just updating old materials. Ask questions like,\n\u201cWhat has changed with our market or customers since we first published this\ncontent? What have we done new or differently since then that should be\nincluded in the repurposed\ncontent? What products, customer segments, or prospect groups would be\nmost responsive to this updated piece?<\/p>\n\n\n\n Identify high-performing\ncontent. <\/strong>Hopefully, you\nare tracking how many hits each digital content piece gets and what visitors do\nafter reading it. This lets you know which content is delivering the most bang\nfor your buck and which is likely to generate the best results in print format.\n<\/p>\n\n\n\n Repurpose your best content into print format.<\/strong> <\/p>\n\n\n\n For example:<\/p>\n\n\n\n Print\ncontent has many different purposes. These can include:<\/p>\n\n\n\n Having\na clear purpose will help guide any changes to the content and ensure it hits\nhome with the intended audience.<\/p>\n\n\n\n Create many smaller print assets from one large digital asset.<\/strong> Suppose you have a video series that contain a wealth of information about your business and your products. Organize the content and break it into brochures, pamphlets<\/a>, booklets<\/a>, advertising and other assets. Keep the design and colors <\/a>of all the new pieces consistent with your logo and website.<\/p>\n\n\n\n Update old materials.<\/strong> Sometimes, digital content is so good\nthat you don\u2019t want to change it. Yet, it may contain dates or other\ninformation that clearly show it to be out of date. Instead of starting over\nfrom scratch, simply update the old data and send to the printer. New\nheadlines, subheads, and other tools such as quotes, callout boxes, and new\ngraphics can help bring these old pieces back to life. <\/p>\n\n\n\n Keep it organized.<\/strong> Once you begin repurposing content, it can easily get out\nof control. Building a content library, or even just a spreadsheet, solely for tracking\nyour repurposed print materials can help your marketing team stay organized and\nin control. The library should contain the following information for each\nrepurposed print piece\u201d<\/p>\n\n\n\n Be sure to establish a relationship with a reputable printer who provides quality printing with quick turnaround times. Get some great print design tips at the Printivity Insights.<\/a><\/p>\n\n\n\n![\"Get](\"https:\/\/i0.wp.com\/www.printivity.com\/insights\/wp-content\/uploads\/2021\/07\/BannerBusinessCards-1024x256.png?resize=1024%2C256&ssl=1\")
<\/a><\/figure>\n\n\n\nWhy you should repurpose marketing\nmaterials<\/strong><\/h2>\n\n\n
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<\/figure><\/div>\n\n\nHow to repurpose digital content\nto print<\/strong><\/h3>\n\n\n\n
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Make sure each repurposed\nasset has a clear purpose and audience.<\/strong><\/h3>\n\n\n\n
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