{"id":1100,"date":"2020-05-18T18:00:00","date_gmt":"2020-05-18T18:00:00","guid":{"rendered":"https:\/\/www.printivity.com\/insights\/?p=1100"},"modified":"2025-07-30T18:42:41","modified_gmt":"2025-07-30T18:42:41","slug":"designing-attention-grabbing-banners","status":"publish","type":"post","link":"https:\/\/insights.printivity.com\/designing-attention-grabbing-banners","title":{"rendered":"Designing An Attention-Grabbing Event Banner For Your Next Event"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.printivity.com\/signage\/banners\">Printed banners<\/a> offer a very effective way to <a href=\"https:\/\/www.printivity.com\/insights\/how-to-market-your-business-through-brochures\">market your business<\/a> at an event. Designing and printing a banner on the cheap is relatively easy. They can be placed almost anywhere, and can be used again and again. Most important, well-designed banners attract a lot of attention and deliver messages that tend to stick in the minds of viewers.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.printivity.com\/signage\/banners\" style=\"background-color:#ef4129\">Get Instant Quotes &#8211; Custom Banner Printing<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Event banner\ndesign: getting clear on what you want to accomplish<\/strong><\/h2>\n\n\n\n<p>The first step in event banner or sign design is to get clear on three things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The audience<\/li>\n\n\n\n<li>The purpose of the banner<\/li>\n\n\n\n<li>The outcome you want to achieve from your banner<\/li>\n<\/ul>\n\n\n\n<p>Custom banners are most effective at an event designed for a targeted audience. That way you can focus the banner\u2019s message on something that will appeal to customers and potential customers. This can range from announcing a new product to opening a new store, having a sale, special discounts, and more. The primary goal is usually to stoke the sales pipeline with new prospects and\/or generate immediate sales.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.printivity.com\/landing\/insights\"><img data-recalc-dims=\"1\" height=\"256\" width=\"1024\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.printivity.com\/insights\/wp-content\/uploads\/2021\/07\/BannerPostcards-1024x256.png?resize=1024%2C256&#038;ssl=1\" alt=\"Get 20% off your first order at Printivity banner ad\" class=\"wp-image-2647\"\/><\/a><\/figure>\n\n\n\n<p>Custom banners can also work at events with a mixed audience. In that situation, a message designed to raise awareness of your brand or highlight your engagement in the community would be more appropriate. Keep in mind that your event banner design should be consistent with your logo and other marketing in terms of color, messaging, and other visual elements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Event\nbanner design:<\/strong><strong> creating the right design aesthetic<\/strong><\/h3>\n\n\n\n<p>Aligning your custom banner with your brand doesn\u2019t mean it should look exactly like your other marketing materials. But the design should not make people stop and wonder whether you\u2019re becoming a different brand than the one they know and trust. Understanding design styles can help with this important element and there are many templates you can follow. Some of the most popular include: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Classic.<\/strong> The classic design is a fairly easy design; nothing overly creative or unusual \u2013 just a solid graphic and the company name. The advantage is classic designs have longer staying power than other design types.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Retro.<\/strong> This typically involves reaching into the past for a<br>certain design style but updating it in ways that fit the current era. Retro is<br>often used when targeting younger audiences.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Material.<\/strong> An innovative and thoroughly modern<br>technique, material is a \u201cflat\u201d type of design that uses grids, light, and<br>shadow to create the graphics. It is often used by newer companies in the<br>technology and web-based spaces. The Google logo offers a great example. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Handcrafted.<\/strong> This low-key design style favors logos and<br>graphics that look like they\u2019ve been drawn by hand. This evokes a feeling of<br>authenticity and craftsmanship that works especially well with smaller brands that<br>offer handcrafted products.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Modern\/Minimalist.<\/strong> This design style starts with a bare minimum but offers a lot of room to grow as the business grows. It is frequently used by companies trying to establish their brand rather than enhance an existing one. Apple has used this style to great effect. The minimalistic style can help your company appear more professional.