{"id":1113,"date":"2019-11-22T23:13:02","date_gmt":"2019-11-22T23:13:02","guid":{"rendered":"https:\/\/www.printivity.com\/insights\/?p=1113"},"modified":"2025-07-30T18:42:41","modified_gmt":"2025-07-30T18:42:41","slug":"4-trending-colors-to-use-in-your-next-print-project","status":"publish","type":"post","link":"https:\/\/insights.printivity.com\/4-trending-colors-to-use-in-your-next-print-project","title":{"rendered":"4 Trending Colors To Use In Your Next Print Project"},"content":{"rendered":"\n<p>Of all the different elements that go into <a href=\"https:\/\/www.printivity.com\/marketing\">print marketing<\/a> materials, color is probably the least understood. Knowing about the <a href=\"https:\/\/www.printivity.com\/insights\/how-design-influences-decision\">psychology of color<\/a> can help you use it more effectively in all your marketing materials. Colors and color trends have a strong emotional impact on human beings. The key is knowing what emotions each color evokes, and understanding which colors complement rather than clashing.<\/p>\n\n\n\n<p>Some color meanings are deeply rooted in our brains through evolution, such as red (the color of fire) being associated with warmth and power, or green being associated with nature and growth. Other colors develop cultural meaning over time, and can differ widely from one culture to another. For example, the notion of pink as a color for girls and blue as a color for boys in Western cultures is a fairly recent development. <\/p>\n\n\n\n<p> Perhaps the most important part about color trends is how it influences behavior. When used properly in marketing materials, colors have the ability to engage people and motivate them to take action.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.printivity.com\/landing\/insights\"><img data-recalc-dims=\"1\" height=\"256\" width=\"1024\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.printivity.com\/insights\/wp-content\/uploads\/2021\/07\/BannerPostcards-1024x256.png?resize=1024%2C256&#038;ssl=1\" alt=\"Get 20% off your first order at Printivity banner ad\" class=\"wp-image-2647\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The 6 C\u2019s of brand color selection<\/strong><\/h2>\n\n\n\n<p>Selecting the color(s) to represent your brand requires evaluating many different design elements. The six C\u2019s can help ensure that the colors you choose reflect your brand image and personality and resonate with your new target audience. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Context.<\/strong>&nbsp;<br>How do you plan to use the colors? Where and how will they show up in<br>your marketing materials?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Competition.<\/strong> How will your colors relate and compare<br>to competing brands?<br><br><br><br><\/li>\n\n\n\n<li><strong>Culture.<\/strong> What meaning does each color have<br>within our society\u2019s culture?<br><br><br><br><\/li>\n\n\n\n<li><strong>Contrast.<\/strong> Which colors that appeal to your target<br>market work best together? (Using a color wheel can help with this one.)<br><br><br><br><\/li>\n\n\n\n<li><strong>Color gamut.<\/strong> Some colors can be very difficult to<br>replicate, which means they can show up differently depending on how they are<br>printed. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Company<\/strong>. The colors used for marketing should<br>represent the personality of the organization they are branding.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Matching colors with the\nfeelings they evoke<\/strong><\/h3>\n\n\n\n<p>Humans\nassociate specific feelings with the different colors on the spectrum. These\nassociations can vary by location and culture. In Western society, we tend to\nassociate the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blue<br>\u2013 dependability and strength<\/li>\n\n\n\n<li>Green&nbsp;\u2013<br>nature, peace and health<\/li>\n\n\n\n<li>Grey&nbsp;\u2013<br>neutral and calm<\/li>\n\n\n\n<li>Orange&nbsp;\u2013<br>good cheer and confidence<\/li>\n\n\n\n<li>Purple<br>\u2013 royalty, ambition and power<\/li>\n\n\n\n<li>Red&nbsp;\u2013<br>boldness and youth<\/li>\n\n\n\n<li>Yellow&nbsp;\u2013<br>optimism and warmth<\/li>\n<\/ul>\n\n\n\n<p>Learn more about <a href=\"https:\/\/www.creativebloq.com\/web-design\/12-colours-and-emotions-they-evoke-61515112\">colors and they feelings they evoke<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4 Current Trending Colors To Try Out&nbsp;<\/strong><\/h3>\n\n\n\n<p>Four color trends that are currently all the rage in logo and graphic design include:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vivids<\/strong><\/h3>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.printivity.com\/insights\/wp-content\/uploads\/2019\/11\/VivColors-scaled.jpg?fit=696%2C435&amp;ssl=1\" alt=\"Vivid Blues, purples, and yellow background\" class=\"wp-image-1184\"\/><\/figure><\/div>\n\n\n<p>Rather than a single color, this color trend refers to using bright, vivid colors to capture attention and make a powerful visual statement. For example, hot pink, rich purple, and deep blue bright hues are currently dominating brands that target millennial women.<\/p>\n\n\n\n<p>Vivid bright colors can give graphic designs a futuristic feel that will have your target audience feeling like your brand is modern and fresh \u2013 hence the appeal to younger demographics. If you decide to use bright vivids, be sure to strongly contrast foreground and background elements, like an image, to make sure they are easy to see and read.