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.printivity.com\/signage\/banners\" style=\"background-color:#ef4129\">Get Instant Quotes &#8211; Custom Banner Printing<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Event banner design: fonts and <a href=\"https:\/\/www.printivity.com\/insights\/color-theory-basics-how-to-choose-the-best-colors\">colors&nbsp;<\/a><\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.printivity.com\/insights\/wp-content\/uploads\/2020\/05\/BannerThankyouWorkers-unsplash-scaled.jpg?fit=696%2C435&amp;ssl=1\" alt=\"Banner hanging on a fence\" class=\"wp-image-1498\"\/><\/figure><\/div>\n\n\n<p>Choosing the right font and font size of your banner depends to a large degree on how far away people will be when reading your banner.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Go big.<\/strong> One rule of thumb says to increase font size by one inch for every 10 feet in distance. Headlines should always be bigger than other copies, which should be kept to a minimum.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use contrast.<\/strong> To grab readers\u2019 attention, the text needs to stand out. The traditional approach uses black or grey text on a white ground, which doesn\u2019t rank very high on the excitement meter. A great graphic designer can use color to much greater effect. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use a <\/strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Serif\"><strong>serif font<\/strong><\/a><strong>. <\/strong>Serifs are great for event banners because they have more style and make each individual letter distinct. They also allow for more white space between each letter, which makes the copy easier to read. When it comes to large headlines, the difference between serif and sans-serif becomes less important and is often a matter of personal preference. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><br>\n<strong>Good banner messaging.<\/strong><\/h3>\n\n\n\n<p>The final element in good event banner design is\nthe messaging. Your messaging should be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Focused.<\/strong> A banner isn\u2019t the tool for telling the world everything about your company. Limit your message to one or two key ideas that people will remember after the event.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Readable. <\/strong>Use minimal copy, with the right size<br>font for the venue and plenty of white space to make the copy easy to read. A<br>bold font will also help the printed message stand out and be easier to read<br>from afar. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High-quality graphics. <\/strong>Pictures and graphics get viewers\u2019 attention, so they need to be of good quality. Otherwise, they will weaken the banner\u2019s message and cause people not to read it. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use bold, bright colors. <\/strong>These are also important for attracting<br>attention and helping your banner stand out from others. Make sure the colors align<br>with your brand and will evoke the emotions you want from the audience.\u00a0 <\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.printivity.com\/insights\/how-to-make-your-business-stand-out-at-an-event\">Learn more about how to make your business stand out at an event<\/a>. Once you&#8217;re ready to order your banner, receive an instant quote from <a href=\"https:\/\/www.printivity.com\/signage\/banners\">Printivity<\/a>! If you have any questions, contact our customer service department at <a href=\"tel:18776495463\">1-877-649-5463<\/a> or <a href=\"mailto:service@printivity.com\">service@printivity.com<\/a>.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Printed banners offer a very effective way to market your business at an event. Designing and printing a banner on [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1101,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,12],"tags":[47,49,50,51,95,150,151,159,277,278,358,364,365,425],"class_list":["post-1100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","category-products","tag-banner","tag-banner-printing","tag-banners","tag-banners-on-the-cheap","tag-business-owners","tag-custom-banner","tag-custom-banners","tag-custom-vinyl-banners","tag-local-business","tag-local-market","tag-print-advertising","tag-print-media-marketing","tag-print-products","tag-small-business"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/insights.printivity.com\/wp-content\/uploads\/2019\/11\/Banners_Transparent_2-1.png?fit=600%2C549&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgont1-hK","_links":{"self":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts\/1100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/comments?post=1100"}],"version-history":[{"count":5,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts\/1100\/revisions"}],"predecessor-version":[{"id":9851,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/posts\/1100\/revisions\/9851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/media\/1101"}],"wp:attachment":[{"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/media?parent=1100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/categories?post=1100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insights.printivity.com\/wp-json\/wp\/v2\/tags?post=1100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}