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Coral<\/strong><\/h3>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.printivity.com\/insights\/wp-content\/uploads\/2019\/11\/Coral-scaled.png?fit=696%2C406&amp;ssl=1\" alt=\"Coral background - color of the year 2019\" class=\"wp-image-1183\"\/><\/figure><\/div>\n\n\n<p>Chosen as Pantone\u2019s Color of the Year for 2019, coral has taken the fashion, graphic design, and branding worlds by storm this year. Coral is bright and louder than pink but doesn\u2019t have quite the impact of red. This gives a feeling of boldness and youth tempered by a sense of human interaction and social connection \u2013 qualities appreciated by many people in today\u2019s digital world. No wonder it is the color of the year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Lime green<\/strong><\/h3>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/i2.wp.com\/www.printivity.com\/insights\/wp-content\/uploads\/2019\/11\/LimeGreen-scaled.jpeg?fit=696%2C464&amp;ssl=1\" alt=\"Lime green background \" class=\"wp-image-1182\"\/><\/figure><\/div>\n\n\n<p>Lime green is part of a color group referred to as \u201cearthy.\u201d These colors tend to link us to the calm and serenity of nature. In particular, lime green is associated with nature, confidence and high energy. Its bright hues are perfect for promoting feelings of liveliness, freshness, and creativity. Based on data from billions of image searches on their site, <a href=\"https:\/\/www.shutterstock.com\/\" class=\"broken_link\">Shutterstock<\/a> \u2013 which provides stock images, photos, and videos for use in creative projects \u2013 currently ranks lime green as the most commonly searched-for color in the U.S.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Gold<\/strong><\/h3>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.printivity.com\/insights\/wp-content\/uploads\/2019\/11\/GoldAccent-scaled-2.png\" alt=\"Gold accent ribbon on a black background\" style=\"width:674px;height:auto\"\/><\/figure><\/div>\n\n\n<p>As a color trend, gold never goes out of style, but it\u2019s popularity can wax and wane. In 2019, it\u2019s status is definitely waxing. An enduring color, it is perfect for representing luxury, success, achievement, and triumph, and is closely associated with royalty, wealth, and upper class. Recent improvements in print technology have put gold back in the forefront by making it easier to capture the perfect richness and opulence of the color in all types of print projects.<\/p>\n\n\n\n<p>Gold also works well as a secondary color. Adding gold accents to your designs will give them a sense of luxury and opulence. Brighter gold shades will catch your audience\u2019s eye; darker shades of gold will lend a sense of warmth richness to your designs. Gold hues are perfect with a nature-inspired palette of green, orange, brown, or even coral shades.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Learn more about <a href=\"https:\/\/www.printivity.com\/insights\/color-theory-guide\">color theory<\/a> and design <a label=\"online learning center (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.printivity.com\/insights\/color-theory-basics-how-to-choose-the-best-colors\" target=\"_blank\">for a deeper understanding!<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" height=\"768\" width=\"1024\" decoding=\"async\" data-id=\"1948\" src=\"https:\/\/i0.wp.com\/www.printivity.com\/insights\/wp-content\/uploads\/2020\/11\/PhotoRetouch_SS_pg47_v3-1024x768.jpg?resize=1024%2C768&#038;ssl=1\" alt=\"Stack of saddle stitch booklet templates\" class=\"wp-image-1948\"\/><figcaption class=\"wp-element-caption\">Shop Saddle Stitch Booklets at Printivity<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" data-id=\"1793\" src=\"https:\/\/i0.wp.com\/www.printivity.com\/insights\/wp-content\/uploads\/2020\/10\/presentation-folders-pdp.jpg?ssl=1\" alt=\"Presentation folder cover and opened\" class=\"wp-image-1793\"\/><figcaption class=\"wp-element-caption\">Shop Folders at Printivity<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" data-id=\"1776\" src=\"https:\/\/i0.wp.com\/www.printivity.com\/insights\/wp-content\/uploads\/2020\/10\/Postcards_Transparent.png?ssl=1\" alt=\"\" class=\"wp-image-1776\"\/><figcaption class=\"wp-element-caption\">Shop Postcards at Printivity<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.printivity.com\/products\" style=\"background-color:#ef4129\">Shop at Printivity.com Now<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Of all the different elements that go into print marketing materials, color is probably the least understood. Knowing about the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1185,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,6],"tags":[42,95,96,103,129,173,177,185,232,237,294,318,362,363,364,425],"class_list":["post-1113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-inspiration","tag-attract-customers","tag-business-owners","tag-buying-print","tag-catalog","tag-color-trends","tag-design-inspiration","tag-design-tips","tag-digital-printing","tag-graphic-design","tag-graphic-designing","tag-marketing-products","tag-online-printing","tag-print-marketing","tag-print-media","tag-print-media-marketing","tag-small-business"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/insights.printivity.com\/wp-content\/uploads\/2019\/11\/Designingcolors-scaled-2.jpeg?fit=2560%2C1707&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgont1-hX","_links":{"self":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts\/1113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/comments?post=1113"}],"version-history":[{"count":7,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts\/1113\/revisions"}],"predecessor-version":[{"id":10310,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts\/1113\/revisions\/10310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/media\/1185"}],"wp:attachment":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/media?parent=1113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/categories?post=1113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/tags?post=1113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}